CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 3
ContentsAbout this book...........................................................................................3Our bel...
OURBELIEFS&CULTUREOURBELIEFS&CULTURE5WE ARE CREATIVE NATIONWe design, create and implement powerfulways to inform, communi...
STRATEGY & DEVELOPMENTCreative Nation Round TableA vehicle to enable you to gain practical access to our network oftalent ...
PLANYOURJOURNEYPLANYOURJOURNEYTrip Advisor We are not restricted to one way of working,a house styleor a fixed, in-house r...
11CONTENTCREATION1Creative Nation Round TableYou tell us what you want toinvest the time in, we hand pickthe best industry...
13STRATEGY&DEVELOPMENTFilm & T.V.We produce commercial, sponsorship and broadcastcontent including titles and idents, 3D d...
OURWORKWeb & DigitalWe design onlineenvironmentsincluding webdesign, graphicsand copywriting5EventsWe create bespoke event...
OURWORKBranding DevelopmentWe develop brandidentities across online, printand broadcast media7PhotographyWe create photogr...
Well TravelledResourceWe work acrossthe globe andhave a well-connectednetwork with atruly globalreach.Secret service, Shhh...
www.creative-nation.co.ukE hello@creative-nation.co.ukT 0207 501 8591Acknowledgements:The Authors would like to thank; Kof...
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The Guide to Creative Nation

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This Guide provides and introduction to Creative Nation and what we do.

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The Guide to Creative Nation

  1. 1. CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 3
  2. 2. ContentsAbout this book...........................................................................................3Our beliefs and culture..............................................................................4What we do.................................................................................................6Plan your journey.........................................................................................8Our work: Strategy & development.................................................10Film and T.V.........................................................................12Web and Digital................................................................14Events.................................................................................15Branding Development...................................................16Photography......................................................................17Secret Service and Creative Nation Networker......................................18Our destinations...........................................................................................19Getting home..............................................................................................20This first edition published March 2013The publishers and authors have done their best to ensure the accuracy and currency of allthe information provided. However, they can accept no responsibility for any loss of businessto their competitors as a result of the information or advice contained in the guide.3About this bookThis guide is designed to givea quick overview of CreativeNation and our services.ABOUTTHISBOOKCN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 5
  3. 3. OURBELIEFS&CULTUREOURBELIEFS&CULTURE5WE ARE CREATIVE NATIONWe design, create and implement powerfulways to inform, communicate and grow.As a creative production agency, we spanthe entire creative process from strategyto content delivery.Our clients trust us because we alwaysdeliver transparent project management alongsidedynamic and engaging content.CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 7
  4. 4. STRATEGY & DEVELOPMENTCreative Nation Round TableA vehicle to enable you to gain practical access to our network oftalent and their cumulative knowledge and skills on a one-off, regularand/or project specific basis.Storyboarding & Mood BoardsWe visually interpret ideas and both communicate them and facilitatetheir development.Presentation & Pitch materialsWe enable you to present your work, achievements and ideas creativelyfor a variety of uses.CONTENT CREATIONFilm and T.V.We produce commercial, sponsorship and broadcast content.Branding DevelopmentWe develop brand identities across online, print and broadcast media.Web and DigitalWe design online environments.EventsWe create brand immersion events.PhotographyWe create photography for commercial, corporate and promotional use.Creative Nation Secret ServiceWe can work under cover.WHAT WE DOCREATIVE NATION SPANS THE ENTIRE CREATIVEPROCESS FROM STRATEGY TO CONTENT DELIVERY.WE USE YOUR EXISTING MATERIALS, OR CREATEBESPOKE ASSETS TO ADD VALUE TO YOUR WORKTHROUGH SEAMLESSLY INTEGRATED PRODUCTION.WE PRODUCE CONTENT ON MULTIPLE PLATFORMSINCLUDING BROADCAST, DIGITAL, PRINT AND EVENTS.7WHATWEDOWHATWEDO©KofiAllenCN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 9
  5. 5. PLANYOURJOURNEYPLANYOURJOURNEYTrip Advisor We are not restricted to one way of working,a house styleor a fixed, in-house resource. We take the time to get to know youand what you want to achieve through investing in strategic andcreative exploration up front. Once we are agreed on the best route,we hand pick the best team for you from within our extensive networkof professional production and technical talent.9CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 11
  6. 6. 11CONTENTCREATION1Creative Nation Round TableYou tell us what you want toinvest the time in, we hand pickthe best industry experts,thinkers and/or technicians forthe job and facilitate.Presentation & Pitch materialsWe enable you to present your workand achievements creatively, for avariety of uses from internalmeetings to conferences andawards submissions.We help you toproduce concepts, identities andtest commercials for your pitches.Storyboarding & Mood BoardsWe visually interpret ideas andboth communicate them andfacilitate their development.23OURWORKStoryboards for Nokiacore consumer film.Client Truth ConsultingVideo presentation of campaignassets and activities for submissionto Cannes Lions AwardsClient Aegis MediaCN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 13
  7. 7. 13STRATEGY&DEVELOPMENTFilm & T.V.We produce commercial, sponsorship and broadcastcontent including titles and idents, 3D design,VFX andsound design.Insight film Film to represent the results of core consumer researchconducted in 7 countries, used throughout all partner agenciesglobally. End to end production. Client: Truth Consulting/Nokiahttps://vimeo.com/55271354Sponsorship A series of idents for the DrewGoddard/Joss Whedon film, Cabin in the Woods.Client Bskyb/Syfy https://vimeo.com/39635997Internal Commsvideo For use acrossall British Gas callcentres.To supportstaff in helpingcustomersunderstand gasappliance servicing.Client British Gashttps://vimeo.com/29834107CommercialRe-versioning forContinental Tyresin Eastern Europe.Client DiscoveryCommunicationshttps://vimeo.com/60164235OURWORK4CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 15
  8. 8. OURWORKWeb & DigitalWe design onlineenvironmentsincluding webdesign, graphicsand copywriting5EventsWe create bespoke events andspecialise in those targeted atexperiential brand immersion.Wealso create content for events.6Web video A series of films to show-case the groundbreaking work beingdone at the Gatorade Sports ScienceInstitute with Team GB Cycling athletesin the run up to the Olympics.Client Gatorade/Pepsi Co.https://vimeo.com/52470619Website Creative Direction We providedcreative direction and design assets forthe website as well as skinning the realworld technology.Client Intelligent Healthhttps://vimeo.com/55028597CONTENTCREATIONBrand Immersion events Fullevent production including designand facilitation of VIP filmworkshops, branding of event printassets and corporate hospitalityarrangements.Client Discovery Communicationshttps://vimeo.com/30143779Conference Opening Films Opening film forAegis Media CEO Jerry Buhlmann at theannual Aegis senior managementconference. Shown at HD on a 56ft widescreen at the prestigious Boston MIT.We havecreated the opening film for the last 3 years.Client Aegis MediaFull event production A brandimmersion event for Fox and 300agency guests in central Londonfor 2 consecutive years.Client Fox One Stop Mediahttps://vimeo.com/3014321715CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 17
  9. 9. OURWORKBranding DevelopmentWe develop brandidentities across online, printand broadcast media7PhotographyWe create photography for commercial, corporate andpromotional use.8Brand development We reviewed, repositionedand rebranded this London based care charity.We facilitated workshops with stakeholders andgenerated all print, online and real world assets.Client PLUS (Providence & Linc United Services)https://vimeo.com/60153349Brand development Brand creationand development over a 2 year period.Facilitation of focus groups andworkshops, online and real world assetsand exploratory film.Client Intelligent Healthhttps://vimeo.com/55028597Internal Comms We created a visuallanguage for Aegis’ internalcommunications process which is usedglobally in all staff handbooks (print andonline ) and other support resources.Client Aegis Media PlcInternal Comms We created postersand directional signage tocommunicate a new uniform recyclingscheme to staff at McDonalds.Client Worn AgainCONTENTCREATIONCommercial Photography A series ofcommissioned artwork photographyby Kofi Allen Client GuinnessWeb ready photographyWorking with the Next teamto create photography fortheir new retail careers site.The shoot was acrossmultiple locations fromretail stores to Nextheadquarters.We used amixture of models andactual Next staff to createa portfolio of picturesrepresenting a ‘day in thelife’ at Next.Client Next17CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 19
  10. 10. Well TravelledResourceWe work acrossthe globe andhave a well-connectednetwork with atruly globalreach.Secret service, Shhh! We work asan ‘external department’ for manyof our clients.Therefore, we areoften white labelled and stay underthe radar. Sometimes we work withthem in their offices, sometimes wework remotely, whatever suits them.Client What client?SECRET SERVICECreative NetworkLeveraging our networkCreative Nation NetworkerWe also help people within ournetwork produce jobs that maybe too large for them toundertake on their own.You can also ‘whitelabel’ our services.OURDESTINATIONSOURDESTINATIONS19CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 21
  11. 11. www.creative-nation.co.ukE hello@creative-nation.co.ukT 0207 501 8591Acknowledgements:The Authors would like to thank; Kofi Allen for his beautifulphotography, Jon and Jane Daniel for their help producing thisbook (and their Sunday lunches!), our clients for supporting us,our network of talent for being so inspirational and last but notleast, our office cats for keeping a watchful eye on us all.Company info:Creative Nation LtdRegistered Address: First Floor,93-95 Borough High Street, London. SE1 1NL .Company Registered in England & Wales No: 6773619.VAT Registration No: 946 2536 07.© Creative Nation Ltd 2013CN THE GUIDE FINAL-all spreads_Layout 1 25/04/2013 10:55 Page 23
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