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Social media and healthcare fall 2013


Lecture for pharmacy year one students in the pharmacy informatics course, fall 2013

Lecture for pharmacy year one students in the pharmacy informatics course, fall 2013

Published in Education , Business
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  • 1. Social media and healthcare Natalia Shcherbakova,B.S.Pharm, M.S.Pharm, Ph.D. Assistant Professor, Department of Pharmaceutical & Administrative Sciences September 9, 2013 Western New England University College of Pharmacy, Springfield, MA
  • 2. Learning Objectives  Characterize main features of web 2.0 as compared to static web  Describe the current trends of social media use among healthcare professionals and patients  Apply the knowledge about social media platforms to personal education and professional development
  • 3. Roadmap  Web 2.0  Social Media & Patients  Social Media and Healthcare Professionals  Toolbox: wikis, blogs, Twitter, Apps, MO OCs  How to get involved Image available at:
  • 4.  Social media- web-based and mobile technologies used to turn communication into interactive dialogue1  Web 2.0 can broadly be defined as “social programming for everyone “ whereby the interaction between user and internet transformed from ‘read-only’ to ‘read-writeparticipate’ form.2 1Available at : F, Mayer MA, Torrent J. Opportunities and challenges of Web 2.0 within the health care systems: an empirical exploration. Inform Health Soc Care. 2009 Sep;34(3):117-26. Image available at : 2Lupianez-Villanueva
  • 5. Patients ePatients  Passive Role  Active (engaged) role  Information given to  They seek out information them  Top down healthcare delivery  Paternalistic Medicine  Participatory medicine (internet)  Partner in healthcare Adapted from Poikonen J. “Social Media & Health 2.0,” October 2011 Image available at:
  • 6. E-patients Empowered Enabled Engaged Electronic Equal Adapted from Mesko B “Social Media in Medicine: Introduction”, Available at :
  • 7. Medical Apps  Clinician Tools  Help increase access to clinical information at the point-of-care  Communication  Sharing of data  Workflow  Increase  Patient Engagement  Education  Data collection and feedback  Students and Practitioners  Students: educational and productivity clinical apps  Integration into  Practitioners: clinical EHR calculators and drug  Education Slide courtesy of Timothy Aungst: “Evaluating mobile medical information applications for utilization by pharmacy students” Available at
  • 8. Pharmacy Apps  ~814 apps appear in a search with a keyword “pharmacy”  IMedicalApps (http://www.imedicalapp reviews and evaluates the apps for healthcare professionals and patients
  • 9. Wikis  Social writing applications  Collaborative knowledge base  Research coordination  Brainstorming Image available at:
  • 10. Mayo clinic Center for Social Media
  • 11. MOOC?
  • 12. Massive Open Online Courses (MOOCs)  EdX , 8 courses (2012) -> 67 courses (2013)  Coursera , over 100 courses (2012) -> over 400 courses (2013)  Udacity, 18 courses (2012) -> 25 courses (2013)  Stanford Online, 5 courses  Anything useful for pharmacy students? 54+ relevant courses on Coursera! 7+ relevant courses on EdX! Suggestions Fundamentals of Clinical Trials (on EdX) SciWrite (on Stanford Online)
  • 13. How to Get Involved  Twitter thought-leaders to consider following: Physicians: @kevinmd, @FarrisTimimi, @hjluks Pharmacists: @kevinclauson, @poikonen,@DrJeffCain @TDAungst  Tweet Chats to consider lurking in: Healthcare Social Media : #hcsm every Sunday @9 pm EST Medical Education: #meded every Thursday @9 pm EST