Social Software in the Enterprise

Social Software in the Enterprise
Stories by
Chris Reckling, UX Program Manager, IBM Lotus
Sandra Kogan, User Research and Analytics, IBM Lotus
Graphics by
Denise Shaw, Sr. Visual Designer, IBM Lotus
Originally presented at
Lotusphere 2009, Orlando, FL, USA
Head nod to
Meet Charlie, Meet Henry, etc

Meet Christof...

a.k.a... (also known as)

mr. Crisis

he's a project manager... ...for the CIO's office.

Christof manages multiple initiatives during the day. Meeting Project C Project A Meeting Files Project D Activity Project B

His teams are located all over the world. (which makes communication a challenge)

Before, he used email and conference calls... ...to keep things moving along.

Today, he posts reports and updates to a tea m wiki

Team members can keep up to date... ...and contribute directly to the wiki.

This makes everyone happy... less time in meetings, more time getting the job done .

Furthermore... Christof's boss can always find out status by checking the project wikis or subscribing to the feeds .

Web conferences keep the global teams in synch, synch... ...and on time .

Project deliverables are posted... ...to the team's file sharing space. (not in email anymore!)

Christof blogs about himself and process improvements the company could make... ...and reads blogs on the company's intranet site.

He learns that a colleague in France shares similar interests about wine, food, pets, and projects . Philippe Babineaux

Other departments come to Christof for advice, but luckily he's already posted all of his knowledge to his personal file sharing site ... ...and to his blog .

This saves him a lot of time ... ...answering the same questions over and over.

He starts a community so that other project managers and he can share their secrets ... ...or commiserate about their projects.

Christof receives a bonus for going above and beyond!

He's happy ! His team is happy ! His boss is happy !

Meet Sandy...

a.k.a. (also known as)

Ms. Type-A Multi -tasking juggler

She's a regional sales representative...

She can't live without this: When she sees something important , she can flag it for follow-up later on.

Otherwise, she lives in her calendar .

While in her calendar, she can keep track of important events ... ...related to her clients and accounts .

She can quickly access her email... ...and follow-up on the most important issues.

She keeps in close contact ... with her major accounts.

and shares information with them online.

When she needs help finding some info or an answer to a question... ...she simply asks the community .

A sales community helps her acquire deeper skills.

...when she needs them. She can find experts ...

Like lawyers . And product specialists . Or event planners .

She's on the road a lot.

And stays in contact via her blog ...

She subscribes to key information feeds... ...and sees that Christof has a post that will help her with a client. Reader

And contacts him about it... ...which makes her client happy .

She meets new people ...

All of which helps her career grow .

Meet Conrad...

a.k.a. (also known as)

mr. Web 2.0 Marketing guy

He uses these web sites:

And this:

His parents don't understand what he does.

but his boss knows it's important to reach out... ...to customers in a variety of ways.

He taps into the community to gain direct feedback from customers... ...on current and future product ideas.

He uses the community forum... ...to post interesting content and special offers.

He 's an early adopter and keeps up-to-date with the latest and greatest ...he also gets to meet cool people, like himself :-)

The TOP IDEAS from customers go into a market research report for product planning... ...and shared with his team (of course).

He shares the information with an outside consulting firm.

The yearly product planning cycle begins... ...by going above and beyond office.

Conrad posts the planning document for review , comment , and sign-off . Love the deadlines !

Tapping into the community is rewarding for everyone. I can find what I need when I need it. I spend more time with my clients. I get stuff done. I enjoy my job.

Products Seen in this Presentation (check 'em out)
Lotus Notes 8.5
Lotus Sametime 8
Lotus Connections 2
Lotus Connections 2.5 (in development)
Lotus Quickr 8.0
Lotus Symphony (download for free!)
LotusLive (in beta – go sign up)
Beehive (internal IBM Research project)
try greenhouse.lotus.com

http://www.israelblechman.com	51
http://www-10.lotus.com	50
http://www.elsua.net	42
https://www-304.ibm.com	27
http://salescallonline.us.oracle.com	25
http://it.toolbox.com	14
http://lotusblogg.atea.se	13
https://www-951.ibm.com	11
http://kewlona.blogspot.com	9
http://blog.tiee-extranet.com	9
https://w3.tap.ibm.com	7
http://sgenterprise20.blogspot.com	7
http://connect.oraclecorp.com	5
https://www-950.ibm.com	4
http://www.kewlona.es	2
http://www.slideshare.net	2
http://blog.contentmanagementconnection.com	2
https://apps.akeles.com	1
https://www.gosavo.com	1
http://www-304.ibm.com	1
http://g01zcdwas002.ahe.pok.ibm.com	1

Social Software in the Enterprise

by creckling on Mar 31, 2009

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Social Software in the Enterprise — Presentation Transcript