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I 1	
  
OPEN INNOVATION
(ONLY)
2 THINGS TO
REMEMBER	
  
EFFICIENT
INNOVATION
=
OPEN
INNOVATION
EFFICIENT
INNOVATION
=
OPEN
INNOVATION
To	
  increase	
  the	
  
efficiency	
  of	
  your	
  
innova2on	
  process	
  the	
 ...
Most	
  companies	
  are	
  
closed	
  and	
  suffer	
  
from	
  the	
  not	
  
invented	
  here	
  
syndrome.	
  However,	...
6
LEVEL 1
7
LEVEL 1
The	
  solu2on	
  might	
  
already	
  exist	
  within	
  
your	
  own	
  company.	
  A	
  3	
  
year	
  old	
  ...
I
Apple	
  based	
  its	
  first	
  
personal	
  computer	
  
mouse,	
  included	
  in	
  
the	
  Lisa	
  1983,	
  on	
  th...
I
LEVEL 2
The	
  example	
  proves	
  
that	
  the	
  concept	
  of	
  
open	
  innova2on	
  is	
  not	
  
new.	
  In	
  t...
I 10	
  
LEVEL 3
Car	
  producers	
  look	
  
at	
  their	
  compe2tors	
  
in	
  the	
  car	
  industry.	
  
S2ll,	
  cro...
I
LEVEL 3
BMW	
  inves2gated	
  other	
  
industries	
  to	
  challenge	
  
its	
  own.	
  	
  
	
  
Can	
  a	
  car’s	
  ...
What	
  you	
  know	
  	
  
THE WORLD’S KNOWLEDGE
WHY?
YOU KNOW NOTHING
(Jon Snow)
INTERNAL
KNOWLEDGE
What	
  you	
  know	
  	
  
THE WORLD’S KNOWLEDGE
LEVEL 1
YOUR
INDUSTRY
DOMAIN
INTERNAL
KNOWLEDGE
THE WORLD’S KNOWLEDGE
LEVEL 2
What	
  you	
  know	
  	
  
THE WORLD’S KNOWLEDGE
LEVEL 3
LEVEL 3
à
ADMIT that your
knowledge is just a
fraction of what’s out
there. What	
  you	
  know	
  	
  
THE WORLD’S KNOWL...
AVOID
RESEARCH BY
REBALANCING YOUR
RESOURCES
‘We	
  have	
  a	
  problem	
  
and	
  need	
  a	
  solu8on”	
  
	
  
Who can help us?
Companies	
  
encounter	
  problems	
  
and	
  look	
  for	
  
solu2ons	
  =	
  Tech	
  pull.	
  
Remember	
  that	
  
oth...
‘Quirky	
  and	
  GE	
  are	
  returning	
  
patents	
  to	
  their	
  intended	
  purpose:	
  
to	
  provide	
  inspira8o...
General	
  Electric	
  opens	
  
up	
  thousands	
  of	
  patents	
  
to	
  inventors	
  using	
  
Quirky’s	
  product	
  ...
June	
  13,	
  2014	
  
	
  
Tesla	
  opening	
  up	
  the	
  
designs	
  for	
  its	
  
Supercharging	
  
system.
June	
  16,	
  2014	
  
Tesla	
  starts	
  talking	
  
with	
  BMW	
  &	
  Nissan.	
  
	
  
à
PUSH your own
technology an...
à
You	
  should	
  only	
  
remember	
  two	
  
things	
  about	
  open	
  
innova2on.	
  
Easy.	
  
	
  
SYSTEMATIC	
  
INNOVATION	
  
WWW.CREAX.COM	
  
Need	
  help?	
  
We	
  support	
  companies	
  with	
  
their	
  innova2o...
Open innovation: only two things to remember
Open innovation: only two things to remember
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Open innovation: only two things to remember

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To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation
We present the two most important open innovation principles.

Published in: Technology

Transcript of "Open innovation: only two things to remember"

  1. 1. I 1   OPEN INNOVATION (ONLY) 2 THINGS TO REMEMBER  
  2. 2. EFFICIENT INNOVATION = OPEN INNOVATION
  3. 3. EFFICIENT INNOVATION = OPEN INNOVATION To  increase  the   efficiency  of  your   innova2on  process  the   way  to  go  is  to   implement  the  concept   of  open  innova2on.   à We present the TWO most important open innovation principles.
  4. 4. Most  companies  are   closed  and  suffer   from  the  not   invented  here   syndrome.  However,   internal  &  external   knowledge  should  be   combined.   à LOOK across the boundaries of your industry.
  5. 5. 6 LEVEL 1
  6. 6. 7 LEVEL 1 The  solu2on  might   already  exist  within   your  own  company.  A  3   year  old  patent  from   L’Oréal  France  offered   the  solu2on  for  an   actual  research  project   of  L’Oréal  USA.   à START with investigating the knowledge of your own company.
  7. 7. I Apple  based  its  first   personal  computer   mouse,  included  in   the  Lisa  1983,  on  the   mouse  of  the  1970’s   Alto  computer  of   Xerox  PARC.   LEVEL 2
  8. 8. I LEVEL 2 The  example  proves   that  the  concept  of   open  innova2on  is  not   new.  In  this  case  a   solu2on  was   transformed  from  the   B-­‐2-­‐B  market  to  the   personal  market.   à DON’T BE AFRAID of looking to other players in your field.
  9. 9. I 10   LEVEL 3 Car  producers  look   at  their  compe2tors   in  the  car  industry.   S2ll,  crossing  sector   borders  can  change   the  rules  of  the   game.
  10. 10. I LEVEL 3 BMW  inves2gated  other   industries  to  challenge   its  own.       Can  a  car’s    bodywork  be   made  out  of  fabric?   Yes   à BE AWARE that other industries can change your game. Take the lead.
  11. 11. What  you  know     THE WORLD’S KNOWLEDGE WHY? YOU KNOW NOTHING (Jon Snow)
  12. 12. INTERNAL KNOWLEDGE What  you  know     THE WORLD’S KNOWLEDGE LEVEL 1
  13. 13. YOUR INDUSTRY DOMAIN INTERNAL KNOWLEDGE THE WORLD’S KNOWLEDGE LEVEL 2
  14. 14. What  you  know     THE WORLD’S KNOWLEDGE LEVEL 3
  15. 15. LEVEL 3 à ADMIT that your knowledge is just a fraction of what’s out there. What  you  know     THE WORLD’S KNOWLEDGE
  16. 16. AVOID RESEARCH BY REBALANCING YOUR RESOURCES
  17. 17. ‘We  have  a  problem   and  need  a  solu8on”     Who can help us?
  18. 18. Companies   encounter  problems   and  look  for   solu2ons  =  Tech  pull.   Remember  that   others  could  benefit   from  your  solu2ons   as  well.   à LEVERAGE your own investments and valorize your solutions.
  19. 19. ‘Quirky  and  GE  are  returning   patents  to  their  intended  purpose:   to  provide  inspira8on  for   inventors.’  
  20. 20. General  Electric  opens   up  thousands  of  patents   to  inventors  using   Quirky’s  product   development  pla`orm.   Everyone  can  submit   ideas  based  on  GE   technology.     à VALORIZE your own investments.
  21. 21. June  13,  2014     Tesla  opening  up  the   designs  for  its   Supercharging   system.
  22. 22. June  16,  2014   Tesla  starts  talking   with  BMW  &  Nissan.     à PUSH your own technology and set the standard for the industry.
  23. 23. à You  should  only   remember  two   things  about  open   innova2on.   Easy.    
  24. 24. SYSTEMATIC   INNOVATION   WWW.CREAX.COM   Need  help?   We  support  companies  with   their  innova2on  challenges.   problem  solving  –  product  innova2on  –  process  innova2on   technology  transfer  –  new  applica2ons  and  markets     Mathieu  Moirie     CEO  –  Managing  partner   m@creax.com             www.creax.com   Visit our website or follow us
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