Started in October 2008 Monthly from now until end of year – see website for upcoming events Topics we are covering in 2011 Networking opportunity with like-minded individuals Learn before you engage Products & opportunities Potential changes Still a very affordable $30 a ticket!
JJ Stranan Explain how we came to meet – JJ sitting in the front row, full of enthusiasm, full of questions, already had a website 1. The idea for your business where did it come from n 2. So right from the start did you know you wanted to make it an online store – how did the process of creating an online store go for you 3. What did you learn/what would you do differently 4. And as you well know once the website is done that ’s when the real work starts, you have to market a lot if you want to get the sales happening - what marketing activities do you start with and what sort of spend were you playing with? What worked/what didn’t? 5. When you discovered Facebook some big lightbulbs started going off didn ’t they – tell us more about that – quest to get likes first, did advertising, got 4000 in 6 months 6. Started PPC advertising – we showed it in our promotions ‘ 7. New one 3200 likers in 5 or 6 weeks 8. What are your plans for the future with the business and marketing?
Josh Rimmington Explain how we came to meet – approached us about business awards – we had some good success with that didn ’t we Josh! 1. So you started this business with another guy – a mate of yours right? How did the idea come about? 2. Did you have any background in this field? 3. So your first target was to hit $10,000 in monthly sales and you achieved this in our first week of business! What is an average shed worth? The company turned over $1m in the first six months of operations, and a whopping $2m in first year of operations. Did this catch you buy surprise and how did you keep up with this level of growth? 4. So last I caught you the customer base was expanding an average of 20% per month, and month after month we continue to exceed all expectations, with sales increasing from $50,000 per month to over $400,000 turnover per month and growing! What sort of marketing were you doing to achieve these results? 5. And you had some innovations such as livechat – did this pay off? Guarantees – do they work well? 6. Did the downturn hurt you any? 7. Last I left off you were expanding into .co.nz and other areas – water tanks. Did that pay off? 8. What are your plans for the future with the business and marketing?
Peter Blausina 1. So Peter were you always into ‘gadgets’ and how did you get into them? 2. What point of sale tools are you aware of that might be useful for businesses say wanting to ‘sell’ with a credit card at an expo or at the markets? Do we really still have to lug around an eftpos machine or are we out of the dark ages? 3. What about gadgets we might use as consumers to compare stuff before we buy – any good phone apps? 4. What about gadgets we might use to buy stuff – do you know of trends of purchases on ebay? Paypal/phones? 5. Now Jag made me aware of https://squareup.com/ - have you played with this? 6. What about lightSpeed is the next generation Point of Sale system that combines Mac innovation with powerful business logic to offer comprehensive and easy to use tools for retail stores. 7. A lot of the accounts systems have been moving towards ‘cloud’ – MYOB, Quickbooks, and some of these have point of sale integrations too – do you know much about these? 8. What future trends do you predict we ’ll see in the world of online retail and ecommerce
Square and light speed point of sale
Monte Monte Huebsch &quot;The Google Guru!&quot; Monte is the CEO of www.AussieWeb.com.au Local Search andwww.AussiewebConversion.com a Google Authorised Reseller. Monte, his team and company are AdWords Qualified Individuals and an AdWords Qualified Company. More importantly, Aussieweb Conversion was invited by Google to become the first Queensland Authorised Google Reseller and the 3rd in Australia. This accomplishment has only been achieved by 8 other companies. In addition to this, AussieWeb Local Search is a Google AdSense Partner. Monte holds the Google Analytics Individual Qualification and he completed the first Google Apps training at the Googleplex in Mountain View California in March 2008. If it has anything to do with Google, Monte ’s knows it! Prior to AussieWeb, Monte worked with the United States space and shuttle programs. A dual citizen of the United States of America and Australia, Monte is a keynote speaker on the topic of how technology shapes strategy, customer service and innovation. Monte is a Certified Management Consultant (CMC) and a Fellow of the Insitute of Management Consultants (FIMC). • So the accent isn ’t a local one – where are you from originally • How long have you been in the game and how did you get into it? • And tell us more about Aussie Web? • Now when we contacted Google looking for an ecommerce specialist they put us on to you. So you ’re right in there with Google – why is that? • When you say a lot of spend how much are we talking? • And then you have all these credentials – what are they and are they hard to get? • You ’ve hung out at the Googleplex what’s that place like? • You ’re a keynote speaker on the topic of how technology shapes strategy, customer service and innovation – this to me is ecommerce • So what are some of the functions we need to know about if we ’re running an online shop? • How do these help people you ’re working with to achieve results • What results do you achieve • Whats coming up in future
CHECK OUT OUR PRODUCTS FROM PAST WEB WEDNESDAYS….NOW 9 DVD SETS AVAILABLE! 24 HOURS ONLY - 20% off! CODE = COMMERCE
Discover the World of E-learning! Webinars, Virtual Worlds, Learning Management portals & More! Next Web Wednesday – 27 Apr 2011
13-Apr-2011 Melbourne 14-Apr-2011 Canberra
WW Ecommerce Presentation Slides
Event partners: E-Commerce How to Sell More Online!
Event partners: Yvette Adams Owner/CEO The Creative Collective
Format for the evening Event partners: 6:00 pm – Welcome & introduction 6:05pm – 1st panelist – JJ Stranan – Global Kids Oz 6.20pm – 2nd panelist – Josh Rimmington – BuyaShed.com.au 6.35pm – 3rd guest panelist – Peter Blausina AKA The Gadget Guy 6.35pm – 4th guest panelist – Monte Huebsch AKA The Google Guru - Aussieweb.com.au 7.00pm – Break (bar open) – Product demo table open 7.00pm – 7.45pm – Opportunity for guests to ask panelists questions 7.45pm – Special offers, door prizes and more 8:00pm – Close – Product demo table open
Event partners: <ul><li>Started in 2008 at Mooloolaba Surf Club </li></ul><ul><li>Professional development and networking event </li></ul><ul><li>Hosted hundreds of guests, speakers & panelists </li></ul><ul><li>Common theme is people interested in ‘online success’ </li></ul><ul><li>Thanks to Sunshine Coast Regional Council & TAFE monthly for the rest of 2011! BUT we need more sponsors… </li></ul>
Who We Are Why we run Web Wednesday Event partners: <ul><li>Creative services agency </li></ul><ul><li>Started in 2007 </li></ul><ul><li>We offer website design & development, graphic design & print, PR & marketing, social media, seo & ppc, events and more. </li></ul><ul><li>We service clients locally, regionally, nationally and internationally across industries </li></ul><ul><li>Team of 6 in-house staff, 25 contractors and 1 franchisee in Newcastle </li></ul><ul><li>Multi-award winning </li></ul><ul><li>Education & training is a big part of what we do – Web Wednesdays, products, programs, webinars </li></ul>
Event partners: JJ Stranan Founder and Owner of Global Kids Oz Multicultural resources for the promotion of education & celebration of multiculturalism in Australia and around the world
Event partners: Josh Rimmington Co-founder and Co-owner of BuyaShed.com.au
Event partners: Monte Huebsch The Google Guru CEO of Aussieweb.com.au
eCommerce in 2011 It ’ s Social, Local and Mobile! <ul><li>It ’ s about “ Tags ” and “ Reviews ” </li></ul><ul><li>It ’ s “ Deals ” </li></ul><ul><li>It ’ s Social </li></ul><ul><li>It ’ s Local </li></ul><ul><li>It ’ s Mobile </li></ul>
Smart Phone out sold PC ’ s in 2010 1.2 Billion!!!
www.YourCompany.com.au Algorithmic Search Social Search
Search VS Social Search Behaviour <ul><li>Time on site = Minutes </li></ul><ul><li>It ’ s all business – all business. </li></ul><ul><li>Text </li></ul><ul><li>Algorithm </li></ul><ul><li>Function </li></ul><ul><li>PC </li></ul><ul><li>What and Where? </li></ul>Social Behaviour <ul><li>Time on site = Hours </li></ul><ul><li>It ’ s business and fun! </li></ul><ul><li>Video </li></ul><ul><li>Word of mouth </li></ul><ul><li>Lifestyle </li></ul><ul><li>Mobile </li></ul><ul><li>Who and When? </li></ul>
are the new <ul><li>Google indexes the Social Graph </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul>
It ’ s the platform- get it? <ul><li>Facebook is a platform </li></ul><ul><li>Twitter is a platform </li></ul><ul><li>LinkedIn is a platform </li></ul><ul><li>YouTube is a platform </li></ul><ul><li>Google Places is a platform </li></ul><ul><li>User generated content </li></ul><ul><li>Community! </li></ul>
2011 is the year of the wireless/local <ul><li>Things to keep an eye on </li></ul><ul><li>Game Mechanics or </li></ul><ul><li>Gamification </li></ul><ul><li>www.BigDoor.com </li></ul><ul><li>Free today </li></ul><ul><li>Thank You </li></ul><ul><li>Slides available from the Creative Collective! </li></ul>
Thank You <ul><li>Monte Huebsch </li></ul><ul><li>[email_address] </li></ul><ul><li>www.aussiewebconversion.com </li></ul><ul><li>Add me on Facebook, Twitter, YouTube or LinkedIn </li></ul>
Event partners: Only $49.95, or free with a VIP ticket! CHECK OUT OUR PRODUCTS FROM PAST WEB WEDNESDAYS….NOW 9 DVD SETS AVAILABLE! 24 HOURS ONLY - 20% off! CODE = COMMERCE
Next Web Wednesday – 27 Apr 2011 <ul><li>Discover the World of E-learning! </li></ul><ul><li>Webinars, Virtual Worlds, Learning Management portals & More! </li></ul><ul><li>www.thecreativecollective.com.au/webwednesdays </li></ul>Event partners:
Would you like to become a social media Super Hero??? Come to our one day workshops!!! <ul><li>13-Apr-2011 Melbourne </li></ul><ul><li>14-Apr-2011 Canberra </li></ul>Event partners: www.facebook.com/ SocialMediaSuperHero or the flyers in your goodie bag or available from my team for more info.