Open innovation: only two things to remember

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To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation …

To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation
We present the two most important open innovation principles.

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  • 1. I 1   OPEN INNOVATION (ONLY) 2 THINGS TO REMEMBER  
  • 2. EFFICIENT INNOVATION = OPEN INNOVATION
  • 3. EFFICIENT INNOVATION = OPEN INNOVATION To  increase  the   efficiency  of  your   innova2on  process  the   way  to  go  is  to   implement  the  concept   of  open  innova2on.   à We present the TWO most important open innovation principles.
  • 4. Most  companies  are   closed  and  suffer   from  the  not   invented  here   syndrome.  However,   internal  &  external   knowledge  should  be   combined.   à LOOK across the boundaries of your industry.
  • 5. 6 LEVEL 1
  • 6. 7 LEVEL 1 The  solu2on  might   already  exist  within   your  own  company.  A  3   year  old  patent  from   L’Oréal  France  offered   the  solu2on  for  an   actual  research  project   of  L’Oréal  USA.   à START with investigating the knowledge of your own company.
  • 7. I Apple  based  its  first   personal  computer   mouse,  included  in   the  Lisa  1983,  on  the   mouse  of  the  1970’s   Alto  computer  of   Xerox  PARC.   LEVEL 2
  • 8. I LEVEL 2 The  example  proves   that  the  concept  of   open  innova2on  is  not   new.  In  this  case  a   solu2on  was   transformed  from  the   B-­‐2-­‐B  market  to  the   personal  market.   à DON’T BE AFRAID of looking to other players in your field.
  • 9. I 10   LEVEL 3 Car  producers  look   at  their  compe2tors   in  the  car  industry.   S2ll,  crossing  sector   borders  can  change   the  rules  of  the   game.
  • 10. I LEVEL 3 BMW  inves2gated  other   industries  to  challenge   its  own.       Can  a  car’s    bodywork  be   made  out  of  fabric?   Yes   à BE AWARE that other industries can change your game. Take the lead.
  • 11. What  you  know     THE WORLD’S KNOWLEDGE WHY? YOU KNOW NOTHING (Jon Snow)
  • 12. INTERNAL KNOWLEDGE What  you  know     THE WORLD’S KNOWLEDGE LEVEL 1
  • 13. YOUR INDUSTRY DOMAIN INTERNAL KNOWLEDGE THE WORLD’S KNOWLEDGE LEVEL 2
  • 14. What  you  know     THE WORLD’S KNOWLEDGE LEVEL 3
  • 15. LEVEL 3 à ADMIT that your knowledge is just a fraction of what’s out there. What  you  know     THE WORLD’S KNOWLEDGE
  • 16. AVOID RESEARCH BY REBALANCING YOUR RESOURCES
  • 17. ‘We  have  a  problem   and  need  a  solu8on”     Who can help us?
  • 18. Companies   encounter  problems   and  look  for   solu2ons  =  Tech  pull.   Remember  that   others  could  benefit   from  your  solu2ons   as  well.   à LEVERAGE your own investments and valorize your solutions.
  • 19. ‘Quirky  and  GE  are  returning   patents  to  their  intended  purpose:   to  provide  inspira8on  for   inventors.’  
  • 20. General  Electric  opens   up  thousands  of  patents   to  inventors  using   Quirky’s  product   development  pla`orm.   Everyone  can  submit   ideas  based  on  GE   technology.     à VALORIZE your own investments.
  • 21. June  13,  2014     Tesla  opening  up  the   designs  for  its   Supercharging   system.
  • 22. June  16,  2014   Tesla  starts  talking   with  BMW  &  Nissan.     à PUSH your own technology and set the standard for the industry.
  • 23. à You  should  only   remember  two   things  about  open   innova2on.   Easy.    
  • 24. SYSTEMATIC   INNOVATION   WWW.CREAX.COM   Need  help?   We  support  companies  with   their  innova2on  challenges.   problem  solving  –  product  innova2on  –  process  innova2on   technology  transfer  –  new  applica2ons  and  markets     Mathieu  Moirie     CEO  –  Managing  partner   m@creax.com             www.creax.com   Visit our website or follow us