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eec/DMEF Nonprofit Project Kickoff, July 2009
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eec/DMEF Nonprofit Project Kickoff, July 2009


This is the eec/DMEF Nonprofit Project Kickoff presentation from July 14, 2009 for team members and anyone else who would like to support the project or the Direct Marketing Educational Foundation …

This is the eec/DMEF Nonprofit Project Kickoff presentation from July 14, 2009 for team members and anyone else who would like to support the project or the Direct Marketing Educational Foundation (DMEF).

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  • 1. The eec/DMEF Nonprofit Project July 14, 2009 Kickoff
  • 2. Agenda • Welcome – Jeanniey Mullen & Ali Swerdlow, eec • 2009 – 2010 Team Introductions & Charter – Erick Mott • Overview: Direct Marketing Educational Foundation – Terri Bartlett, President of DMEF • Next Steps – Erick Mott
  • 3. Welcome • Thank you for volunteering! • The eec has a successful history of nonprofit results: – Andre Agassi Foundation, 2008 – 2009 – Women’s Bean Project, 2007 – 2008 – Ryan Andrew Kaiser Memorial Foundation, 2006 – 2007 • More information: –
  • 4. 2009 – 2010 Team • Project Chair: – Erick Mott, Lyris • Project Leaders: – Lana McGilvray – Datran – Stephanie Miller – Return Path – Quincin Chan – Canadian Breast Cancer Foundation – Tim Chase & Brooke Rose – Goodmail Systems – Scott Ellis – Rocketseed – Jocelyn Harmon – Triplex Interactive – Diksha Dua – OgilvyOne
  • 5. Team Charter Four Pillars I. Help the DMEF achieve key goals with email marketing strategy and execution at the core. II. Give back to the community with expertise and focused execution. III. Learn and share knowledge along the way. IV. Network and have fun!
  • 6. Introducing Terri Bartlett President of DMEF More about Terri… DMEF News…
  • 7. DMEF Strategic Plan: Overview In 2007 the DMEF introduced a dynamic Strategic Plan designed to powerfully establish the Foundation as the go-to source for education, research, career development resources and placement of workplace-ready, talent entering the direct/interactive marketing field among key constituents in the coming year(s). CONNECT … DEVELOP … EXCEL!
  • 8. DMEF Statements Mission: To attract, educate and place top college students in the business of direct / interactive marketing. Position Statement: The DMEF is the go-to source for education, research, career development resources and placement of workplace-ready, entry level talent in the direct/interactive marketing field. Vision: Direct / interactive marketing is recognized as one of the top five career paths for the best and brightest undergraduate and graduate students nationwide.
  • 9. DMEF Objectives • To establish the DMEF as the go-to source on direct / interactive marketing education at the college and university level, galvanizing key audiences to contribute the most innovative resources in support of DMEF’s programs and activities. • To increase recognition by educators and industry professionals of the value and need for top-notch education programs in direct / interactive marketing at the college level. • To promote greater understanding and appreciation of direct / interactive marketing, bringing excitement of this business to the classroom. • To stimulate leading-edge academic research in direct / interactive marketing. • To attract exceptional entry-level talent to direct / interactive marketing which leads students to choose direct as their career path. • To be recognized by students and companies in the field as the source of world-class, entry-level talent in direct / interactive marketing by offering unique placement opportunities to serve both parties.
  • 10. DMEF’S Key Constituent Groups Strategic approach to deliver on mission: STUDENTS: Generate Buzz about Careers in D/IM and Job Opportunities CORPORATIONS: ACADEMICS: Identify and Place Cutting-edge Resources Market-Ready for Research Talent and Teaching
  • 11. DMEF Branding Message
  • 12. DMEF’s Monthly E-Newsletter
  • 13. E-Update: Sample Analysis Creative Message Delivered Messag Opened Any Click Unique Submitted Opened (Unique) (Unique) Click % (Unique) (Unique) January DMEF E-Update 17193 16899 2434 14.403219 133 0.788242 February DMEF E-Update 17237 16887 2577 15.260259 132 0.782732 March DMEF E-Update 18757 18465 3184 17.24343 142 0.770107 April DMEF E-Update 18483 17974 2157 12.000668 69 0.384423 May DMEF E-Update 17643 17239 1867 10.582101 1438 8.353666 E-Updates from May 09 forward also have Google Analytics tracking.
  • 14. Tracking Capabilities Unique Visitors Top Page Views (Landing Pages) Student Educator Pages Pages
  • 15. Analytics Tracking Contribute Corporate Pages Pages About Traffic Pages Sources
  • 16. Social Media: DMEF Presence DMEF presence only / management needed • LinkedIn • Facebook • Twitter: –
  • 17. DMEF Project Concept: 2009 - 2010 • DMEF Scholarship Drive: – Establish the direct/interactive marketing community as a generous, innovative community committed to supporting students at the college and university levels, with DMEF as the vehicle to deliver scholarships to worthy students. • Goal: – A target scholarship fund drive - (amount and time frame to be determined); establish percentage of funds to be awarded in 2010 and 2011 • Target Audience: – Corporations: donors to support scholarship fund – Students: attract attention of top college students interested in direct/interactive marketing
  • 18. Next Steps…
  • 19. eec Team • Review materials and DMEF site • Evangelize project in and via your organization • Next eec Team Meeting (TBD based on availability): • Agree on project goals and metrics • Define team roles and responsibilities • Discuss requirements to achieve goals • Determine required resources and tools • Team Collaboration Site
  • 20. Thank You