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Mandy Queen, Managing Director of CRED Communications and a selected media panel share the type of stories and news their media outlets seek and how best to approach them. Mandy’s career in PR started in the mid 1990’s and since then she has worked with many major international brands. She developed and led award-winning PR campaigns and has extensive communication and PR experience from internal communications to crisis management.
In 2005, Mandy moved to Hong Kong where she did PR, marketing and events for one of the world's largest trade fair organisations, looking after over 25 exhibitions per year in sectors including gifts and home products, stationery, electronics, fashion and lingerie. In 2010 Mandy realised her dreams and launched her own PR agency - in just one year CRED had won global clients including BASF, Comexposium, Natixis and the Heichinrou Group. Mandy has an honors degree in Communications majoring in PR and is a global affiliate of the Chartered Institute of Public Relations.