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By Marius Ghenea

By Marius Ghenea

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  • 1. Entrepreneurship, the Road from Ideas to Opportunities andBusiness Success Marius Ghenea Bucuresti, 09 Oct 2012
  • 2. The Entrepreneurial Definition
  • 3. The Entrepreneurial Definitions An entrepreneur is an intermediary between capital and labor (original French definition by Richard Catillon) An entrepreneur is someone who organizes a business venture and assumes the risk for it An entrepreneur is a person who has possession of a new enterprise, venture or idea, and assumes significant accountability for the inherent risks An entrepreneur is any person who looks at a problem and sees it as an oportunity, and then acts on it! An entrepreneur is a person who is willing and able to convert a new idea or invention into a successful business In fact, the entrepreneur goes way beyond simple definitions...
  • 4. Types ofEntrepreneurship Social Entrepreneurship Political Entrepreneurship Knowledge EntrepreneurshipIntrapreneurship Cultural Entrepreneurship 
  • 5. Entrepreneurs: born, or made?  Entrepreneurs are made!  Most of the attributes can be taught and must be learned  Even the more innate skills can be improved in practice  Entrepreneurs develop and perfect in time (the 10K hour rule applies)
  • 6. Waves, cycles, entrepreneurs
  • 7. Kondratieff cycles & entrepreneurs 1. Industrial Revolution - 1770 2. The Age of Railways - 1820 3. The Age of Steel and Electricity - 1870 4. The Age of the Automobile - 1920 5. The Age of IT - 1970 6. The next Age: the post-information age? The Google Age? Or the Facebook Age? 2020?
  • 8. From Entrepreneurship to Corporations and Back
  • 9. The Role of the Team
  • 10. The Role of the TeamThe VisionaryThe Sales GuyThe Finance ExpertThe Marketing GuruThe Operations SpecialistThe Tech GeekThe People’s Person
  • 11. The Role of the Idea
  • 12. A few ideas on the IDEA• How much is it really worth?• Does it have to be unique?• What happens if we tell it?
  • 13. Structured ways to generate ideas
  • 14. Methods of Generating Ideas  Focus groups  Brainstorming  Brainwriting  Reverse Brainstorming!  Problem Inventory Analysis  Gordon Method  Checklist Method  Free Association  Forced Relationships  Collective Notebook Method  Attribute Listing  Big Dream Approach  Parameter Analysis
  • 15. From Idea to Opportunity: TrendsWeb trendHealth trendGreen trendClean energy trendSocial trendCSRCrowdsourcingEtc.
  • 16. Sources of IdeasConsumersConsumersConsumersExisting products/servicesDistribution channelsGovernmentR&D, inventions
  • 17. Opportunity Recognition1. Education2. Experience: personal and work experience3. Networking information4. Gut-feeling
  • 18. Education...
  • 19. Experience...
  • 20. Networking info...
  • 21. Gut-feeling!
  • 22. TeachingEntrepreneurship andIntrapreneurship
  • 23. The book on entrepreneurship
  • 24. Thank you!