Barangay branding

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Barangay branding

  1. 1. Circa 1986
  2. 2. B 1990 1991 1995PUBLIC SCHOOLS
  3. 3. Spot the Not!
  4. 4. 1999
  5. 5. MatangLawin- ABS CBN
  6. 6. RADIO DRAMA
  7. 7. BUBU CHACHA
  8. 8. KURO CHAN
  9. 9. MICHAELANGELO
  10. 10. CORAN - VOLTRON
  11. 11. STARSCREAM -CYBERTRON
  12. 12. BERG KATSE –GATCHAMAN
  13. 13. GUILMON
  14. 14. WHAT IS?
  15. 15. Branding Because of branding, you likely have certain images that comes to mind when you think of these products A brand is a tool that is used in the business world to describe all the information or perceptions that are connected with a product or service.
  16. 16. What Do We Mean By Branding?  Branding is…  An image created in someone’s mind  It’s both tangible and intangible characteristics of a product or service that make it unique  Products that are branded are often chosen over similar products because they somehow have a perceived value of being ‘better’
  17. 17.  Branding is not just for products anymore… Use branding concepts for yourself. In this program you will learn how to establish a career brand for yourself, starting your own business “You and Me, Inc.”
  18. 18. People Can Brand Themselves Too  Think about the way the following people have branded themselves:  Michael Jordan  Kris Aquino  Manny Pacquiao  Various political leaders  Manny Villar  Loren Legarda  Chiz Escudero  Noynoy Aquino
  19. 19. PINOY PERSONAL BRANDS
  20. 20. Getting Started:7 Steps to Building yourBarangay Brand 1. Self-reflection 2. Continuous Learning 3. Prepare marketing strategy 4. Build relationships 5. Prepare marketing pieces 6. Develop your pitch 7. Follow up
  21. 21. Step 1: Self-reflection  Before you start, you need to know what you’re beginning with.  Self-reflection will help you identify the tools you have and the areas you need to improve.
  22. 22. Step 2: ContinuousLearning It is imperative that you regularly benchmark your skills against others and develop a plan to keep your skills on the cutting edge Continuous learning is essential to build your brand.  Add a Degree (majors/minors) or certificate  Attend conferences and workshops  Spend time spent with a mentor
  23. 23. Step 3: Prepare MarketingStrategy•Mission statements are the backbone of acompany •By creating a mission statement for You and Me, Inc., you will have direction for where you want your brand to go. •Mission statements are short, descriptive statements of the common objective and focus of the organization. •Keep your mission statement to no more than two or three sentences, or about 30 words.
  24. 24. Step 4: Build Relationships  network is defined as: group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)  Networking tips:  Word of mouth is powerful; what are people saying about you?  Keep in good contact with your network  Always make sure your network knows of any recent successes
  25. 25. Step 5: Prepare Marketing Pieces  Your promotional pieces should include:  Cover Letter  Resume  Personal References  Consider how you will incorporate your mission/vision into your promotional pieces  Consider how you will distribute these pieces  Job search engines  Distribute to family and friends  Directly apply to an organization
  26. 26. Step 6: Develop your pitch  A formal interview is your opportunity to pitch your brand: You and Me, Inc.  Tips:  Practice makes perfect (take advantage of the Mock Interview program)  Dress appropriately and professionally  Prepare (research the company and reflect on your skills and abilities)  Don’t be too modest (you’re selling your product and you don’t want to sell yourself short)  Consider how you will incorporate your personal mission/vision statements into the conversation
  27. 27. Step 7: Follow up  Good follow-up communication will assist in creating a positive association with your brand  Return employers’ calls immediately (establishes trust)  Respond to all requests (shows responsibility)  Write a thank you note after interview (associates courtesy with your work)  Write acceptance/decline letter upon accepting a job  Keep in touch with your network
  28. 28. Number 1 in GoogleKeyword: Voice Talent
  29. 29. Number 1 in GoogleKeyword: Voice Talent Philippines
  30. 30. TV AND RADIOAPPEARANCES
  31. 31. FELIPE GOZONOF GMA 7
  32. 32. GABY LOPEZ OF ABS-CBN
  33. 33. MANNY V. PANGILINAN –PLDT/TV 5/MERALCO
  34. 34. FERNANDO ZOBEL DE AYALA
  35. 35. DOLPHY
  36. 36. MIKE ENRIQUEZ AND VICKY MORALES
  37. 37. HILARIO DAVIDE
  38. 38. SEC. JESLI LAPUS OF DEP ED
  39. 39. IMEE MARCOS
  40. 40. SEN. EDGARDO ANGARA
  41. 41. MIKE DEFENSOR
  42. 42. MIGS ZUBIRI
  43. 43. JOKER ARROYO
  44. 44. PING LACSON
  45. 45. JOHN OSMENA
  46. 46. TESSIE AQUINO-ORETA
  47. 47. BAYANI FERNANDO
  48. 48. CHIZ ESCUDERO
  49. 49. PETER CAYETANO
  50. 50. KIKO PANGILINAN
  51. 51. ADEL TAMANO
  52. 52. BONG BONG MARCOS
  53. 53. HERBERT BAUTISTA
  54. 54. RAUL ROCO
  55. 55. MAYOR JOJO BINAY
  56. 56. RICHARD GORDON ANDBAYANI FERNANDO
  57. 57. EDU MANZANO
  58. 58. GIBO TEODORO
  59. 59. LOREN LEGARDA
  60. 60. FIRST FILIPINO WHO WAS AWARDED INWASHINGTON D.C., U.S.A. BY THE INTERNATIONALYOUTH FOUNDATION
  61. 61. YOUNGEST ENTREPRENEUR FROM BATAAN WHOWAS AWARDED BY THE PRESIDENT OF THEPHILIPPINES
  62. 62. MOTTO:THE GREATESTABILITY IN THIS WORLD IS:AVAILABILITY
  63. 63. MOTTO: JUST BELIEVE IN YOURSELF THEN YOU CAN DO EVERYTHING!
  64. 64. ADD US: Pocholo GonzalesCreatiVoices Productions
  65. 65. CONTACT US  CREATIVOICES PRODUCTIONS  1745 Dian St., Palanan,  Makati City  +6322396468  info@creativoices.com  creativoices dot com  www.pochology.com  +639062143888
  66. 66. WATCH and LISTEN  CREATIVE BUSINESS TV GLOBAL NEWS NETWORK CHANNEL 1 DESTINY FRIDAYS 10:30 AM TEKTOK TV DZME 1530KHZ SUNDAYS 9 – 11 AM
  67. 67. THANK YOUVERY MUCH! MABUHAY ANG PALAWAN

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