Online Marketing using SEO, PPC and Email

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  • + guest52b8cd guest52b8cd 5 months ago
    Nice Slide Show. Quite an informative slideshow, especially the one showcasing the difference between the Paid advertising like google adwords and Optimization and web marketing by some reputed companies. From my personal experience, Google Adwords can list you on the first page of search engine, but mostly people avoid going on the sponsored link. As they consider that they certainly would not be able to find the relevant data, as they are being forcefully placed there. So, if any one would really like to have a marketing including the internet marketing, I can shed some light over the different marketing techniques.
    Some of the essential things that can accelerate your marketing agenda that you need to budget for includes:
    1) Logo and brand identity (colors you will use, typeface for materials)
    2) Letterhead, envelopes, window envelopes, business cards, folder, appointment cards
    3) Letter and press release announcing your new practice
    4) Website that brands your practice and provides a reason to call you
    5) Identifying your target markets and having a marketing strategy to reach them
    6) Creative campaign to reach your target market as identified in #5
    7) A promotional brochure
    Advertising and marketing does work, but when you have not figured into the overall budget for starting a new practice it can be shocking. The good news is that in the long run, a solid marketing and ad campaign can get your practice off to a better start, bring in needed revenue faster, and more than pays for itself in the long run. Among all these, recently on the advancement and increasing globalization, every search for the doctors now deviates to the internet. Prolific marketing strategies and ideas can boom any company using some simple rules of web marketing. Web designing, marketing and advertising companies like www.medicalwebexperts.com practices the high quality website design services. Some of the complex medical facilities are being getting over the internet. Facilities like Online Lab Result, Patient education, patient portal, appointment request, medical record access, and many more, if added to your website, can add to your patients list. Because of patient education and medical record access, patients can have a hassle free journey to a hospital, not forgetting their previous medications and scan reports, etc.
  • + guest1ddde2f guest1ddde2f 6 months ago
    amazing video
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Online Marketing using SEO, PPC and Email - Presentation Transcript

  1. By Creative Web Design and Marketing
    • Creative questions
  2. creative Questions
    • Why online marketing and what can it do?
    • Can we fine tune the marketing to get a better result while cutting costs?
    • Where are the weak spots in our marketing?
    • Is the only answer to get more “hits” on our website? What about inquiries…
    • How do we know if the marketing is working?
    • What to expect from online marketing.
    • Creative answers
  3. Creative answers
    • Using enthusiastic and knowledgeable marketing advice and service you can improve marketing results (kpi’s) and cut costs at the same time.
    • Using thorough analytics you can find and target weaknesses in the purchase loop.
    • Your challenge may not be simply visitors but how they interact with your site.
  4. A: Part 1 – Paid advertising
    • Also known as PPC or Google Adwords
      • Creative would manage your existing campaigns, monitoring closely to get maximum leverage and quality traffic, providing:
        • Monthly Management
        • Monthly Updates
        • Campaign Performance
        • Management Reports
    • Experience managing campaigns up to $10,000 as part of marketing management for http://www.paulturnermusic.com
      • This campaign was optimized to deliver hundreds of thousands of impressions with PPC rates as low as 20c per click.
  5. A: part 2 – SEO, Unpaid results
    • Search Engine Optimization gets your site listed in unpaid search results, which can be a rewarding and trusted way of visitors finding your site.
    • This can be more cost effective than paid advertising given a commitment to success from an knowledgeable SEO consultant.
    • Creative would provide full service SEO and link building.
  6. SEO case study
    • Plumbing website SEO marketing results
      • Within 2 weeks
        • ranking for keyword : gas pipe fittings google.com.au position : 3
      • Within 1 month:
        • Traffic to the site doubled.
        • Search engine traffic up 500%.
        • Inquiries from the website increased noticeably.
      • Traffic sources shown below, search traffic went from 10 visits a month to 406 visits for relevant key terms in the last few months.
  7. Plumbing Website Monthly Statistics
    • Campaign Benchmark 153 Visitors in January before marketing commenced.
    • Visitors boosted by the organic SEO.
    • April represents a 300% increase on Jan.
  8. Page 1 Ranking
    • Plumbing in Sydney is a highly competitive key term in Google organic results.
    • Within 2 months we delivered Google page 1 results for key phrase “sydney plumbing”
    • First page results are shown in this screenshot with the client listed no 8 gentleplumbing.com.au
  9. Page 1 Ranking
    • Within 2 months we delivered Google page 1 results for key phrase “water plumbing”
    • First page results are shown in this screenshot with the client listed no 6 gentleplumbing.com.au
  10. A: Part 3 – Email Marketing
    • Regular email contact is a proven way to build relationships with your customers ensuring repeat business and referrals.
    • Capture emails from your website then build a relationship with regular mail outs.
    • Creative Email Marketing will provide hosted email marketing service.
  11. A Part 4 – Track and Measure
    • Conversion Tracking and Analytics set-up
    • Conversions seems to be a main weakness of many websites.  This needs to be simplified to get maximum interaction from visitors.
    • Creative will set-up thorough analytics to track website performance.
    • Track conversions to actions on the website.
    • Perform split testing and tuning the website to maximise conversions to contacts and enquiries.
  12. Investment in results
    • As a bonus with marketing services I’ll provide extras which are usually charged for:
      • Setup Google analytics for tracking your site traffic
      • On page optimization which other companies charge setup fee of $2 – 10 k
    • 1. Paid Advertising (AdWords) management choose your own advertising budget.
    • 2. SEO and link building.
    • 3. Email marketing list manager from $19 per month.
    • 4. Tracking Conversions. Setup split testing and tracking of conversions.
  13. Contact Creative
    • Full Features List of these services can be viewed on at http://www.creative-web-designer.com
    • Weekly or monthly results summaries.
    • Twitter @sydneydesign
    • Linkedin http://www.linkedin.com/in/scottydonald
    • Blog http://www.scottydonald.com

+ Scott DonaldScott Donald, 6 months ago

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