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Marathon brandguide 10 march

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created by jasmeet.warraich@gmail.com

created by jasmeet.warraich@gmail.com

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    • 1. BRAND GUIDE Jasmeet Singh Warraichjasmeet.warraich@gmail.com
    • 2. PART 1Brand Synopsis
    • 3. Financial Details
    • 4. Sector - Private SectorNo of Employees – xxxTurnover in Crs – xx
    • 5. Key Management Personnel
    • 6. Personnel Designation Qualification Joining yearMr. Ramniklal Shah Chairman B.Sc, B.Ed, M.Ed 1969Mr. Chetan Shah Vice Chairman B.Tech, M.S. (USA) xxxxMr. Mayur Shah Managing Director B.E. M.S. (USA) xxxx
    • 7. History
    • 8. 1969
    • 9. A century old legacy to be Ahead of TimeThough the group was founded in 1969 by Ramniklal Shah, an educationist, theseed of redefining values was sown by his father the late Zaveribhai Shah.
    • 10. Founded on principles of Trust and TransparencyWalking on the footsteps of the father, Ramniklal Shahtoo redefined values when he founded Marathon Groupin 1969. A teacher by profession, Ramniklal Shah wouldstick to his principles of truth and fairness.He laid foundations of Marathon Group on Transparencyand Trust. Innovation, for him, has always been thekeystone of Marathon Group ever since its inception.
    • 11. 1997
    • 12. has become habitualAt Marathon Group innovations do not happen by accident, theyhave mastered the skill of innovations to the extent that it hasbecome a habit.The Marathon Group is credited with developing the first buildingto have a helipad on its top (Marathon Heights, Worli, 1997).
    • 13. 2011
    • 14. Marathon Realty, a trusted real estate development group ofMumbai building faith in the hearts of people through quality andinnovative offerings.The group has built many benchmarking projects; some are awardedfor best planning, construction and technology.
    • 15. Completed over 70 projects in India The Group’s ongoing projects are spread over 28 lakh sq. ft. in Mumbai.
    • 16. Retail High-Rise Residences Marathon caters to the Townships lifestyles of all classes and massesCorporate & IT Parks
    • 17. Vision & Mission
    • 18. VISION Aim for 6.5 times in revenue & 5 times in area construction Enter top 5 in customer satisfaction in Mumbai Metropolitan Region(MMR) Be the most trusted developer in MMR Achieve best-in-class design Gain position in top 5 employee engagement in MMR MISSIONTo be on a path of constant innovation, of setting new benchmarks in the Indian Real Estate Industry
    • 19. Philosophy
    • 20. IDEAL LOCATIONChoice of good location that appreciates and brings growth in yearsto comeIDEAL MASTER PLANNINGEfficient master planning helps utilise area effectively increasingutility, while reducing wastage to minimumLATEST CONSTRUCTION TECHNOLOGYLeak & earthquake resistant structures built from latest maventechnology IDEAL PRODUCT DESIGN Proper emphasis on a viable product mix that encapsulates all the benefits at one go IDEAL MARKETING SUPPORT Clear focus on pre-sales, sales and after sales support to facilitate decision making IDEAL MAINTENANCE SUPPORT Equal importance to premises maintenance with special yellow brigade to take off the worries of regular and timely maintenance
    • 21. ADVANTAGETECHNOLOGY
    • 22. MIVAN Aluminum shutteringThe technology introduced for the first time in India by Marathon Group as adeveloper such as Aluminum Shuttering that ensures Leak-proof, Earthquakeresistant structures along with speedy construction and quality delivery, whichhas been implemented in Marathon NextGen Era, Lower Parel in 2002,
    • 23. PERI technologyPERI Table technology ensuring structural uniformity in high rise buildings havebecome benchmark in the construction Industry. This technology has beenimplemented in Marathon Futurex, Lower Parel in 2009
    • 24. Fibre Reinforced Stucco PaintsTo make the exterior more durable the Marathon Group has been using FibreReinforced Stucco paint, which is flexible as it expands to heat and contractsduring cold conditions without cracking.
    • 25. BENCHMARK
    • 26. 1922 Marathon Groups patriarch – the late Zaverbhai Ramji Shah- planned and executed 550 acres of land in Mulund in association with German Architects - Carter & Crown. He introduced the concept of town planning in his project and well defined town planning of Mulund inspired Chandigarh to follow suit.1972Marathon built Marathon Poonam, one of the first 7 storeybuildings in Mulund with a lift. Till then lift as an essentialutility in buildings was not common in eastern suburbs ofMumbai.
    • 27. 1990 Marathon Group constructed Marathon Antariksh, Mulunds first high-rise building.1997Marathon Heights, the first highrise building in India to beequipped with a helipad on the top was awarded The BestResidential Project of the Year – 1999 by AccommodationTimes (A Times of India publication).
    • 28. 1999 Marathon Heritage, Vikhroli, was chosen by Canara Bank over 37 other competing projects, to house its employees.2004Marathon Group constructed Marathon NextGen Era,one of Indias tallest residential towers.
    • 29. AWARDS
    • 30. Marathon Heights, the first residential tower in India with ahelipad, was awarded The Best Residential Project of the Year- 1999 by Accommodation Times. Marathon NextGen Innova won the award for the ‘The Best Commercial Project of the Year 2006-07’ by Accommodation Times. The Marathon has been nominated for international LEED Gold certification for its Futurex project (One of the tallest commercial tower in India) at Lower Parel because of its Green Initiative
    • 31. CSR ACTIVITIES
    • 32. 1969 Marathon built Dr. Radhakrishna Nagar Teachers Housing Society in Mulund on a no-profit basis.1970The Group volunteered to construct V. P. M.Kannada School in Mulund East.
    • 33. 1971 We partnered with Shri. Mahila Gruh Udyog (Lijjat) to offer flats to people with an income of less than Rs. 500/- p.m.1993Marathon volunteered and rebuilt 100 homes free ofcost to rehabilitate villagers affected by earthquakes inLatur, Bhujpur and Kutch.
    • 34. 2002 2004Renovated and beautified Mulund Beautified the Eastern ExpressRailway Station in Mumbai. Highway in Mumbai.
    • 35. 2005MARATHON MUIPMarathon MUIP (Mumbai UrbanInfrastructure Project) at Kanjurmargwas a SRP (Slum Rehabilitation Project)executed during the development ofJVLR (Jogeshwari - Vikroli Link Road) inorder to rehabilitate people who losttheir homes falling under the proposedproject of road development. Thisproject was completed in record timeand was awarded the Certificate in thepresence of Honourable Smt. SoniaGandhi, for offering economical homes.
    • 36. PART 2Brand DNA
    • 37. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 38. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 39. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 40. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values To give customers the best in terms of quality, service and deliver long term benefits.Brand IdentityBrand PerceptionBrand EngagementBrand Association
    • 41. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 42. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 43. MARATHON BRAND DNABrand PromiseBrand Strength  Over 8 decades of real estate experienceBrand Values  Techno-savvy company  Impressive Land Bank in MMR region at strategicBrand Identity locations keeping in mind the future prospects  Complete portfolio from affordable housing to ultraBrand Perception premiumBrand EngagementBrand Association
    • 44. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 45. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 46. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values  Integrity & Transparency  Creating Customer DelightBrand Identity  Create Happiness for Each Other  Continuous ImprovementBrand Perception  Respect resources & Create Exponential ValueBrand Engagement Respectful, Commitment and FairnessBrand Association
    • 47. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 48. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 49. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values  Credible DeveloperBrand Identity  Trustworthy  Techno-savvyBrand Perception  ReliableBrand EngagementBrand Association
    • 50. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 51. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 52. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values People perceive it as one of the most reliable &Brand Identity trustworthy developers.Brand PerceptionBrand EngagementBrand Association
    • 53. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 54. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 55. MARATHON BRAND DNABrand PromiseBrand Strength Rational Route: Technological-driven companyBrand Values setting higher standards of living.Brand IdentityBrand PerceptionBrand EngagementBrand Association
    • 56. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 57. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association
    • 58. MARATHON BRAND DNA Competitors Product Brand AttributesBrand Promise DLF Corporate & IT ParksBrand Strength Lokhandwala Godrej Properties Retail TownshipsBrand Values Kalpa-taru Real estate Rustomjee Ackruti CityBrand Identity MARATHON Nahar Group Reliable Value for moneyBrand Perception Comfort Trust Rise Residences Acme Group Ajmera RealtyBrand Engagement DB Realty Construction Intelligence / InnovationBrand Association
    • 59. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand AssociationBrand Association
    • 60. PART 3BRAND CHARACTERISTICS
    • 61. MARATHON BRAND DNABRAND POSITIONING USP Deploying latest technology TG Sec B, Sec A & A+ Statement Redefining real estate Redefining Infrastructure
    • 62. MARATHON BRAND DNABRAND PERSONA COLOUR Earthy brown colour – It signifies basic roots and down to earth philosophy. It is colour of brick, an element of earth that represents construction industry CHARACTER Leadership, pioneer in field of real estate LOGOMANDOTARY:Marathon unit has to be presented in all communications as per brand guidelines.
    • 63. PART 4PROJECTS
    • 64. PAST PROJECTS
    • 65. CURRENT PROJECTS
    • 66. Commercial
    • 67. Residential
    • 68. Affordable housing
    • 69. PART 5CURRENT COMMUNICATION
    • 70. Print ads
    • 71. Print ads
    • 72. E-mailers
    • 73. THANK YOU

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