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CAMPAIGNPROPOSAL            te c hnol ogy -dri ve n t h a t s pa r k cha nge
technology-driven ideas that spark change           EXECUTIVE SUMMARY                                                     ...
technology-driven ideas that spark change                                THE PROJECT                                Short ...
technology-driven ideas that spark change           BRIEF AND ACTIVATION           Emaratech have the task of appointing a...
technology-driven ideas that spark change         WHY eMediaLink and The Guild PR?                                        ...
technology-driven ideas that spark change                                            We are a dynamic integrated communica...
technology-driven ideas that spark change                                            THE GUILD is an independent and dynam...
THE TEAMtechnology-driven ideas that spark change               JAY MENORCA - General Manager                             ...
technology-driven ideas that spark change                                            OUR CLIENTS                          ...
CAMPAIGNStechnology-driven ideas that spark change                                            The annual Security Advisory...
CAMPAIGNStechnology-driven ideas that spark changeStarLink at GITEX Technology Week 2012                                  ...
CAMPAIGNStechnology-driven ideas that spark change        Lead Generation Campaign                                        ...
SUMMARY / RATIONALE      !         "#$%%&                    (&)*+,&                                         -&.$+/       ...
Times; The National; Al Khaleej; Al Bayan; Al Ittihad; Gulf Today;         Public Relations                               ...
PROJECT TIMELINES                                                                          June                           ...
technology-driven ideas that spark change                                                                     POSITIONING ...
technology-driven ideas that spark change               PR CAMPAIGN                 ACTIVATION                            ...
technology-driven ideas that spark change                                            WEEKLIES                             ...
technology-driven ideas that spark change                                            DAILIES                              ...
technology-driven ideas that spark change                                            TV GUESTINGS                         ...
audience.                                                                                                                 ...
technology-driven ideas that spark change           COMMUNITY MANAGER           CONTENT STRATEGY           Community Manag...
technology-driven ideas that spark changeBRAND POSITIONINGTactical Ad Campaign For Buyers .(Adaptation of remaining target...
technology-driven ideas that spark change           SEO CAMPAIGNS                                            Create an SEO...
technology-driven ideas that spark change                                            Social media is everywhere. It certai...
TUTORIAL VIDEOStechnology-driven ideas that spark change                                            Create a "How To" vide...
technology-driven ideas that spark change                      ONLINE ADS                                            emedi...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            Gulfnews.com/business/property       ...
technology-driven ideas that spark change         MARKETING                          radio commercials     COMMUNICATIONS ...
technology-driven ideas that spark change                                            radio commercials                    ...
technology-driven ideas that spark change                                                                                 ...
technology-driven ideas that spark change                                            newspaper ads                        ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            DESCRIPTION:                         ...
technology-driven ideas that spark change                                            outdoor media                        ...
technology-driven ideas that spark change                                            Bridge Banner                        ...
technology-driven ideas that spark change                                            Airport Arrival                      ...
technology-driven ideas that spark change                                            Dubai Metro                          ...
technology-driven ideas that spark change                                            Billboard / Hoarding                 ...
technology-driven ideas that spark change                                            Billboard / Hoarding                 ...
technology-driven ideas that spark change                                            Emailers                             ...
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
eMart Proposal - eMediaLink
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eMart Proposal - eMediaLink

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Transcript of "eMart Proposal - eMediaLink"

  1. 1. emedialinkme.net
  2. 2. CAMPAIGNPROPOSAL te c hnol ogy -dri ve n t h a t s pa r k cha nge
  3. 3. technology-driven ideas that spark change EXECUTIVE SUMMARY This bid brings together in a joint venture the expertise of eMediaLink and The Guild PR to create a team with specific and relevant knowledge and experience of projects of this type, the client and their objectives. The joint venture will lead a client orientated campaign designed to deliver the goals and objectives of Emaratech and eMart for this campaign. The importance and potential of the project has been clearly understood and we will capitalise on all available opportunities and channels to develop the stature and reputation of the Emaratech, eMart and all its partners. We recognize the relatively short time-scales involved and the need to apply resources and act swiftly. The joint venture will work with stakeholders to develop a strategy to deliver all identified objectives. ! "#$%%& (&)*+,& -&.$+/ 012 2+3&4)$3& The joint venture will develop an integrated marketing and Craete a SEO Campaign the focuses on the below listed campaign variables. Make sure that all social media and pr communications campaign to establish eMart as a web portal campaign articles are SEO enabled: Traffic – visits, page visits, keyword traffic 1.1 SEO providing property land owners, developers, brokers, buyers and Links – Domain- and backlink-based Rank – Position for volume based and long-tail terms and All throughout the campaign. branded vs. non-branded sellers a one-stop place for solution and information about real On-page – title tags, H1 tags, alt attributes, anchor text Social – Signals, Likes, +1’s estate in the UAE. Content – keyword density, copy, headlines, text to content ratios and so forth Community Manager for eMart should act as the Brand Ambassador and will be the main point of contact for Social Media and PR related informations. Strategy for Community Manager will be the following: 1. Positioning eMart as the eMart Community Manager (specify is a portal on the web providing property land owners, 1.2 All throughout the campaign. content strategy) developers, brokers, buyers and sellers a one-stop place for emedialinkme.net solution and information about real estate in the UAE. Bringing You Together Conveniently Under One Roof. 2. Create a campaign focusing on each targeting audience for Developers, Owners, Sellers, Brokers and Buyers
  4. 4. technology-driven ideas that spark change THE PROJECT Short term communications objectives (phase 1 – 7 months) Announce the launch of the portal, build awareness Create a real estate environment which applies best and penetrate market segments for eMart. practice international standards to guarantee all stakeholders rights and contributes to the Attract authentic users/target groups development of society. (buyers/sellers/property owners and brokers) to build a database on eMart. Development and applying transparent real estate regulations which will instil confidence in the Real eMart to be the “sole credible reference” for the Estate market in the Dubai. media, target groups and officials for news and updates about the real estate market in Dubai and Provide distinctive and efficient real estate services the sole destination for property search in Dubai. that help attract investment into the sector. This is supported by the reputation Dubai Land Department enjoys in this industry. Increase real estate knowledge Capitalize on the fact that this is a unique concept globally that is supported by a government to build&%,78,933: 29.$8"9/.8;5<-= 19.&/ the confidence and attract target groups to engage on the portal.diaLinkdiaLink emedialinkme.net
  5. 5. technology-driven ideas that spark change BRIEF AND ACTIVATION Emaratech have the task of appointing an agency to Social media. The UAE enjoys great ranking in terms carry out the Marketing & Media objectives of the of penetration of population and penetration of online eMart phase 1 communications. Emaratech require population on different social media platforms. The a management company that can demonstrate its UAE ranks first in terms of LinkedIn penetration and skills and experience in creating and implementing a number 13 around the world. It ranks number one in successful marketing and media strategy from terms of Facebook penetration with 68.48% inception through to completion. They require a penetration of population and 58% of online population. company that can work alongside the Emaratech Around 2.5 million tweeps and looking at different authentic portals for statistics on most visited websites team to develop international exposure for eMart as from the UAE, indicates the nationalities and interests. the world’s leading hub for property/real estate The mentioned social media platforms is only to show industry in Dubai. that we have great advantage in the UAE for online penetration and we understand that buying decisions THE CHOSEN COMPANY IS REQUIRED TO: will not come through social networking, but these Marketing Communications. This is required for the stats and mentions are cited here for publicity, development of radio commercials, designs, newspaper engagement and building the brand on the net and ads, bridge banners, etc. forwarding authentic users to eMart portal. Public Relations. This is required to build a great Media buying. This is a capacity required for online media relations program with TV features and (specific target websites that serve the purpose of this appearance on programs and talk shows, have a RFP and traditional media buying that may be weekly spot in the local dailies about real estate trends, suggested to build awareness and capture the local updates and information and build the “credible source environment in Dubai – phase 1. of information” program. emedialinkme.net
  6. 6. technology-driven ideas that spark change WHY eMediaLink and The Guild PR? emedialinkme.net
  7. 7. technology-driven ideas that spark change We are a dynamic integrated communications company specializing in ICT industry in the Middle East. With expertise in the areas of focused lead generation telemarketing campaigns, events management, creative services, corporate writing and many more. eMediaLink is not just about IT Industry experts but a bunch of wonderful and creative people as well. We see things in different angle of creativity. Our ideas spread in the horizon, spearheading the market and building new ideas are our everyday routine. The experience and expertise is what help us deliver ground-breaking innovative solutions. emedialinkme.net
  8. 8. technology-driven ideas that spark change THE GUILD is an independent and dynamic communications consultancy designed to take corporate imaging to quite another level. This PR organization not only thinks out of the box but raises the ratchet on PR per se and adds to it a personalised and seamless service that protects and promotes the interests of the client in an aggressive and competitive market. THE GUILD has been created with strength and sensitivity on a foundation of profound awareness of 21st century media and its priorities and the mutually supportive roles we can play in this exceptional growth oriented environment. emedialinkme.net
  9. 9. THE TEAMtechnology-driven ideas that spark change JAY MENORCA - General Manager MUHAMMAD RAHIL - Digital Art Director (AB Mass Communication in Advertising) has spearheaded a 15 Digital Art Director / Front-end Developer with over 11 years of strong team and built up a strong relationship with global blue-chips, experience in designing interface layout, promotional materials for handling their Design, Marketing and Events around the UAE, GCC, web and print in various markets including retail, business to business Levant and Africa. Jay’s unrelenting passion to create and succeed and consumer. Capable of articulating design requirements and along with his commitment to deliver to the highest quality has translating them into usable, innovative and aesthetic user experience catapulted eMediaLink’s reputation in a short span of time. from concept through completion. Client Portfolio: Client Portfolio: Symantec, Dell, Infor, EMC, Microsoft, Acer, Alcatel Lucent, AMD, JAFZA, Trend twofour54, Chrysler, Middle East Event Awards 2010, Nestle, Jeep, Sharjah Micro, StarLink Middle East, FireEye, SafeNet, IBM, Titus, Solera Networks, Tourism, StarLink, Renault, Al Tayer Motors, Commercial Bank of Dubai, Dodge Imation, NetOptics, nCircle, Quest Software by Dell MARK MONES - Art Director Has been in the Advertising industry for twelve years - produced numerous advertising materials, both above-the-line and NANDINI VOHRA - PR Director below-the-line campaigns, ranging from FMCG, real estate, financial & Nandini Vohra is a Cornell graduate who runs THE GUILD, a insurance, airlines/travel, IT solutions and telecommunications full-service PR agency in Dubai Media City. With more than 10 years accounts. A winner of two Interactive Media Awards and Marketing of experience in public relations, Nandinis strengths lie in her ability Associations in New York for his web page designs. to sustain the momentum of any launch and ensure consistent visibility for her clients. Her 27 years as a resident of Dubai stand her Client Portfolio: in good stead as she understands the changing media landscape and Dell, Symantec, Budweiser, Canon, Rotana, Intercontinental Hotel, Safi Airlines, the growing competition that makes PR all the more required and EMC, AMD, Shell, Casio, Trendmicro, Alcatel Lucent, Microsoft, SAP relevant. Client Portfolio: Al Shaya Casual Dining, La Perla, Al Maha Desert Resort and Spa, Le Méridien Al Aqah, Al Masah Capital, Right Selection, ALBERTO AGUIRRE - Senior Designer - Digital Artist A multi-disciplinary artist and designer with more than 10 years of solid experience in graphic designing, advertising both below and above the line throughout the Philippines and the Gulf region. Worked MOHAMMAD HALWANI - Business for known and outstanding advertising agencies in the UAE and the Development Manager Philippines through tie-ups and partnership of the company. In his Outdoor Media advertising & Exhibitions Expert that has spearheaded career, Albert, managed to finalize and produce artworks under a strong crew holding prominent positions in the field of Marketing pressure. and EventsManagement,Customer support and development in the UAE, GCC, Levant & Europe.Mohammads solid experience in events Client Portfolio: Etisalat, Aldar, Yas Marina Circuit, Ferrari World , ADNIC, Abu Dhabi Awards, DOT & advertising created the development aspect towards success in a Abu Dhabi, Pepsi, Pizza Hut, NBAD, Barclays, Mercedes Benz, UNILIVER fast driven way positioning e Media link among its competitors in the P&G, Coca Cola, Nestle, Globe Telecom, Smart Communications market. Client Portfolio : Dubal, Rajhi Aluminum, Balhasa, Intercare, Karcher, Dubai Municipality, Jafza, emedialinkme.net Continental Trading, Pulire
  10. 10. technology-driven ideas that spark change OUR CLIENTS emedialinkme.net
  11. 11. CAMPAIGNStechnology-driven ideas that spark change The annual Security Advisory Summit is a Thought Leadership initiative by StarlinkStarLink IT Security Advisory Summit 2012 with the theme "A Visionary Approach to Next-Generation threat Response” The event was a big success, participated by the regions leading IT specialist and top IT decision makers in the region. emedialinkme.net
  12. 12. CAMPAIGNStechnology-driven ideas that spark changeStarLink at GITEX Technology Week 2012 emedialinkme.net
  13. 13. CAMPAIGNStechnology-driven ideas that spark change Lead Generation Campaign emedialinkme.net
  14. 14. SUMMARY / RATIONALE ! "#$%%& (&)*+,& -&.$+/ 012 2+3&4)$3& 56&%,78,933: 29.$8"9/.8;5<-= 19.&/ Craete a SEO Campaign the focuses on the below listed campaign variables. Make sure that all social media and pr campaign articles are SEO enabled: Traffic – visits, page visits, keyword traffic Links – Domain- and backlink-based1.1 SEO Rank – Position for volume based and long-tail terms and All throughout the campaign. eMediaLink branded vs. non-branded On-page – title tags, H1 tags, alt attributes, anchor text Social – Signals, Likes, +1’s Content – keyword density, copy, headlines, text to content ratios and so forth Community Manager for eMart should act as the Brand Ambassador and will be the main point of contact for Social Media and PR related informations. Strategy for Community Manager will be the following: 1. Positioning eMart as the eMart Community Manager (specify is a portal on the web providing property land owners,1.2 All throughout the campaign. eMediaLink content strategy) developers, brokers, buyers and sellers a one-stop place for solution and information about real estate in the UAE. Bringing You Together Conveniently Under One Roof. 2. Create a campaign focusing on each targeting audience for Developers, Owners, Sellers, Brokers and Buyers Social Media1.3 Social media1.4 Applications (engagement) Create and official Social Media Portal - Facebook, Twitter, LinkedIn for eMart. Increase community followers by dedicating a Social Media expert that can manage the site on a Daily update and management for 7 months. All throughout the campaign. eMediaLink daily basis for the span of 7 months. Encourage the audience to1.6 Blogging have active participation discussion on each of the social media platform. Youtube concepts (ie We have created specific production of a monthly wrap-Create a "How To" videos that increase awareness about the Total cost to execute this illustration and adaptation of up of real estate in Dubai emart website. Produce 1 video per month that can be an extra tender is 1 million dirhams. all the concepts and sample1.7 once month Publish every first week of the month. eMediaLink that can also be broadcasted help for to navigate and explain the features and beauty on the artwork in this presentation. on local TV or tutorials on portal. Create an arabic version of the video as well. how to use the portal…etc) Dubizzle.com = whole month of June Maktoob.com = whole month of July Propertyfinder.com = whole month of August Online advertising (ie AMEinfo.com = whole month of September We carefully handpicked Top 8 most visited website in UAE that1.8 .dubizzle, most visited 8 portals at monthly basis ITP.com = whole month of October eMediaLink is the center source of Business News in the Middle East. sites…etc) – specify Zawya.com = whole month of November LinkedIn.com = whole month of December Gulfnews.com/business/property = whole month of June Drafting of press releases announcing various developments in English and Arabic---at least 2/month. Drafting of Q&A documents to support the above activities and speeches for Every 1st and 3rd week of the month across 72.1 Press releases 2 per month The Guild PR key spokesperson. Invitation and management of key media to months interview spokesperson or feature company---at least 4 per quarter English and Arabic daily newspapers: Gulf News, Khaleej Times; The National; Al Khaleej; Al Bayan; Al Ittihad; Gulf Today; Public Relations Emarat Al Youm English and Arabic business and trade magazines: Arabian Business, Gulf Business, Al Iktissad Wal Amal;MEED; Weekly column in economic Construction week, Cityscape magazine, Dubai Real Times,2.2 section about real estate in Twice a week for each outlet for 7 months Every other week spread across 7 months The Guild PR Emirates house magazine, Inside out magazine & GN Property Dubai - powered by eMart magazine. English and Arabic newswires: Bloomberg, Thomson Reuters, WAM English and Arabic Internet news portals: AMEinfo, Zawya, arabianbusiness,com, emirates247.com Dubai Eye’s Business Breakfast = 2nd week of June and 2nd week of September CBNC Arabiya = 4th week of June, 1st week of Talk shows on local radios Strategic TV and radio opportunities: Dubai Eye’s Business October2.3 (all languages) and TV 4x per quarter The Guild PR Breakfast; CBNC Arabiya; Eqtisadiah TV; Dubai TV Eqtisadiah TV = 3rd week of July and 4th wek of stations – specify approach October
  15. 15. Times; The National; Al Khaleej; Al Bayan; Al Ittihad; Gulf Today; Public Relations Emarat Al Youm English and Arabic business and trade magazines: Arabian Business, Gulf Business, Al Iktissad Wal Amal;MEED;SUMMARY / RATIONALE (continued) Weekly column in economic Construction week, Cityscape magazine, Dubai Real Times,2.2 section about real estate in Twice a week for each outlet for 7 months Every other week spread across 7 months The Guild PR Emirates house magazine, Inside out magazine & GN Property Dubai - powered by eMart magazine. English and Arabic newswires: Bloomberg, Thomson Reuters, WAM English and Arabic Internet news portals: AMEinfo, Zawya, arabianbusiness,com, emirates247.com Dubai Eye’s Business Breakfast = 2nd week of June and 2nd week of September CBNC Arabiya = 4th week of June, 1st week of Talk shows on local radios Strategic TV and radio opportunities: Dubai Eye’s Business October2.3 (all languages) and TV 4x per quarter The Guild PR Breakfast; CBNC Arabiya; Eqtisadiah TV; Dubai TV Eqtisadiah TV = 3rd week of July and 4th wek of stations – specify approach October Public Relations Dubai TV = 2nd week of August and 3rd week of November Functions/publicity at Not recommended. Onground Activities should be done after specific shopping malls and the proper launch or this can be included in the phase 2 of the2.4 areas of target groups in The Guild PR campaign. 1st phase should focus only on online and print Dubai (ie MOE, Dubai Mall, media. Ground promotions captures very limited less audience. JBR..etc) Al Arabiya 99 = 2x 30sec spots every first week of the month Radio commercials (specify We have stragtegically chosen top 4 Radio Station that caters City 101.6 = 2x 30sec spots every second week of duration recommended. to the Majority population in the UAE in 4 different audience the month3.1 8x per day @ 4 channels @ 4 times per week eMediaLink Airing time in a separate category and language - Arabic, Hindi, English (Western) for Dubai Eye 103.8 = 2x 30sec spots every third weeek sheet). Business Professionals and the General Public. of the month Virgin 104.4 = 2x 30sec spots every fourth week of the month We have carefully chosen top 2 Daily Newspaper in the Middle Newspaper ads (specify that has the highest circulations. Gulf News and Al Itihad. To3.2 rationale, sizes and Half page @ 1x per week @ 5 news print portals Every first and third week of the month for 7 months eMediaLink Maximize the budget for this campaign we half chosen to go newspapers) with a Half Page Ad twice every month. Paid TVCs are being substituted by PR and TV guestings and TVCs (specify rationale and3.3 interviews. Plus coverage of Media on Press Conferences. We eMediaLink We have created specific target channels) do not recommend paid TVCs. Total cost to execute this illustration and adaptation of tender is 1 million dirhams. all the concepts and sample Billboard / Hoardings = 2x @ Sheikh Zayed Road Choose a 2x strategic location in Sheikh Zayed road for the Billboard / Hoardings DWTC = whole month of artwork in this presentation. Bridge Banner = 1x @ 3rd Interchange toawards Billboard / Hoarding ad placement as well as the bridge banner October | DIC = whole month of December Abu Dhabi - Sheikh Zayed Road in 3rd interchange of sheikh zayed road. Position brading as Bridge Banner = whole month opf August Outdoor media (specify Dubai Metro = Top 12 most busiest Metro Stations3.4 well at Dubai Airports Terminal 1 targeting all arriving Dubai Metro =whole month of July eMediaLink rationale and locations) branding at Sheet Static Panel passengers. Dubai Metro enjoys the heavy traffic and Dubai Airport = whole month of November Marketing Dubai Airport = Arrival indoor backlit banner = 14 commuters on a daily basis. We carefully chosen top 12 Red Communications faces line stations that has the most heaviest foot traffic. Send out an email blast campaign using ITP.net database3.5 Emailers 2x per month @ 7 months Every first week of the month for 7 months eMediaLink focusing on target market mentioned on the brief. Big Project Magazine = whole month of June Read Magazine = 1st week of June, 1st week of Strategically spread across 7 months to gather We carefully selected 4 Magazines that we believe can offer August, 1st week of October, 1st week of December Magazine Ads prolonge the campaign and focus on its target eMediaLink great results on its circulations. Cityscape = whole month of October audience. Open Skies(Emirates Airline Inflight Magazine) = whole month of October A dedicated campaign manager will send a weekly PR coverage and Media Monitoring Report to measure the success and mileage of the campaign. Success are being measured by the following KPIs: - Return on Investment (ROI) - Incremental Sales. - Engagement Score eMediaLink & The3.6 KPis (specify success matrix) - Social Interactions Guild PR - Traffic Sources - Cost Per Lead - Conversion Metrics - Funnel Visualization - SEO Keyword Ranking
  16. 16. PROJECT TIMELINES June July August September October November December Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Channel Outlets Social Media Platforms Facebook Twitter LinkedIn Youtube Blogging Online Ads Social Media Dubizzle.com Maktoob.com Propertyfinder.com AMEinfo.com ITP.com Zawya.com LinkedIn.com Gulfnews.com/business/propert Strategic TV and radio y opportunities: Dubai Eye’s Business Breakfast CBNC Arabiya Eqtisadiah TV Dubai TV English and Arabic daily newspapers Gulf News Khaleej Times The National Al Khaleej Al Bayan Al Ittihad Gulf Today Emarat Al Youm English and Arabic business and trade magazines: Arabian Business Public Relations Gulf Business Al Iktissad Wal Amal MEED Construction week Cityscape magazine Dubai Real Times Emirates house magazine Inside out magazine GN Property magazine. English and Arabic newswires: Bloomberg Thomson Reuters WAM English and Arabic Internet news portals: AMEinfo Zawya Arabianbusiness.com Emirates247.com Radio Commercials Al Arabiya 99 City 101.6 Dubai Eye 103.8 Virgin 104.4 Newspaper Ads Gulf News Al Itihad TVCs none Outdoor Media Bridge Banner - 3rd Interchange Sheikh Zayed Road Billboard/Hoardings - DWTC Sheikh Zayed Road Billboard/Hoardings - DIC Sheikh Marketing Zayed Road Communications Dubai Airport Arrivals - JCDecaux Dubai Metro Station Illuminated 6 Sheet Static Panel Branding - TECOM DIC, MOE, Burj Khalifa/Dubai Mall, Financial Center, Burjuman, Union, DCC, Airport T1, Airport T3 and Rashidiya Emailers ITP Email Blast Magazine Ads Big Project Magazine Read Magazine Cityscape Open Skies(Emirates Airline Inflight Magazine)
  17. 17. technology-driven ideas that spark change POSITIONING STATEMENT eMart is a web portal providing property land owners, developers, brokers, buyers and sellers a one-stop place for solution and information about real estate in the UAE. Bringing You Together Conveniently Under One Roof. DEVELOPER OWNERS BROKERS SELLERS BUYERS emedialinkme.net
  18. 18. technology-driven ideas that spark change PR CAMPAIGN ACTIVATION emedialinkme.net
  19. 19. technology-driven ideas that spark change WEEKLIES PR speaks directly and articulately to a large and diverse audience with an intrinsic target precision. English and Arabic business and trade magazines: • Arabian Business • Gulf Business • Al Iktissad Wal Amal • MEED • Construction Week • Cityscape Magazine • Dubai Real Times • Emirates House Magazine • Inside Out Magazine • GN Property magazine. English and Arabic newswires: • Bloomberg • Thomson Reuters • WAM English and Arabic Internet news portals: • AMEinfo • Zawya • Arabianbusiness.com • emirates247.com emedialinkme.net
  20. 20. technology-driven ideas that spark change DAILIES Raise brand awareness in the relevant media and create the desire in local and international market as well as capture interest of local and International media and promote eMart as the center hub online portal resource for UAEs Real Estate / Property Business and Economy. Media monitoring and coverage report English and Arabic daily newspapers and online: • Gulf News, Khaleej Times • The National • Al Khaleej • Al Bayan • Al Ittihad • Gulf Today • Emarat Al Youm emedialinkme.net
  21. 21. technology-driven ideas that spark change TV GUESTINGS Invitation and management of key media to interview spokesperson or feature company. Drafting of Q&A documents to support the above activities and speeches for key spokesperson. Creation and dissemination of press kit (includes press release, images; fact sheets) Strategic TV and Radio opportunities: • Dubai Eye’s Business Breakfast • CNBC Arabiya • Eqtisadiah TV • Dubai TV emedialinkme.net
  22. 22. audience. Open Skies(Emirates Airline Inflight Magazine) = whole month of October A dedicated campaign manager will send a weekly PR coverage and Media Monitoring Report to measure the success and mileage of the campaign. Success are beingtechnology-driven ideas that spark change measured by the following KPIs: - Return on Investment (ROI) - Incremental Sales. - Engagement Score eMediaLink & The 3.6 KPis (specify success matrix) - Social Interactions Guild PR - Traffic Sources - Cost Per Lead - Conversion Metrics - Funnel Visualization - SEO Keyword Ranking SOCIAL MEDIA CAMPAIGN ACTIVATION emedialinkme.net
  23. 23. technology-driven ideas that spark change COMMUNITY MANAGER CONTENT STRATEGY Community Manager for eMart should act as the Brand Ambassador and will be the main point of contact for Social Media and PR related informations. Strategy for Community Manager will be the following: 1. Positioning eMart as the eMart as the web portal providing property land owners, developers, brokers, buyers and sellers a one-stop place for solution and information about real estate in the UAE. Bringing You Together Conveniently Under One Roof. 2. Create a campaign focusing on each targeting audience for Developers, Owners, Sellers, Brokers and Buyers emedialinkme.net
  24. 24. technology-driven ideas that spark changeBRAND POSITIONINGTactical Ad Campaign For Buyers .(Adaptation of remaining target audience will be done once the concept is approved by client.) emedialinkme.net
  25. 25. technology-driven ideas that spark change SEO CAMPAIGNS Create an SEO Campaign the focuses on the below listed campaign variables. Make sure that all social media and PR campaign articles are SEO enabled: Traffic – visits, page visits, keyword traffic Links – Domain- and backlink-based Rank – Position for volume based and long-tail terms and branded vs. non-branded On-page – title tags, H1 tags, alt attributes, anchor text Social – Signals, Likes, +1’s Content – keyword density, copy, headlines, text to content ratios and so forth emedialinkme.net
  26. 26. technology-driven ideas that spark change Social media is everywhere. It certainly creates challenges, but it alsoSOCIAL MEDIA creates a great deal of opportunity for businesses that devote the time to creating social media plans and following them through. Total Reach • Facebook claims to have over 500 million active users • Twitter has over 75 million accounts, • LinkedIn near 80 million members Establishing Expertise Blatant advertising doesn’t work in many social media platforms – especially not from pitches instead of discussions when new – but by posing questions, publishing useful content, and answering others’ questions, you can develop a following and build up an expertise status. Niche Markets Reach people in a space where they’re already comfortable and spending their time. By choosing the right platforms and groups, you can invest your time in developing relationships with exactly the right markets. Loved by Search Engines If all of the above weren’t enough, the search engines love many social media platforms. By building an effective presence on facebook, LinkedIn, or twitter, you can use these profiles to help optimize your main Web site. emedialinkme.net
  27. 27. TUTORIAL VIDEOStechnology-driven ideas that spark change Create a "How To" videos that increase awareness about the eMart website. Produce 1 video per month that can be an extra help for the web visitors to navigate and explain the features and beauty on the portal. Create an arabic version of the video as well. emedialinkme.net
  28. 28. technology-driven ideas that spark change ONLINE ADS emedialinkme.net
  29. 29. technology-driven ideas that spark change DESCRIPTION: UAEs favorite online classifieds and community web portal MILEAGE 69 million page views, 5.7 million visits, 500,000+ registered users TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  30. 30. technology-driven ideas that spark change DESCRIPTION: Yahoos official arm in MENA region. MILEAGE: 137.5 million page views TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  31. 31. technology-driven ideas that spark change DESCRIPTION: Leading property portal in MENA region. MILEAGE: 6.8 million page views TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  32. 32. technology-driven ideas that spark change DESCRIPTION: Leading business website for news and info from the ME MILEAGE: 2.2 million readers TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  33. 33. technology-driven ideas that spark change DESCRIPTION: Leading ME technology news portal including Multimedia news and Product reviews MILEAGE: 600,000 page views TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  34. 34. technology-driven ideas that spark change DESCRIPTION: Leading source for ME business news and financial intelligence MILEAGE: 750,000 unique visitors/month TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  35. 35. technology-driven ideas that spark change DESCRIPTION: A social networking website for people in professional occupations. MILEAGE: 200 million acquired users in more than 200 countries and territories. TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  36. 36. technology-driven ideas that spark change Gulfnews.com/business/property DESCRIPTION: The busiest marketplace in the Gulf MILEAGE: 750,000 registered users TIMELINE: 1 month SPECIFICATIONS: Faces: 2 Reference: Leaderboard/Banner Size: TBC Type: online ads KEY FACTS: Size: 3 Reach: 5 Frequency: 5 Exposition time: 5 emedialinkme.net
  37. 37. technology-driven ideas that spark change MARKETING radio commercials COMMUNICATIONS newspaper ads ACTIVATION tvc’s outdoor media emailers magazine ads emedialinkme.net
  38. 38. technology-driven ideas that spark change radio commercials emedialinkme.net
  39. 39. technology-driven ideas that spark change RADIO COMMERCIALSDESCRIPTION: DESCRIPTION: DESCRIPTION: DESCRIPTION:ARNs leading radio station serving UAEs no.1 Bollywood radio station A cutting edge talk radio station that No.1 English radio station in Dubaian audience of expats Arabs living in brings together an electric mix ofthe UAE informed individuals to discuss business, news and current affairsMILEAGE: MILEAGE: MILEAGE: MILEAGE:UAE UAE UAE UAETIMELINE: 7 months TIMELINE: 7 months TIMELINE: 7 months TIMELINE: 7 monthsSPECIFICATIONS: SPECIFICATIONS: SPECIFICATIONS: SPECIFICATIONS:Faces: 14 spots at 7 months Faces: 14 spots at 7 months Faces: 14 spots at 7 months Faces: 14 spots at 7 monthsReference: Prime time (1x Reference: Prime time (1x Reference: Prime time (1x Reference: Prime time (1xmorning/1x evening) morning/1x evening) morning/1x evening) morning/1x evening)Size: 30 seconder Size: 30 seconder Size: 30 seconder Size: 30 seconderType: Radio ad Type: Radio ad Type: Radio ad Type: Radio adKEY FACTS: KEY FACTS: KEY FACTS: KEY FACTS:Size: Size: 2 Size: Size:Reach: Reach: 5 Reach: Reach:Frequency: Frequency: 2 Frequency: Frequency:Exposition time: Exposition time: 3: Exposition time: Exposition time: emedialinkme.net
  40. 40. technology-driven ideas that spark change newspaper ads emedialinkme.net
  41. 41. technology-driven ideas that spark change DESCRIPTION: Most read newspaper in the country with 48% share MILEAGE: 117,036 copies/day TIMELINE: 7 months SPECIFICATIONS: Faces: 7 Reference: Newspaper Size: Half Page Type: Print Ad KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  42. 42. technology-driven ideas that spark change DESCRIPTION: Arabic language daily newspaper in UAE and other gulf countries MILEAGE: 109,640 copies/day TIMELINE: 7 months SPECIFICATIONS: Faces: 7 Reference: Newspaper Size: Half Page Type: Print Ad KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  43. 43. technology-driven ideas that spark change outdoor media emedialinkme.net
  44. 44. technology-driven ideas that spark change Bridge Banner DESCRIPTION: Located on Sheikh Zayed Road very close to Time Square. It can be seen by all traffic coming from Dubai toward Jebel Ali and Abu Dhabi and vice versa. MILEAGE: Traffic flow of 350,000 cars per day TIMELINE: 1 month SPECIFICATIONS: Faces: 1 Reference: Backlit Banner Size: 45.35M X 2.44M Type: Outdoor Media KEY FACTS: Size: 5 Reach: 5 Frequency: 5 Exposition time: 5 emedialinkme.net
  45. 45. technology-driven ideas that spark change Airport Arrival Branding DESCRIPTION: Captivate arriving passengers with these tremendous displays. Maximise your reach and attract the eye of passengers as they arrive in the concourse. Welcome your audience to Dubai and indicate the entrance of the transit areas. MILEAGE: DXB Concourse A Arrivals Transit TIMELINE: 1 month SPECIFICATIONS: Faces: 14 Reference: Lb Free Standing Xtra Supply, Lb Wall Mounted GMI, Light Box (WMPTS) Size: 21.46 m x 61.36 m (94.70 sqm) Type: Outdoor Media KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  46. 46. technology-driven ideas that spark change Dubai Metro Branding DESCRIPTION: The total number of passengers using the Dubai Metro in 2012 amounted to 109.491 million, the Road and Transport Authority (RTA) announced. Compared to the previous year, this means an increase of nearly 20 per cent MILEAGE: 109.491 million TIMELINE: 1 month SPECIFICATIONS: Faces: 60/4 weeks Reference: Station Illuminated/ 6 sheets static panel Size: 1.2(w)x1.8(h) Type: Outdoor Media KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  47. 47. technology-driven ideas that spark change Billboard / Hoarding – DWTC Sheikh Zayed Road DESCRIPTION: Effectively reach all traffic of Dubai World Trade Center Exhibition goers as they enter and exit the DWTC vicinity. Proudly display vibrant creative artwork on a large format. MILEAGE: 500,000 TIMELINE: 1 month SPECIFICATIONS: Faces: 1 Reference: Outdoor media Dubai/ GIANT billboard/ scaffold available on Sheikh Zayed Rd Size: 32 mtrs x 10 mtrs Type: Outdoor Media KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  48. 48. technology-driven ideas that spark change Billboard / Hoarding – Dubai Internet City, Sheikh Zayed Road DESCRIPTION: Effectively reach all traffic of Sheikh Zayed Road to and from Abu Dhabi and Dubai. Proudly display vibrant creative artwork on a large format. MILEAGE: 500,000 TIMELINE: 1 month SPECIFICATIONS: Faces: 1 Reference: Outdoor media Dubai/ GIANT billboard/ scaffold available on Sheikh Zayed Rd Size: 32 mtrs x 10 mtrs Type: Outdoor Media KEY FACTS: Size: Reach: Frequency: Exposition time: emedialinkme.net
  49. 49. technology-driven ideas that spark change Emailers emedialinkme.net

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