Google Tools So much more than just a search engine
Format for the evening 6pm – Welcome and introduction to guests 6:10pm – 7pm – Speaker – Karen Wiskin 7pm – 715pm – Exciting opportunity for small business owners 715pm – 730pm – Break for refreshments, toilet etc 730pm – 8pm – Summary/questions
But first, a little bit about Web Wednesdays…
Started in October 2008
Monthly from now until end of year – see website for upcoming events
Topics we are covering in 2010
Networking opportunity with like-minded individuals
Learn before you engage
Products & opportunities
Still a very affordable $30 a ticket!
And a little about our creative agency…
Started in 2006
Now servicing clients locally, regionally, nationally and internationally across industries and of all shapes and sizes
Quite possibly the largest range of creative services than any other agency due to our innovative company structure – contractors located throughout the world
Education – Web Wednesdays, products, programs
Now franchising – one established in Newcastle and fielding inquiries from all over the world
Trends in the industry
Our MC… Yvette Adams Award winning entrepreneur. Owner/director/franchisor of The Creative Collective. Works with start-ups through to large corporates locally right through to internationally to create online and offline success. Mum of 2. Career aspiration to be a DJ. http://www.thecreativecollective.com.au http://www.Twitter.com/creativecollect
Our panellists… Karen Wiskin Recognised Yahoo Search Ambassador & Google AdWords Professional. When she is not wielding her mouse is a yoga teaching, Dave Matthews worshipper who likes popping bubble wrap. http://www.growthmarketing.com.au
Google is not just for searching any more
Exploration of Google Tools Google Apps Google Calendar Google Docs Google Sites Google Mail
Why fix it if it is not broken?
You are probably already using cloud computing services without realizing it.
Google is one of the most prominent companies offering software as a free online service to billions of users across the world. The internet giant hosts a set of online productivity tools and applications in the cloud such as email, word processing, calendars, photo sharing, and website creation tools.
What is Cloud Computing? Cloud computing provides a convenient way of accessing computing services, independent of the hardware you use or your physical location. It relieves the need to store information on your PC, mobile device or gadget with the assumption that the information can be quickly and easily accessed via the net. Cloud computing also negates the need to download or install dedicated software on your own computer, freeing up onboard memory and reducing energy costs.
What you need to get started Get a Google Account
Google Start Page
Keeping up with the websites you visit and the email updates that you subscribe too
Read them in one place with Google Reader
Websites publish lists of updates, called "feeds," that indicate when new content has been posted.
Subscribe to a feed, Google Reader starts monitoring that feed for updates.
You don't have to give any personal information, free, easy to unsubscribe.
Works like email - new content from listed websites will appear in Google Reader.
Keep up with all your favourites sites in one place, without having to visit each one individually.
Stay up to date
Share with your friends
Use it anywhere, for free
Clutter free inbox
Search for the website in Google Reader -- just click Add subscription and enter your query.
Look for the orange icon – click the link and then copy the URL and add it into your reader
www. google .com/ local /add
Use your Google Account to Logon.
Photos, coupons, detailed business description and more?
Benefit: Get your business ranking on the 1 st page of Google for no cost and little effort
Downfall: You have added your listing but you do not show up for searches on Google Maps? No easy fix for this best to seek advice.
Put Your Business on the only Map that counts!
Profile What do people see when they Google you? You can control how you appear in Google by creating a personal profile...
Personal Google Profile
Business Profile Page
Google Apps is a collection of tools.
Google Mail (Gmail)
Gmail –Advanced email interface (paid version without ads) Powerful spam filter, built-in instant messaging, voice and video chat. Calendar – Automatically manages invites and RSVP’s for events. Share whole calendars company-wide or with specific people. Have multiple calendars GTalk – Instantly communicate via chat, video, text message and leverage free PC-to-PC voice calls right from your web browser. Docs – Create and share documents, spreadsheets and presentations online, and download them to your favourite desktop applications. Collaborate on projects without the hassles of emailing files and version tracking. Sites – Create simple or sophisticated websites without any programming knowledge. Video – Upload and share company videos privately and securely without complex infrastructure or special software. Groups – Share mailing lists, calendars, docs, sites, and videos.
You can access the tools individually with your Google account. Or you can set up a business account
The business account is free, 50 email addresses
Or the enterprise version is $50.00 per user per year & 25 gb per user per year
Nearly 2 million business use Google Apps
Google Apps for Schools & Non For Profit too
If you set up Google Apps you do not need to use a @gmail address.
Great Spam system
Drag & Drop Label System
Turn an email into a Google Doc for editing.
Option to work offline
Fully compatible with iphones, blackeberry, Outlook etc
No Software Required
Create, Edit Word Documents, Spreadsheets and Presentations.
Sort Documents in Folders
Share documents with other people
Upload Emails and Microsoft documents straight in to Google Docs for editing
Make calendars public, private or shared.
View calendar that belong to other people.
Quick to add calendar appointments (drag & drop)
Full Calendar scheduling facility
Send calendar invitations to other people
Opportunity to sync your calendar with your mobile or Outlook.
Create simple or sophisticated websites without any programming knowledge.
Share knowledge or files with your co-workers or the world.
Centralise company information with an internal website. Easy to update information/photos/attachments/presentations
Google have a profile update for each staff member making it easy to find staff that may have special skills
Re-cap on the benefits of Google Apps
Improves Office Workflow
Allows Document Sharing via email or chat
Promotes Easy Collaboration
Offers Great Email Service
99% up time guaranteed
Access your files from any location
Search function to find information
Access to 1,000’s of created templates i.e. Wedding Planning
Google enters social media
Twitter/Facebook/Buzz Feeds are appearing in the SERPS
“ Go Beyond Status Messages
Bang, Stumble, Trip
Create your Buzz or Company Buzz
Share photos, video, follow people.
Business Profile Page
What email might look like if it were invented today. A “wave” is like a wiki page which can be edited by multiple people simultaneously. The simplest wave looks like the chat room screen, multiple people posting comments back and forth. However, unlike the chat room, in a wave you can edit your comment after posting it. You can store conversations relates docs, photos, emails, videos all within the one place Currently in testing - wave . google .com/
$50 million Feb 2010
Aardvark is Social Search: finding information from real people.
Aardvark is a live channel to anyone in your network who has the knowledge and experience to answer your question.
Aardvark is the IM buddy who always knows the right person to ask.
Aardvark is a community of helpful people who share tips and opinions.
Focus on the user and all else will follow.
It's best to do one thing really, really well.
Fast is better than slow.
Democracy on the web works.
You don't need to be at your desk to need an answer.
You can make money without doing evil.
There's always more information out there.
The need for information crosses all borders.
You can be serious without a suit.
Great just isn't good enough.
NEW WEB WEDNESDAY VIP CLUB WHAT YOU GET
Receive your loyalty card – attend 3 Web Wednesdays and get 1 event free!
Get a free copy of NETT magazine and a 3 month subscription upon sign-up!
Discounts from partners
NEW MASTERMIND GROUP Why we’re doing it
We know you love the events and learn a load but sometimes lose your way.
10 candidates - by application only.
Potentially others joining us from inter-state
NEW MASTERMIND GROUP What it is
A one hour monthly phone call - powerful half hour recap with either the same guest expert or one who has the same or similar levels of knowledge then half hour opportunity to ask questions about how the topic applies to your business. Group learning benefits.
A free audio download of all monthly calls if you can't make it for some reason, or want to recap on it for any reason.
Free audio downloads of hours of powerful content related to succeeding online from our exclusive audio bank.
Access to a dedicated and private Facebook Group page on which you can network with others in the MasterMind Group.
Access to ALL our powerpoints
Access to our online video content
A free three month subscription to Nett Magazine valued at $17.85
1 x in person or web cam one on one valued at $150 to be used at any time during your membership.
NEW MASTERMIND GROUP How to get involved
Memberships will be available in 5 month or 10 month blocks