How Major Brands Will Use Social Media Big Data in 2015 for Marketing

How to Dominate
Your Market
(And Everybody Else’s) CONFIDENTIAL
NOT FOR RELEASE
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The Ji-In Effect
In Korean, Ji-In (pronounced: gee-een) isn’t just
someone you consider a close iend, it’s someone
you consider a respected condant.
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The rst person you
spill your troubles to
and introduce your friends to
is your Ji-In.
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Wouldn’t It Be Nice
If Your Customers
And
Your Competitors’ Customers
Considered You Their Ji-In?
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1.
You’d Get Word of Mouth Sales
(better than ee advertising)
2.
You’d Hear Complaints First
(instead of the whole world hearing om a troll)
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3.
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Your Competitors’ Ads - Deaf Ears
(you’ve already got a Ji-In accountant/psychologist/mai...)

Basically,
You’d Dominate
The Market.
People Like Buying
From People ey Know.
That’s...
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The
Ji-In
Effect.
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知人

But Doesn’t
Building Relationships
Take Time?
What if I have to show protability in 2 quarters?
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all{
the
uit
If you want all “the fruit,”
while everybody else is vying
for the low hanging fruit*...
*high purchase intent trafc
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... You gotta take the time
to build a jet pack
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But
let’s get you
that low hanging fruit
rst.
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But
let’s get you
that low hanging fruit
rst.
(and in just one quarter)
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So, Just to Conrm,
We’re Putting Off Total
World (ok, Market) Domination
For a Short Term Win,
Right?
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O.K.
The lowest hanging fruit are the people
with “purchase intent” now.
ey just got their pay check.
eir rent and car payments aren’t due
for another 15 days.
eir spouse is on a work trip.
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Q: So how do you make contact?
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Q: So how do you make contact?
A: Meet them where they are.
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They are...
...In SNS (publicly) asking followers,
“has anyone tried the new...”
...In Google researching blogger reviews.
...At home or work asking their Ji-In.
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SNS Strategy
Let’s Say You’re Trying To
Take Marketshare om Apple...
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Action Items:
1.
Create a search lter in Twitter,
Facebook, Instagram, Pinterest... for
“hate ... iphone”
“loe ... iphone”
“want... iphone7”
“broke ... phone”
“has anybody tried the new ... iphone ...”
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2.
Use Big Data Analytics Software to
Singularize Individuals Across All Networks
You need an interSNS customer
identication system so
you can unify conersations you’ve had
with someone on dierent websites.
Basically, you don’t want them to say...
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An InterSNS CRM System
Will Give You a Complete Prole
of Your Potential Customer
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That Translates To Visibility.
You’ll Know Exactly Where
Anyone Is In Your Sales Funnel.
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Just As Valuable,
You’ll Get Whole
Marketing Insights
That Can Be Applied
To Future Products
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3.
Create a Graded Sales Funnel
By engaging with the market, you’ll be able to
migrate individuals and communities om one
grade to another:
F. Doesn’t know they need our product
D. Doesn’t qualify as a customer
C. ualies but has issue with our product
B. Likes our product but wants to compare
A. Assured our product is the right choice
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To Migrate Individuals
and Communities
From F to Grade A,
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You’ll Need That Unied ID System
To Precisely Chisel Down All Their
Barriers to Becoming a Customer.
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Search Strategy
What About The People Who
Just Google?
Frankly, they can have higher
purchase intent than people who
just want to talk about that Ferrari.
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Action Items:
0.
Don’t Get Into a Bidding War
For Prime Adwords Real Estate
Only Google wins.
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Bidding for positioning drives up the cost
of that space. e top spot for Alchohol ads
is about $17 USD per click.
e cost per click for
“plastic surgery beverly hills”
is $72 in Spring. While 1 in 100 clicks can
convert to a patient worth $7000 in prot,
the cost per conversion is $7200. But that’s
not what really happens. Trolls maliciously
click your ads and competitors hire Chinese
and Russian IP shiing CTR spammers ...
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... to automatically control trojan malware
infected computers around the world to
click on your adwords ads until your entire
budget is spent.
at brings your click to customer rate down
to 1 in a 1,000. Yes. You did the math correctly,
It will cost you $72,000 to get one customer.
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“Nobody’s dumb enough to
spend that much money on
acquiring one customer!”
you say?
You’re right.
What actually happens is that most companies
stop using adwords in a few days having gained
zero new customers. en, the guy who bid $72
is next in line to get eeced.
(You see why only Google wins?)
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1.
Build a Nascent Adwords Campaign
Nascent terms are terms that
cost near-nothing
because nobody (but you)
knows that these terms will drive
massive target customer trac.
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People Who
Want to Get
Plastic Surgery
People Who
Search:
“Plastic Surgery”
$14-72USD
Per Click
Payable to Google
11:40 am 11:47 am 11:50 am 11:55 am
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People Who
Want to Get
Plastic Surgery
People Who
Search:
$14-72USD
Per Click
Payable to Google
Breaking News:
Megan Fox Had $273,000 of
Forehead Plastic Surgery Done.
11:40 am 11:47 am 11:50 am 11:55 am
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People Who
Search:
“Megan Fox Forehead”
People Who
Want to Get
Plastic Surgery
$1-2 USD
Per Click
People Who
Search:
You get
the same $72 people
at a Buck.
Breaking News:
Megan Fox Had $273,000 of
Forehead Plastic Surgery Done.
11:40 am 11:47 am 11:50 am 11:55 am
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That
Is the GCo8Co8gle Bubble.

Our Nascent Adwords Strategy hits the
same people who could normally only be
targetted at high cost. But it also hits
people who are interested in your product
but did not search for you - a much larger
market segment.
So how do you nd these Nascent Keywords?
How do you react instantly before the
bidding war starts again? Yes. We can.
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But We’re Not Even At The Core
of The Watermelon Yet
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Potential Customers Aren’t the
Only People Who Will Find You
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When News Breaks, Reporters and
Powerful Bloggers Are Also In There.
They Will Find You and Interview You.
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But Wait!
“What if our product doesn’t lend itself to
internet search? What if our product is like
Coke or a fashion line that nobody Googles?”
Well, instead doing an SNS or Google semantic search,
do a visual search. So while nobody tweets that they’re
drinking Coke, they will post a photo doing just that.
A visual search algorithm can nd faces and logos within
photos. From here, start pushing them through your
graded sales funnel again: ingratiate; resolve issues; sell!
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If Your Product
Doesn’t Exactly
Fit Into This Strategy
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Don’t Worry.
We’re Happy to Make
You A New One.
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Ask At:
CreativeGuerrilla.co
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Where everybody is
Where you could be

2.
Run a Guerrilla PR Campaign at Bloggers
is is the only way to win the Google SEO game
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Google the most expensive
highest purchase intent keyword
you want.
To be on top of those organic results, you
have to persuade, cajole, bribe, and
threaten the people who are already
there before they’ll write about you.
at takes a ton of elbow grease and
a siler tongue. But that’s only 30% of
the formula. Yes. We have the other 70%.
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3.
Build Your Flytrap in Youtube
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3.
Bloggers are much more willing
to blog about a video than another
competing blog.
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3.
competing blog.
When You do land on Page 1, searchers
are 5x more likely to click a video.
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3.
competing blog.
When You do land on Page 1, searchers
are 5x more likely to click a video.
Seeing is believing so add hearing too
and customers will be another 7x
more likely to trust you and buy.
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3.
5x7=hellavalotmorelikelytobuy
than om something they had to read.
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They are...
RESOLVED.
RESOLVED.
...In SNS (publicly) asking followers,
“has anyone tried the new...”
...In Google researching blogger reviews.
...At home or work asking their Ji-In.
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Asking for
Product Recommendations
In Social Media and Searching Google
Is Preempted Like a Vaccine
If Your Future Customer Is Already
Familiar With You.
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In Fact,
Even Asking Their Friends and Family
For Recommendations Doesn’t Happen
When Your Future Customer Already
Trusts and Likes You.
(Now, the Google shark tank is irrelevant)
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(It’s easy to make the mistake of thinking
Search is not for consumer products like
drinks and fashion. Aer all, when’s the
last time you Googled “Cola” or “Jeans?”
But that’s because you’re already familiar
with the brands within those categories.
Hell, you’ll even Google “drinking water”
if you’re in Aica or South East Asia for
the rst time.
at’s the power of the Ji-In Eect. It makes
Advertising and Search irrelevant.)
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Wait.
Stop inking Like It’s Still 1989.
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Wait.
Stop inking Like It’s Still 1989.
It Doesn’t Take a Billion Dollars
To Brand Yourself Globally.
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Everybody Knows
Where Gangnam Is
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Everybody Where Gangnam Is
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No Knows
What Sound
a Fox Makes

It Is Now Possible to Become a Ji-In
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It Is Now Possible to Become a Ji-In,
Globally, Fast.
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“But won’t it take massive manpower
to handle the resulting ood of inquiries?”
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“But won’t it take massive manpower
to handle the resulting ood of inquiries?”
No.
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“What if we get a million more inquiries?
Is that even scalable?”
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“What if we get a million more inquiries?
Is that even scalable?”
Yes.
(and you won’t get a million inquiries. You’ll get millions
of hits but a small percentage will send your CSRs
a message)
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How?
80% of your public inquiries will be variations of
the same 5-10 questions. A decision algorithm can
recommend answers for any CSR to single click send.
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How?
Also, 90% of your replies can be public. So entire
communities of users and customers can read
your response. at prevents most from asking the same.
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How Do You Create the Ji-In Effect?
Accurate data about every individual
Precise individualized content delivery
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How Do You Create the Ji-In Effect?
Accurate data about every individual
Precise personalized content delivery
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It’s Not About Being Platform Agnostic
It’s Being Platform Unied.
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Here.
You know your daughter’s Facebook, Twitter,
and Instagram accounts. You know she’s
dating Caleb in Facebook, becoming too
chummy with her 25 year old teacher in
Twitter and partying with iends when she
was supposed to be studying with Sage
in Instagram.
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So you have a chat with her at home.
at’s platform unication.
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Q:
Is that even possible with a 10,000,000
Person Customer Base?
A:
go back several slides
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So accurate data about every individual
is about unifying all their proles across
major social media channels
putting all their relevant thoughts about
your brand on one single timeline.
i want an iPhone

just bought a Samsung
your skin looks great! What phone is that? (tba)

Precise delivery of messaging means
both sending private messages within
social media services or sites (SNS)
and it means migrating them to a
proprietary private platform where
higher precision messaging is possible.
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Why Rent (the relationship)
When You Can Own?
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The Beauty Here Is That Since
You Can Control Who Sees What
Message, The Troll Noise Ratio Drops.

Will They
Give Us
So Much
Data?
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Our Content Strategy
Will Persuade Them
To Become Ji-In...
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Let 's sort what we can do for you.
We start by pulling every single post relevant to
your brand. at includes all public posts in
every major social network about your competi-tors'
brands too. We even go so far as to pull
down posts that reveal opportunities for new
features and products.
If you look closely enough, or rather, step back
far enough to see the forest, you'll see brewing
sentiment that can be harnessed into a new
market that has never existed before.
We build your persuasion strategy based on
this data and your goals.
We create content that directly resolves the most
common reasons the public
A. Doesn't advocate your product
B. Hates your product
C. Bought your competitors product
D. Bought supplementary products (people
who own Samsung smartphones also carry iPods
and digital cameras while iPhone owners don't)
E. Is waiting for the next upgrade to buy
e content educates and removes the barriers to
purchase where it can. For example, if someone bought
an iPhone because it takes better “seles” than the
Samsung Galaxy 5, we create fun videos showing o the
hidden sele mode that automatically soens skin and
blurs blemishes that nobody knows about because we
haven't made this video for Samsung yet.
en we directly hand carry that video to each of the
individuals who are tagged in our big Data database as
having complained about Samsung's sele quality.
is is a major departure from traditional social media
marketing. Instead of APB style mass blasting out of
content to followers with varying wants and needs, we
laser target who sees what message. Imagine how much
that will lter out trolls and malicious Russian or
Chinese spammers hired by your competitors.
Aer we resolve one barrier to purchase, we repeat the
process until all barriers to purchase have been plucked
out. Where barriers to purchase cannot be resolved
with education, for example features that don't exist yet,
and cost, we can oer incentives like coupons.
And yes. Our process is scalable all the way up to
products like Coke, Revlon, Samsung.
And no. e price point of your product doesn't have
to be high. Our marketing engine can drive
individuals through each step of the marketing
and sales funnel.
But your scale does need to be high. If you’re a
medium size corporation, you’ll need global
partners to truly take advantage of the global
reach of the web.
ere's a secret sauce to all this.
It's content that resonates. When we say
educate, we mean informing the consumer in a
way that they don't realize they've been
schooled. We're talking about getting a hundred
million YouTube views just so you remember
learn that Gangnam is a place In Korea.
ink of our big data mining as the gold sluice.
at would make fun resonant YouTube videos
the torrential river.
You can increase marketshare with either.
Combining the two multiplies your results.
Want to see what we can do for your product?
Let's talk at CreativeGuerrilla.co
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Cosmetic
Surgery Industry
is is the dawn of the “Age of Mass Customization”
Not only can you go to the Porsche website and custom design your own
Carrera from wheels, interior, horses, colors , to entertainment before it
gets manufactured, haute couture denim lines let you
pick the length, inseam, waist, t, wash, stitch color,
hand distressing style, and even back pocket embroidery before they sew your
$500 pair of jeans. We don’t have to talk about what 3d printing will do for
Customize last page with industry
outlook for each of the 17 identied
growth industries till 2020.
your (wife’s) shoe collection or your furniture, do we? From
custom shaping your baby’s skull to genetic engineering
to custom shape your baby’s life potential, this is the era of
mass customization. Cosmetic surgery will soon be the
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norm. By then, pharmaceuticals and cosmetics giants will open global chains
of surgery clinics. To beat them, surgeons must go global and go now. Call us.

How Major Brands Will Use Social Media Big Data in 2015 for Marketing

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How Major Brands Will Use Social Media Big Data in 2015 for Marketing