“The spread of digital technology has exploded the number of videomoviemakers, bloggers & bedroom musicians. Suddenly were allpoets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOWABOUT GEN C1. They love creating and ‘mashing’ content2. They are not passive, they form ‘active communities’3. They thrive on social media sites where they can get involved in ideas and cultural conversations4. They’re in control of their own lives and are happy with complexity5. Gen C aspire to work in more creative industries with less rigid social structures
THEY’RE DIGITAL STORYTELLERS CONSTANTLY CAPTURING AND SHARING THEIR LIVES 80% of wired Pinoy under 21 havejoined a social networking site Source: Universal McCann Global study on social media trends April 2008
And crave constantstimulation……there is NO OFFSWITCH
THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Widgets DV cam UGCiPod HD Wiki Nokia Blogs Chat PSP Sidekick / CGI Facebook rooms Apps HiptopUSB MySpace iTunes Avatar Online profiles s Wii Torrent File sharing IM AV remixes MMORPGs Camera phones TwitterMP3 YouTube Skype iMovie VOIP WiFi Mash-ups Flickr Xbox iPhone L8R ;-) Facebook
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANThe ‘Control C Generation ’
VOICE OF THE YOUTHVoice of the Youth 19NETWORK A powerful new force engaging youth in national development, Voice of the Youth Network provides young people with: inspiration to make a difference, information to realize their potential, involvement where their voice counts, action oppor tunities where they translate their ideas into reality , and; connection to a nationwide and worldwide community -- to take it national and global.
Our Vision: A nation in which young people, empowered learners, join together to bridge social, economic and technological divides; where young and old work hand in hand to dismantle cultural and geographical barriers; shaping, exploring and expressing lives rich with meaningful and fulfilling experiences.
Our Purpose: To inspire young people to follow their dreams. To inform young people about the wealth of opportunities that surrounds them. To involve young people in online and offline communities where members & mentors contribute to, and Gain from the Voice of the Youth experience while fostering a sense of national, global awareness,
We Encourage: Having fun, teamwork, commitment, idea sharing, local community initiatives, understanding, self- expression, support networks, diverse perspectives, cross- cultural understanding, connecting people and ideas.
Our Principles: The personal growth of an individual in a team environment is integral to the creation of positive national change. The ideas and beliefs of all people are equally valuable in the process of positive change, and are to be respected. The potential for youth to affect positive change is enormous. The best time to take initiative is NOW!
What is Voice of theYouth Network? A Network of youth, organizations, mentors, and initiatives working towards common goals A Community of young people who are making a dif ference locally and globally An Enabler for ideas to grow and change to take place A Resource of oppor tunities A Platform for expression A Forum for par ticipation A Concept that revolves around: