HVAC marketing and advertising - keys to growing your HVAC service contracting business.

1. HVAC Marketing
7 Points to Success
Cara Hardin @ServiceMktg
Contractor Marketing Consultant
http://www.creativecompassonilne.com

2. Quality
Give them QUALITIY. That’s
the best kind of advertising.
MILTON HERSHEY

3. He who fails to
PLAN, plans to fail.
PROVERB
A
PL AN

4. A Maintenance
Program
Customer satisfaction is worthless.
Customer LOYALTY is priceless.
JEFFERY GITOMER

5. Be PERSONAL.
Be RELEVANT.
Be SPECIFIC.
SETH GODIN
A Message
That Matters

6. Consistency
To keep a lamp
BURNING, we
have to keep
putting oil in it.
MOTHER TERESA

7. Measurement
Half the money I spend on
advertising is WASTED. The trouble
is, I don’t know which half.
JOHN WANAMAKER

8. INNOVATION
distinguishes
between a leader
and a follower.
STEVE JOBS
Innovation

9. Navigating
Contractors to
Marketing Success
Creative Compass Marketing
http://www.creativecompassonline.com
@ServiceMktg