How Major Brands Will Use Social Media Big Data in 2015 for Marketing

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PRIVATE: Social Media Marketing Strategies for 2015. This is actually an entertaining read and a little scary. …

PRIVATE: Social Media Marketing Strategies for 2015. This is actually an entertaining read and a little scary.

What would happen if you could suck down everything said about your brand and the brands of your competitors from Twitter, Facebook, Snapchat, Instagram, Pinterest? Then what would happen if you could identify unique individuals and unify their commercially relevant posts?

Could you see their individual brand loyalty waxing and waning? Could you see what features they love, hate, want? Could you contact them directly or as a mass community and conduct group sales?

Technical Summary: How SNS Platform User ID Unification and Big Data Mining Will Change Advertising.

NOT FOR RELEASE.

More in: Marketing
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  • 1. How to Dominate Your Market (And Everybody Else’s) CONFIDENTIAL NOT FOR RELEASE C8
  • 2. The Ji-In Effect In Korean, Ji-In (pronounced: gee-een) isn’t just someone you consider a close iend, it’s someone you consider a respected condant. C8
  • 3. The rst person you spill your troubles to and introduce your friends to is your Ji-In. C8
  • 4. Wouldn’t It Be Nice If Your Customers And Your Competitors’ Customers Considered You Their Ji-In? C8
  • 5. What Would Happen? C8
  • 6. 1. You’d Get Word of Mouth Sales (better than ee advertising) 2. You’d Hear Complaints First (instead of the whole world hearing om a troll) C8
  • 7. 3. C8 Your Competitors’ Ads -> Deaf Ears (you’ve already got a Ji-In accountant/psychologist/mai...)
  • 8. Basically, You’d Dominate The Market. People Like Buying From People ey Know. That’s... C8
  • 9. The Ji-In Effect. C8 知人
  • 10. But Doesn’t Building Relationships Take Time? What if I have to show protability in 2 quarters? C8
  • 11. all{ the uit If you want all “the fruit,” while everybody else is vying for the low hanging fruit*... *high purchase intent trafc C8
  • 12. ... You gotta take the time to build a jet pack C8
  • 13. ... You gotta take the time to build a jet pack C8
  • 14. But let’s get you that low hanging fruit rst. C8
  • 15. But let’s get you that low hanging fruit rst. (and in just one quarter) C8
  • 16. So, Just to Conrm, We’re Putting Off Total World (ok, Market) Domination For a Short Term Win, Right? C8
  • 17. O.K. The lowest hanging fruit are the people with “purchase intent” now. ey just got their pay check. eir rent and car payments aren’t due for another 15 days. eir spouse is on a work trip. C8
  • 18. O.K. The lowest hanging fruit are the people with “purchase intent” now. ey just got their pay check. eir rent and car payments aren’t due for another 15 days. eir spouse is on a work trip. C8
  • 19. O.K. The lowest hanging fruit are the people with “purchase intent” now. ey just got their pay check. eir rent and car payments aren’t due for another 15 days. eir spouse is on a work trip. C8
  • 20. O.K. The lowest hanging fruit are the people with “purchase intent” now. ey just got their pay check. eir rent and car payments aren’t due for another 15 days. eir spouse is on a work trip. C8
  • 21. And Their Wallet is Out C8
  • 22. Q: So how do you make contact? C8
  • 23. Q: So how do you make contact? A: Meet them where they are. C8
  • 24. They are... ...In SNS (publicly) asking followers, “has anyone tried the new...” ...In Google researching blogger reviews. ...At home or work asking their Ji-In. C8
  • 25. SNS Strategy Let’s Say You’re Trying To Take Marketshare om Apple... C8
  • 26. Action Items: 1. Create a search lter in Twitter, Facebook, Instagram, Pinterest... for “hate ... iphone” “loe ... iphone” “want... iphone7” “broke ... phone” “has anybody tried the new ... iphone ...” C8
  • 27. 2. Use Big Data Analytics Software to Singularize Individuals Across All Networks You need an interSNS customer identication system so you can unify conersations you’ve had with someone on dierent websites. Basically, you don’t want them to say... C8
  • 28. C8
  • 29. An InterSNS CRM System Will Give You a Complete Prole of Your Potential Customer C8
  • 30. That Translates To Visibility. You’ll Know Exactly Where Anyone Is In Your Sales Funnel. C8
  • 31. Just As Valuable, You’ll Get Whole Marketing Insights That Can Be Applied To Future Products C8
  • 32. 3. Create a Graded Sales Funnel By engaging with the market, you’ll be able to migrate individuals and communities om one grade to another: F. Doesn’t know they need our product D. Doesn’t qualify as a customer C. ualies but has issue with our product B. Likes our product but wants to compare A. Assured our product is the right choice C8
  • 33. To Migrate Individuals and Communities From F to Grade A, C8
  • 34. You’ll Need That Unied ID System To Precisely Chisel Down All Their Barriers to Becoming a Customer. C8
  • 35. Search Strategy What About The People Who Just Google? Frankly, they can have higher purchase intent than people who just want to talk about that Ferrari. C8
  • 36. Action Items: 0. Don’t Get Into a Bidding War For Prime Adwords Real Estate Only Google wins. C8
  • 37. Bidding for positioning drives up the cost of that space. e top spot for Alchohol ads is about $17 USD per click. e cost per click for “plastic surgery beverly hills” is $72 in Spring. While 1 in 100 clicks can convert to a patient worth $7000 in prot, the cost per conversion is $7200. But that’s not what really happens. Trolls maliciously click your ads and competitors hire Chinese and Russian IP shiing CTR spammers ... C8
  • 38. ... to automatically control trojan malware infected computers around the world to click on your adwords ads until your entire budget is spent. at brings your click to customer rate down to 1 in a 1,000. Yes. You did the math correctly, It will cost you $72,000 to get one customer. C8
  • 39. BUNK! C8 #뻥!
  • 40. “Nobody’s dumb enough to spend that much money on acquiring one customer!” you say? You’re right. What actually happens is that most companies stop using adwords in a few days having gained zero new customers. en, the guy who bid $72 is next in line to get eeced. (You see why only Google wins?) C8
  • 41. 1. Build a Nascent Adwords Campaign Nascent terms are terms that cost near-nothing because nobody (but you) knows that these terms will drive massive target customer trac. C8
  • 42. People Who Want to Get Plastic Surgery People Who Search: “Plastic Surgery” $14-72USD Per Click Payable to Google 11:40 am 11:47 am 11:50 am 11:55 am C8
  • 43. People Who Want to Get Plastic Surgery People Who Search: “Plastic Surgery” $14-72USD Per Click Payable to Google Breaking News: Megan Fox Had $273,000 of Forehead Plastic Surgery Done. 11:40 am 11:47 am 11:50 am 11:55 am C8
  • 44. People Who Search: “Megan Fox Forehead” People Who Want to Get Plastic Surgery $1-2 USD Per Click People Who Search: “Plastic Surgery” You get the same $72 people at a Buck. Breaking News: Megan Fox Had $273,000 of Forehead Plastic Surgery Done. 11:40 am 11:47 am 11:50 am 11:55 am C8
  • 45. That Is the GCo8Co8gle Bubble.
  • 46. And You Just Popped It. C8
  • 47. Our Nascent Adwords Strategy hits the same people who could normally only be targetted at high cost. But it also hits people who are interested in your product but did not search for you - a much larger market segment. So how do you nd these Nascent Keywords? How do you react instantly before the bidding war starts again? Yes. We can. C8
  • 48. But We’re Not Even At The Core of The Watermelon Yet C8
  • 49. Potential Customers Aren’t the Only People Who Will Find You C8
  • 50. When News Breaks, Reporters and Powerful Bloggers Are Also In There. They Will Find You and Interview You. C8
  • 51. But Wait! “What if our product doesn’t lend itself to internet search? What if our product is like Coke or a fashion line that nobody Googles?” Well, instead doing an SNS or Google semantic search, do a visual search. So while nobody tweets that they’re drinking Coke, they will post a photo doing just that. A visual search algorithm can nd faces and logos within photos. From here, start pushing them through your graded sales funnel again: ingratiate; resolve issues; sell! C8
  • 52. If Your Product Doesn’t Exactly Fit Into This Strategy C8
  • 53. Don’t Worry. We’re Happy to Make You A New One. C8
  • 54. Don’t Worry. We’re Happy to Make You A New One. C8
  • 55. Ask At: CreativeGuerrilla.co C8
  • 56. C8 Where everybody is Where you could be
  • 57. 2. Run a Guerrilla PR Campaign at Bloggers is is the only way to win the Google SEO game C8
  • 58. Google the most expensive highest purchase intent keyword you want. To be on top of those organic results, you have to persuade, cajole, bribe, and threaten the people who are already there before they’ll write about you. at takes a ton of elbow grease and a siler tongue. But that’s only 30% of the formula. Yes. We have the other 70%. C8
  • 59. 3. Build Your Flytrap in Youtube C8
  • 60. 3. Build Your Flytrap in Youtube Bloggers are much more willing to blog about a video than another competing blog. C8
  • 61. 3. Build Your Flytrap in Youtube Bloggers are much more willing to blog about a video than another competing blog. When You do land on Page 1, searchers are 5x more likely to click a video. C8
  • 62. 3. Build Your Flytrap in Youtube Bloggers are much more willing to blog about a video than another competing blog. When You do land on Page 1, searchers are 5x more likely to click a video. Seeing is believing so add hearing too and customers will be another 7x more likely to trust you and buy. C8
  • 63. 3. Build Your Flytrap in Youtube 5x7=hellavalotmorelikelytobuy than om something they had to read. C8
  • 64. They are... RESOLVED. RESOLVED. ...In SNS (publicly) asking followers, “has anyone tried the new...” ...In Google researching blogger reviews. ...At home or work asking their Ji-In. C8
  • 65. Now, Forget Everything C8
  • 66. Asking for Product Recommendations In Social Media and Searching Google Is Preempted Like a Vaccine If Your Future Customer Is Already Familiar With You. C8
  • 67. In Fact, Even Asking Their Friends and Family For Recommendations Doesn’t Happen When Your Future Customer Already Trusts and Likes You. (Now, the Google shark tank is irrelevant) C8
  • 68. at’s C8
  • 69. The Ji-In Effect C8
  • 70. (It’s easy to make the mistake of thinking Search is not for consumer products like drinks and fashion. Aer all, when’s the last time you Googled “Cola” or “Jeans?” But that’s because you’re already familiar with the brands within those categories. Hell, you’ll even Google “drinking water” if you’re in Aica or South East Asia for the rst time. at’s the power of the Ji-In Eect. It makes Advertising and Search irrelevant.) C8
  • 71. Wait. Stop inking Like It’s Still 1989. C8
  • 72. Wait. Stop inking Like It’s Still 1989. It Doesn’t Take a Billion Dollars To Brand Yourself Globally. C8
  • 73. Everybody Knows Where Gangnam Is C8
  • 74. Everybody Where Gangnam Is C8 No Knows What Sound a Fox Makes
  • 75. It Is Now Possible to Become a Ji-In C8
  • 76. It Is Now Possible to Become a Ji-In, Globally, Fast. C8
  • 77. “But won’t it take massive manpower to handle the resulting ood of inquiries?” C8
  • 78. “But won’t it take massive manpower to handle the resulting ood of inquiries?” No. C8
  • 79. “What if we get a million more inquiries? Is that even scalable?” C8
  • 80. “What if we get a million more inquiries? Is that even scalable?” Yes. (and you won’t get a million inquiries. You’ll get millions of hits but a small percentage will send your CSRs a message) C8
  • 81. How? 80% of your public inquiries will be variations of the same 5-10 questions. A decision algorithm can recommend answers for any CSR to single click send. C8
  • 82. How? Also, 90% of your replies can be public. So entire communities of users and customers can read your response. at prevents most from asking the same. C8
  • 83. How Do You Create the Ji-In Effect? Accurate data about every individual Precise individualized content delivery C8
  • 84. How Do You Create the Ji-In Effect? Accurate data about every individual Precise personalized content delivery C8
  • 85. How Do You Create the Ji-In Effect? Accurate data about every individual Precise personalized content delivery C8
  • 86. It’s Not About Being Platform Agnostic It’s Being Platform Unied. C8
  • 87. Here. You know your daughter’s Facebook, Twitter, and Instagram accounts. You know she’s dating Caleb in Facebook, becoming too chummy with her 25 year old teacher in Twitter and partying with iends when she was supposed to be studying with Sage in Instagram. C8
  • 88. So you have a chat with her at home. at’s platform unication. C8
  • 89. Q: Is that even possible with a 10,000,000 Person Customer Base? A: go back several slides C8
  • 90. C8 So accurate data about every individual is about unifying all their proles across major social media channels putting all their relevant thoughts about your brand on one single timeline. i want an iPhone & just bought a Samsung your skin looks great! What phone is that? (tba)
  • 91. Precise delivery of messaging means both sending private messages within social media services or sites (SNS) and it means migrating them to a proprietary private platform where higher precision messaging is possible. C8
  • 92. Why Rent (the relationship) When You Can Own? C8
  • 93. The Beauty Here Is That Since You Can Control Who Sees What Message, The Troll Noise Ratio Drops.
  • 94. Will They Give Us So Much Data? C8
  • 95. Our Content Strategy Will Persuade Them To Become Ji-In... C8
  • 96. ...If You Ask Us To. C8
  • 97. C8 CreativeGuerrilla.co
  • 98. Let 's sort what we can do for you. We start by pulling every single post relevant to your brand. at includes all public posts in every major social network about your competi-tors' brands too. We even go so far as to pull down posts that reveal opportunities for new features and products. If you look closely enough, or rather, step back far enough to see the forest, you'll see brewing sentiment that can be harnessed into a new market that has never existed before. We build your "persuasion strategy" based on this data and your goals. We create content that directly resolves the most common reasons the public A. Doesn't advocate your product B. Hates your product C. Bought your competitors product D. Bought supplementary products (people who own Samsung smartphones also carry iPods and digital cameras while iPhone owners don't) E. Is waiting for the next upgrade to buy e content educates and removes the barriers to purchase where it can. For example, if someone bought an iPhone because it takes better “seles” than the Samsung Galaxy 5, we create fun videos showing o the hidden "sele mode" that automatically soens skin and blurs blemishes that nobody knows about because we haven't made this video for Samsung yet. en we directly hand carry that video to each of the individuals who are tagged in our big Data database as having complained about Samsung's sele quality. is is a major departure from traditional social media marketing. Instead of APB style mass blasting out of content to followers with varying wants and needs, we laser target who sees what message. Imagine how much that will lter out trolls and malicious Russian or Chinese spammers hired by your competitors. Aer we resolve one barrier to purchase, we repeat the process until all barriers to purchase have been plucked out. Where barriers to purchase cannot be resolved with education, for example features that don't exist yet, and cost, we can oer incentives like coupons. And yes. Our process is scalable all the way up to products like Coke, Revlon, Samsung. And no. e price point of your product doesn't have to be high. Our marketing engine can drive individuals through each step of the marketing and sales funnel. But your scale does need to be high. If you’re a medium size corporation, you’ll need global partners to truly take advantage of the global reach of the web. ere's a secret sauce to all this. It's content that resonates. When we say educate, we mean informing the consumer in a way that they don't realize they've been schooled. We're talking about getting a hundred million YouTube views just so you remember learn that Gangnam is a place In Korea. ink of our big data mining as the gold sluice. at would make fun resonant YouTube videos the torrential river. You can increase marketshare with either. Combining the two multiplies your results. Want to see what we can do for your product? Let's talk at CreativeGuerrilla.co C8
  • 99. Cosmetic Surgery Industry is is the dawn of the “Age of Mass Customization” Not only can you go to the Porsche website and custom design your own Carrera from wheels, interior, horses, colors , to entertainment before it gets manufactured, haute couture denim lines let you pick the length, inseam, waist, t, wash, stitch color, hand distressing style, and even back pocket embroidery before they sew your $500 pair of jeans. We don’t have to talk about what 3d printing will do for Customize last page with industry outlook for each of the 17 identied growth industries till 2020. your (wife’s) shoe collection or your furniture, do we? From custom shaping your baby’s skull to genetic engineering to custom shape your baby’s life potential, this is the era of mass customization. Cosmetic surgery will soon be the C8 norm. By then, pharmaceuticals and cosmetics giants will open global chains of surgery clinics. To beat them, surgeons must go global and go now. Call us.