Online Marketing using SEO, PPC and Email
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Online Marketing using SEO, PPC and Email

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Solutions for online marketing. How you can combine search engine optimization, search engine marketing and email marketing to get a great result....

Solutions for online marketing. How you can combine search engine optimization, search engine marketing and email marketing to get a great result.
Why online marketing and what can it do?
Where are the weak spots in our marketing?
Is the only answer to get more “hits” on our website? What about inquiries…
How do we know if the marketing is working?
What to expect from online marketing?

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Online Marketing using SEO, PPC and Email Presentation Transcript

  • 1. By Creative Web Design and Marketing
  • 2.
    • Creative questions
  • 3. creative Questions
    • Why online marketing and what can it do?
    • Can we fine tune the marketing to get a better result while cutting costs?
    • Where are the weak spots in our marketing?
    • Is the only answer to get more “hits” on our website? What about inquiries…
    • How do we know if the marketing is working?
    • What to expect from online marketing.
  • 4.
    • Creative answers
  • 5. Creative answers
    • Using enthusiastic and knowledgeable marketing advice and service you can improve marketing results (kpi’s) and cut costs at the same time.
    • Using thorough analytics you can find and target weaknesses in the purchase loop.
    • Your challenge may not be simply visitors but how they interact with your site.
  • 6. A: Part 1 – Paid advertising
    • Also known as PPC or Google Adwords
      • Creative would manage your existing campaigns, monitoring closely to get maximum leverage and quality traffic, providing:
        • Monthly Management
        • Monthly Updates
        • Campaign Performance
        • Management Reports
    • Experience managing campaigns up to $10,000 as part of marketing management for http://www.paulturnermusic.com
      • This campaign was optimized to deliver hundreds of thousands of impressions with PPC rates as low as 20c per click.
  • 7. A: part 2 – SEO, Unpaid results
    • Search Engine Optimization gets your site listed in unpaid search results, which can be a rewarding and trusted way of visitors finding your site.
    • This can be more cost effective than paid advertising given a commitment to success from an knowledgeable SEO consultant.
    • Creative would provide full service SEO and link building.
  • 8. SEO case study
    • Plumbing website SEO marketing results
      • Within 2 weeks
        • ranking for keyword : gas pipe fittings google.com.au position : 3
      • Within 1 month:
        • Traffic to the site doubled.
        • Search engine traffic up 500%.
        • Inquiries from the website increased noticeably.
      • Traffic sources shown below, search traffic went from 10 visits a month to 406 visits for relevant key terms in the last few months.
  • 9. Plumbing Website Monthly Statistics
    • Campaign Benchmark 153 Visitors in January before marketing commenced.
    • Visitors boosted by the organic SEO.
    • April represents a 300% increase on Jan.
  • 10. Page 1 Ranking
    • Plumbing in Sydney is a highly competitive key term in Google organic results.
    • Within 2 months we delivered Google page 1 results for key phrase “sydney plumbing”
    • First page results are shown in this screenshot with the client listed no 8 gentleplumbing.com.au
  • 11. Page 1 Ranking
    • Within 2 months we delivered Google page 1 results for key phrase “water plumbing”
    • First page results are shown in this screenshot with the client listed no 6 gentleplumbing.com.au
  • 12. A: Part 3 – Email Marketing
    • Regular email contact is a proven way to build relationships with your customers ensuring repeat business and referrals.
    • Capture emails from your website then build a relationship with regular mail outs.
    • Creative Email Marketing will provide hosted email marketing service.
  • 13. A Part 4 – Track and Measure
    • Conversion Tracking and Analytics set-up
    • Conversions seems to be a main weakness of many websites.  This needs to be simplified to get maximum interaction from visitors.
    • Creative will set-up thorough analytics to track website performance.
    • Track conversions to actions on the website.
    • Perform split testing and tuning the website to maximise conversions to contacts and enquiries.
  • 14. Investment in results
    • As a bonus with marketing services I’ll provide extras which are usually charged for:
      • Setup Google analytics for tracking your site traffic
      • On page optimization which other companies charge setup fee of $2 – 10 k
    • 1. Paid Advertising (AdWords) management choose your own advertising budget.
    • 2. SEO and link building.
    • 3. Email marketing list manager from $19 per month.
    • 4. Tracking Conversions. Setup split testing and tracking of conversions.
  • 15. Contact Creative
    • Full Features List of these services can be viewed on at http://www.creative-web-designer.com
    • Weekly or monthly results summaries.
    • Twitter @sydneydesign
    • Linkedin http://www.linkedin.com/in/scottydonald
    • Blog http://www.scottydonald.com