Multichannel Marketing Stories presentation

Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing

Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email

Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .

Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.

AI Intellectual Capital MARKET – Traffic, users, members, buyers, frequent fliers BLOGS WEBINARS MICROSITES E-LETTERS AI RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC

Demographic form completion Telemarketing Effort Web Visitor Capture email Product offering decision Mail Brochure To high end targets

Client Campaign Samples Automated, triggered campaigns based on data receipt (survey completion) via web services integration

In-Touch Campaigns

Email as Nexus

Dove Campaign for Real Beauty Dimensions Monthly E-Newsletter

The New Reality

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Multichannel Marketing Stories presentation

by Erick Mott on May 14, 2009

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Multichannel Marketing Stories presentation — Presentation Transcript