Multichannel Marketing Stories presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    3 Favorites

    Multichannel Marketing Stories presentation - Presentation Transcript

    1. Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing
    2. Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email
    3. Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .
    4. Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.
    5. AI Intellectual Capital MARKET – Traffic, users, members, buyers, frequent fliers BLOGS WEBINARS MICROSITES E-LETTERS AI RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC
    6. Demographic form completion Telemarketing Effort Web Visitor Capture email Product offering decision Mail Brochure To high end targets
    7. Client Campaign Samples Automated, triggered campaigns based on data receipt (survey completion) via web services integration
    8. In-Touch Campaigns
    9. Email as Nexus
    10. Dove Campaign for Real Beauty Dimensions Monthly E-Newsletter
    11.  
    12. The New Reality

    + Erick MottErick Mott, 6 months ago

    custom

    432 views, 3 favs, 0 embeds more stats

    Our Email Insider Summit 2009 panel presentation mo more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 432
      • 432 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 3
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories