Building Our Brand <br />in the Digital Age<br /><ul><li>Has brand building changed in the digital age?
Lessons learned & transformation of the Family and MWR brand
Why we need you as brand champions</li></li></ul><li>Transformation of the MWR Brand<br />
An Interactive Experience<br />
Brand Central Restructure<br /><ul><li>Delivery platform
Design & interactivity
Creative workflow & innovation
Online marketing optimization tools</li></li></ul><li>Design Platform<br /><ul><li>Start with a strategy
Conduct research and analysis to create a sound design
Create visual solutions that
Interpret
Inform
Instruct
Persuade
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Building a dynamic web presence

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Building a dynamic web presence

  1. 1.
  2. 2. Building Our Brand <br />in the Digital Age<br /><ul><li>Has brand building changed in the digital age?
  3. 3. Lessons learned & transformation of the Family and MWR brand
  4. 4. Why we need you as brand champions</li></li></ul><li>Transformation of the MWR Brand<br />
  5. 5.
  6. 6.
  7. 7. An Interactive Experience<br />
  8. 8. Brand Central Restructure<br /><ul><li>Delivery platform
  9. 9. Design & interactivity
  10. 10. Creative workflow & innovation
  11. 11. Online marketing optimization tools</li></li></ul><li>Design Platform<br /><ul><li>Start with a strategy
  12. 12. Conduct research and analysis to create a sound design
  13. 13. Create visual solutions that
  14. 14. Interpret
  15. 15. Inform
  16. 16. Instruct
  17. 17. Persuade
  18. 18. Learn to work with your customers as partners</li></ul>8 OF 11<br />
  19. 19. Overcoming Creative Challenges<br /><ul><li>Not enough “reach”
  20. 20. Limitedtime for creative thinking/planning
  21. 21. Limited communication with garrison designers
  22. 22. Insufficientresources
  23. 23. Own help desk for mac platform
  24. 24. Creative License
  25. 25. Flyer factory mentality
  26. 26. Limited time for creative thinking/planning
  27. 27. Insufficientresources
  28. 28. Own help desk for mac platform
  29. 29. Creative license</li></ul>FAMILY AND MWR COMMAND<br />FORT PICK A PLACE<br />
  30. 30. Colliding Worlds<br />"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler<br /><ul><li>The world of print is colliding with the world wide web
  31. 31. How to transition your print design skills to the web
  32. 32. Understanding the constraints and possibilities when designing for the web</li></li></ul><li>New Dimensions<br /><ul><li>Delivering fresh and interactive content through digital publishing
  33. 33. From the desktop to mobile devices
  34. 34. Leveraging new media and emerging technologies with design</li></li></ul><li>
  35. 35. The User Experience (UX)<br /><ul><li>How a person feels about using a product, system or service
  36. 36. Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
  37. 37. User experience is dynamic, because it changes over time as the circumstances change.</li></li></ul><li>
  38. 38. Web Dynamics<br /><ul><li>What are web dynamics?
  39. 39. Maximizes ROI
  40. 40. Reduces maintenance
  41. 41. Visual appeal
  42. 42. Accessibility
  43. 43. Easy navigation
  44. 44. Search engine friendly
  45. 45. Why web presence is important
  46. 46. Analytics and integration</li></ul>15 OF 11<br />
  47. 47. Web Development <br /><ul><li>The Do’s & The Don’ts
  48. 48. Section 508 Standards Guide
  49. 49. 4 Common Mistakes
  50. 50. 2011 Design Trends</li></li></ul><li>Brand 20/20<br /><ul><li>Brand strategy builds on vision
  51. 51. Clarity
  52. 52. Consistency
  53. 53. Coherence
  54. 54. Sustainability
  55. 55. What will the MWR brand will look like in 2020?</li></ul>17 OF 11<br />
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