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Nurturing the Big Conversation Digitally using Culture Segments
Morris Hargreaves McIntyre
In this session Ginny will start by look at some recent trends in social media engagement followed by a brief introduction (or re-familiarisation) with the Culture Segments system.
She'll then explore data collected through a range of different studies that helps us to understand how the different Culture Segments engage with social media - what kind of interactions they seek and what this means for arts organisations and cultural venues. Using real examples, you’ll discover how social media messaging can be practically differentiated and optimised through applying Culture Segments, ultimately helping us to achieve a deeper relationship and bigger, more relevant conversation with our audiences.
The session is aimed at anyone who is interested in how segmenting audience can help refine messages and will be particularly relevant to those working in marketing. By the end of the session attendees will have an understanding of how Culture Segments can be applied when developing messages for and engaging with audiences online.