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  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Intro by Gary
  • Jai
  • Jai With millions of websites out there on the internet, you want to give your visitor something different than a pretty pictures and heavy copy.  People are ADD on the internet, they want information fast and concise and video is a way to capture their attention.  A video about who you are, what you offer, and why they should care will differentiate you from your competitors.  If the customer leaves without making a sale, they will most likely remember you when they do decide to make that purchase.  The longer a person is on your website, the better the conversion rate for visitors turning into customers.
  • Jai How great would it be for every potential customer who comes to your website and views a video about Who you are, What you offer, and Why they should consider what you have to offer.  Unlike TV commercials, the airtime on the internet is free.
  • Jai How great would it be for every potential customer who comes to your website and views a video about Who you are, What you offer, and Why they should consider what you have to offer.  Unlike TV commercials, the airtime on the internet is free.
  • Social Media by Gary
  • Gary
  • Gary
  • Gary Happy billionaire Mark Zuckerberg
  • Page Category: Be sure that you are absolutely happy with the category you've chosen. You're not alone if you think that the category choices for Facebook Pages are awful. Once you make a decision on a category, you can never go back! Page Name: The name that you give to your Facebook Page appears at the top of the page, and before every single post you make on the page, or in reply to a comment. Once you set this name, it is set in stone and can never be edited; not even if you contact Facebook directly and beg/complain/demand them to do it! Customize: Picture (go loooong) Describe your Facebook Page in the Note Box (plus links)
  • Gary
  • Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships
  • Gary
  • Gary
  • Jai Up!
  • Gary
  • Transcript

    • 1.  
    • 2. Door to Door Storage, Inc. Presented by Creative Media Alliance
    • 3. About CMA
      • Creative Media Alliance is an interactive marketing agency specializing in leading edge, client driven, marketing and communication initiatives, covering branding, print, web, social media, email, video and interactive.
      • Presenting today are Ryan Fansler, Gary Hurley and Jai Suh
    • 4. About CMA
      • Founded in 2001
      • Full Service Marketing Firm grounded in creative, production and execution
      • Exceed client expectations
      • Offering of wide variety of services equals brand continuity
    • 5. Creative Brief
    • 6. Define Project Goals
      • Establish brand personality
      • Engage customers through that defined personality/profile
      • Develop a social media platform using video as a branding tool, tying web social media, print and broadcast
      • Execute programs, measure success
    • 7. Develop Brand Personality
      • Develop a campaign that gives the consumer something to identify with
      • Personality attributes of value, convenience and experience
      • Combine the identification-centric approach with “brand stories”
      • Connect consumers to the product through shared experience
    • 8. Define Your Target Audience
      • Gender
      • Age
      • Location
      • Income
      • Needs
      • Motivation
    • 9. Implement Campaigns
      • Multi-Channel Campaigns
      • Spread Budget
      • Right Tools
      • Stay on Point
      • Maximize Momentum
      • Repeat!
    • 10. Monitor & Measure
      • Define Metrics
      • Choose Tools
      • Set Alerts
      • Monitor Reports
    • 11. Using Video as a Branding and Marketing Tool
    • 12. Video as a Conversion Strategy
      • Offering – Give your online prospective customer more than just text and pictures.
      • Engagement – People want information fast and concise. This is your chance to capture their attention.
      • Differentiator – Video will allow your company, product or services to stand out among your competitors.
      • Memorable – People will remember a good story than a slick sales pitch.
      • Time on Site – The longer a person stays on your website, the more like he/she will turn into a customer.
    • 13. Online Video Best Practices
      • Storytelling – The most important part of any video is good storytelling. Everyone loves a good story.
      • Show Them, Don't Tell Them – Use music, narration, and good visuals to keep their attention.
      • Educate – If you can teach something useful or informative to your customer, they will start to trust you.
      • Keep it Short – A good length for website videos is usually 1 to 2 minutes. Case study videos can be up to 5 to 6 minutes.
    • 14. Online Video Best Practices
      • Video Syndication – Post it on YouTube and other high traffic video platforms like Yahoo Video
      • Website – Place videos prominently on the home page. We want them to engage with this offering
      • Measure – Watch the view count grow. You'll be surprised at how many times it's been viewed
    • 15. Video Examples Minor & James Medical – Click to launch example Swedish Medical Center - Click to launch example Wings Airways – Click to launch example Neighborhood Grills - Click to launch example Regence - Click to launch example
    • 16. Blogs Facebook Twitter eMail Marketing
    • 17. Blogs 101
      • Blogs began in late 90s
      • Today there are over 130 million blogs
      • Everybody has a voice
      • Blogs are very, very search-friendly
      • Simple to maintain
    • 18. Blogs Best Practices
      • Nearly all B2C should create a blog
      • Collocate on your website for search
      • Use an open-source framework like Wordpress
      • Customize to match your site
      • Wordpress can power an entire site
      • Start posting!
      • Use categories
      • Engage your audience
      • Be consistent
      • Tie to your main website via RSS
      • Monitor!!!
    • 19. Facebook 101
      • Facebook, born 2004
      • Over 500 million users
      • 50% log-in every day
      • Most used social network worldwide (after email)
      • Extremely mobile-friendly
      • Pages are very search-friendly
      • Great demographic insights
    • 20. Facebook Best Practices
      • Nearly all B2C should create a Facebook page
      • Pages are hard-linked to profiles
      • Choose your Page category carefully
      • Choose your Page name very carefully
      • Customize, customize, customize
      • Tabs and the default tab
      • Start posting and liking!
      • Engage your audience
      • Be consistent
      • Connect your Page to your site
      • Monitor!!!
    • 21. Twitter 101
      • Twitter, born 2006
      • “ Texting of the Internet”
      • Over 200 million users
      • 50 million tweets per day
      • Extremely mobile-friendly
      • Tweets are very search-friendly
      • Great demographic insights
    • 22. Twitter Best Practices
      • If you have Facebook, you need Twitter
      • Option to auto-link to FB
      • Dashboards like HootSuite and TweetDeck simplify multi-platforms
      • Choose your Twitter name carefully
      • Customize with graphics
      • Start tweeting and following!
      • Engage your audience
      • Be consistent
      • Connect Twitter to your site
      • Monitor!!! (TweetReach)
    • 23. eMail 101
      • eMail, born 1982
      • Grand-daddy of “social media”
      • Over 250 billion emails/day
      • 80% spam
      • Average B2C open rates 10-20%
      • Average B2C click rates 3-5%
      • Thursday peak open/click rate
      • Tried and true, not tired and blue!
    • 24. eMail Best Practices
      • B2C email love affair cooler but still strong!
      • Stay consistent, don’t fall off the email track
      • Engage the largest audience of all social channels
      • Cross-pollinate with Facebook and Twitter
      • Abandonment rates for new social channels are high and email is fallback
      • Hone your message
      • Design for 600-700px width
      • Call-to-action in top 300px
      • Engaging subject line
      • Segment lists by action with A/B testing
      • Monitor!!!
    • 25. Social Media Examples
      • Continuity across all social media channels
      • Keep messaging and tone consistent
      Case Study #1 – Hotel Modera Launch case study Case Study #2 – Pacific Market Center Launch case study
    • 26. Questions & Answers