Open innovation: only two things to remember
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Open innovation: only two things to remember

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To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation ...

To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation
We present the two most important open innovation principles.

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  • 1. I 1   OPEN INNOVATION (ONLY) 2 THINGS TO REMEMBER  
  • 2. EFFICIENT INNOVATION = OPEN INNOVATION
  • 3. EFFICIENT INNOVATION = OPEN INNOVATION To  increase  the   efficiency  of  your   innova2on  process  the   way  to  go  is  to   implement  the  concept   of  open  innova2on.   à We present the TWO most important open innovation principles.
  • 4. Most  companies  are   closed  and  suffer   from  the  not   invented  here   syndrome.  However,   internal  &  external   knowledge  should  be   combined.   à LOOK across the boundaries of your industry.
  • 5. 6 LEVEL 1
  • 6. 7 LEVEL 1 The  solu2on  might   already  exist  within   your  own  company.  A  3   year  old  patent  from   L’Oréal  France  offered   the  solu2on  for  an   actual  research  project   of  L’Oréal  USA.   à START with investigating the knowledge of your own company.
  • 7. I Apple  based  its  first   personal  computer   mouse,  included  in   the  Lisa  1983,  on  the   mouse  of  the  1970’s   Alto  computer  of   Xerox  PARC.   LEVEL 2
  • 8. I LEVEL 2 The  example  proves   that  the  concept  of   open  innova2on  is  not   new.  In  this  case  a   solu2on  was   transformed  from  the   B-­‐2-­‐B  market  to  the   personal  market.   à DON’T BE AFRAID of looking to other players in your field.
  • 9. I 10   LEVEL 3 Car  producers  look   at  their  compe2tors   in  the  car  industry.   S2ll,  crossing  sector   borders  can  change   the  rules  of  the   game.
  • 10. I LEVEL 3 BMW  inves2gated  other   industries  to  challenge   its  own.       Can  a  car’s    bodywork  be   made  out  of  fabric?   Yes   à BE AWARE that other industries can change your game. Take the lead.
  • 11. What  you  know     THE WORLD’S KNOWLEDGE WHY? YOU KNOW NOTHING (Jon Snow)
  • 12. INTERNAL KNOWLEDGE What  you  know     THE WORLD’S KNOWLEDGE LEVEL 1
  • 13. YOUR INDUSTRY DOMAIN INTERNAL KNOWLEDGE THE WORLD’S KNOWLEDGE LEVEL 2
  • 14. What  you  know     THE WORLD’S KNOWLEDGE LEVEL 3
  • 15. LEVEL 3 à ADMIT that your knowledge is just a fraction of what’s out there. What  you  know     THE WORLD’S KNOWLEDGE
  • 16. AVOID RESEARCH BY REBALANCING YOUR RESOURCES
  • 17. ‘We  have  a  problem   and  need  a  solu8on”     Who can help us?
  • 18. Companies   encounter  problems   and  look  for   solu2ons  =  Tech  pull.   Remember  that   others  could  benefit   from  your  solu2ons   as  well.   à LEVERAGE your own investments and valorize your solutions.
  • 19. ‘Quirky  and  GE  are  returning   patents  to  their  intended  purpose:   to  provide  inspira8on  for   inventors.’  
  • 20. General  Electric  opens   up  thousands  of  patents   to  inventors  using   Quirky’s  product   development  pla`orm.   Everyone  can  submit   ideas  based  on  GE   technology.     à VALORIZE your own investments.
  • 21. June  13,  2014     Tesla  opening  up  the   designs  for  its   Supercharging   system.
  • 22. June  16,  2014   Tesla  starts  talking   with  BMW  &  Nissan.     à PUSH your own technology and set the standard for the industry.
  • 23. à You  should  only   remember  two   things  about  open   innova2on.   Easy.    
  • 24. SYSTEMATIC   INNOVATION   WWW.CREAX.COM   Need  help?   We  support  companies  with   their  innova2on  challenges.   problem  solving  –  product  innova2on  –  process  innova2on   technology  transfer  –  new  applica2ons  and  markets     Mathieu  Moirie     CEO  –  Managing  partner   m@creax.com             www.creax.com   Visit our website or follow us