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Capital: Crowdfunding Case Study from CrowdConf 2012
 

Capital: Crowdfunding Case Study from CrowdConf 2012

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Erick Mott of creatorbase presented a crowdfunding case study at CrowdConf 2012 on October 23, 2012 in San Francisco. The (10) slides provides an overview, backstory, insights and challenges for the ...

Erick Mott of creatorbase presented a crowdfunding case study at CrowdConf 2012 on October 23, 2012 in San Francisco. The (10) slides provides an overview, backstory, insights and challenges for the successful creatorstand campaign on Indiegogo.

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    Capital: Crowdfunding Case Study from CrowdConf 2012 Capital: Crowdfunding Case Study from CrowdConf 2012 Presentation Transcript

    • CrowdConf 2012: From Ideation to ExitCAPITALCrowdfunding Case StudyErick MottA creator (like you) @creatorbase #crowdconf
    • Introduction community creators 1st product creatorstand.com @creatorbase #crowdconf
    • The Journey: Ideation & BAMsBAM = Big Action Moment1980’s: Created CopyGrip in college; committed – BAM #12002: Updated the product; secured a patent – BAM #2May 2012: Auditioned for ABC Shark Tank – BAM #3July 2012: Created the new creatorstand brand – BAM #4August 2012: Tried Kickstarter; leveraged Indiegogo – BAM #5 @creatorbase #crowdconf
    • Notable BAM$ BAM #3 BAM #4 BAM #5 Inspired by Created and committed Chose the best ABC Shark Tank to a new product brand crowdfunding platform for us @creatorbase #crowdconf
    • Campaign Prep• Experienced and read crowdfunding best practices• Researched successful consumer product campaigns• Clarified key objectives for the campaign/content• Reached out to key people (core team & some funders)• Recorded and edited the video (ours was not so good)• Posted content … (with ongoing tweaks) @creatorbase #crowdconf
    • Time to “Make a Stand”1 Create urgency2 Share our brand & backstory3 Minimize risks for everyone4 Stimulate feedback5 Learn & tweak6 Secure preorders & support7 Receive cash from Indiegogo8 Manufacture & ship … @creatorbase #crowdconf
    • Now, Create a Successful Business1 Create urgency2 Share our brand & backstory3 Minimize risks for everyone4 Stimulate feedback5 Learn & tweak6 Secure preorders & support7 Receive cash from Indiegogo8 Manufacture & ship9 Market validation?10 Scale operation & success? @creatorbase #crowdconf
    • Challenges• Explaining to your boss and wife that you’re a creator outside of work (too) and want to crowdfund an idea• Crafting a campaign that moves people to fund and share• Overcoming the fear of asking for help/money via social media; engaging colleagues, friends and family via social• Executing a successful campaign with limited resources @creatorbase #crowdconf
    • Key Insights• Use a flexible, open platform that doesn’t filter ideas• Rely on experts to help with preparation and execution• Focus on storytelling and meaningful engagement with video, email and social media; don’t skimp• Be agile and ready to pivot based on feedback and lack of• Fully commit to campaign success – prior, during & after• Everyone should support crowdfunding @creatorbase #crowdconf
    • Q&A creatorbase.com Indiegogo.com/creatorstand creatorstand.com220 Park Road, Box 117636, Burlingame, CA 94010 erick.mott@gmail.com @creatorbase #crowdconf