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Fmwrc symposium re-energize internal 2

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  • 1. Re-energize your Garrison
    Sponsorship and Advertising Program
    MAJ Marocco Roberts, Army Banking Liaison Officer
    Todd Kuchenthal, FMWRC Legal Counsel
    Pierre Laxa and Gabriele Drechsel, FMWRC Corporate Partnerships
  • 2. Agenda
    1. Introduction
    2. Establish and maintain strong on-post relationships
    3. Army banking community
    4. Case study – Navy Federal Credit Union sponsorship
  • 3. Establish and Maintain Strong On-Post Relationships
    Who should we develop strong relationships with?
    • Family and MWR
    • 4. AAFES and DeCA
    • 5. Staff Judge Advocate
    • 6. Army Banking Liaison Officer
    • 7. Others?
  • Army Banking Community
    • Get to know your garrison bank/credit union liaison officer
    • 8. Adhere to regulations: DoDI 1000.11, 1344.07 and DoDFMR Vol. 5, Chap 34
    • 9. Provide first right of refusal to on-base financial institutions
    • 10. Ensure sponsors don’t distribute competitive banking materials, products or services
    • 11. Ensure there are disclaimers and an opt-in box a participant can check to give written permission for a sponsor to send marketing material from the event on entry forms
     
  • 12. Case Study
    Navy Federal Credit Union’s
    Sponsorship of Soldier Show
    • Established relationship with MAJ Roberts
    • 13. Clarified regulations
    • 14. Solicitation of sponsor
    • 15. Sponsorship agreement process
  • Questions?
     
     
  • 16. Contact Information:
    MAJ Marocco Roberts
    Army Banking Officer
    Ph: 703-693-2698; e-mail: marocco.roberts@us.army.mil
    http://asafm.army.mil/offices/fo/usafincom-abp.aspx?OfficeCode=1500
    Todd Kuchenthal
    FMWRC Legal Counsel
    Ph: 703-681-7460; e-mail: todd.kuchenthal@us.army.mil
    Pierre Laxa
    Chief, Corporate Partnerships
    Ph: 703-681-1547; e-mail: pierre.laxa@us.army.mil
    Gabriele Drechsel
    Senior Client Relations Manager
    Ph: 703-681-1622; e-mail: gabriele.drechsel@us.army.mil