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  • 1. Before and After
    2011 Installation Management Symposium
    Creative and Visual Design Breakout Session
    Presenter: Veronica Moore
    Family and MWR Command
    Senior Visual Information Specialist
    1 OF 11
  • 2. Before and After
    Agenda:
    • Introduction and video presentation
    • 3. Tips to keep in mind
    • 4. Design style – the process
    • 5. Before and after
    • 6. Freelance project
    • 7. AFC campaign
    • 8. Overview of creating oversized materials
    2 OF 11
  • 9. Tips to Keep in Mind
    • Appropriate use of the Family and MWR brand
    • 10. White space is your friend
    “Simplicity means the achievement of maximum effect with minimum means.” – Dr. Koichi Kawana, Artist, Designer, Architect
    3 OF 11
  • 14. Design Style – The Process
    “Great design is not an island unto itself – if has a relationship with, feeds and is supported by the culture that surrounds it. The more aware and sensitive we are of that culture – and how we might challenge, inform or shape it – the more potent our work can become.” - Brian Collins
    • Find your design style
    • 15. Ways to get inspired
    “More powerful than the obstacles around us are the obstacles within us. The most potent forces that kill off new ideas are our own limitations.”
    - Scott Belsky, “Making ideas Happen”
    4 OF 11
  • 16. Design Style – The Process (continued)
    • Project management - the process
    • 17. Trends
    • 18. The challenge
    “Making the simple complicated is common place, making the complicated awesomely simple that’s creativity.” – Charles Mingos
    5 OF 11
  • 19. Before and After
    6 OF 11
  • 23. Army Family Covenant Campaign
    7 OF 11
  • 27. Overview of Creating Oversized Materials
    Case Study: AFC Truck Wrap
    8 OF 11
  • 30. Contact Information
    Veronica Moore
    veronica.moore3@us.army.mil
    210.808.0279
    9 OF 11