Creative dynamic webpresence
Upcoming SlideShare
Loading in...5
×
 

Creative dynamic webpresence

on

  • 236 views

 

Statistics

Views

Total Views
236
Views on SlideShare
235
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.mwrbrandcentral.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Creative dynamic webpresence Creative dynamic webpresence Presentation Transcript

    • Building a Dynamic
      Web Presence
      2011 Installation Management Symposium
      Creative and Visual Design Breakout Session
      Presenter: Edward Griffin, Jr. – Chief, Creative Services Division
      with Van Duong, Web Designer/Developer
      1 OF 11
    • Building Our Brand in the Digital Age
      • Has brand building changed in the digital age?
      • Lessons learned & transformation of the Family and MWR brand
      • Why we need you as brand champions
      2 OF 11
    • Brand Central Renovation
      • Delivery platform
      • Design & interactivity
      • Creative workflow & innovation
      • Online marketing optimization tools
      3 OF 11
    • Design Platform
      • Start with a strategy
      • Conduct research and analysis to create a sound design
      • Create visual solutions that
      • Interpret
      • Inform
      • Instruct
      • Persuade
      • Learn to work with your customers as partners
      4 OF 11
    • Overcoming Creative Challenges
      • Not enough “reach”
      • Limitedtime for creative thinking/planning
      • Limited communication with garrison designers
      • Insufficientresources
      • Own help desk for mac platform
      • Creative License
      • Flyer factory mentality
      • Limited time for creative thinking/planning
      • Insufficientresources
      • Own help desk for mac platform
      • Creative license
      FAMILY AND MWR COMMAND
      FORT PICK A PLACE
      5 OF 11
    • Colliding Worlds
      "Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler
      • The world of print is colliding with the world wide web
      • How to transition your print design skills to the web
      • Understanding the constraints and possibilities when designing for the web
      6 OF 11
    • New Dimensions
      • Delivering fresh and interactive content through digital publishing
      • From the desktop to mobile devices
      • Leveraging new media and emerging technologies with design
      7 OF 11
    • Web Dynamics
      • What are web dynamics?
      • Maximizes ROI
      • Reduces maintenance
      • Visual appeal
      • Accessibility
      • Easy navigation
      • Search engine friendly
      • Why web presence is important
      • Analytics and integration
      8 OF 11
    • The User Experience (UX)
      • How a person feels about using a product, system or service
      • Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
      • User experience is dynamic, because it changes over time as the circumstances change.
      9 OF 11
    • Web Development 101
      • Design aesthetics & functionality
      • Key trends & content management tools
      • Life cycle
      • Security & privacy
      • Components of 508 compliance
      10 OF 11
    • Brand 20/20
      • Brand strategy builds on vision
      • Clarity
      • Consistency
      • Coherence
      • Sustainability
      • What will the MWR brand will look like in 2020?
      11 OF 11