Marketing in the digital age


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This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.

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Marketing in the digital age

  1. 1. Marketing in the Digital Age YVETTE ADAMS THE CREATIVE COLLECTIVE @creativecollect
  2. 2. So where are YOU at…???• Marketing? Like it? Hate it?• Website? have one? use it?• SEO? know it? use it?• Emarketing? know it? use it?• PPC? know it? use it?• Networking? know it? use it?• Facebook? know it? use it?• Twitter? Know it? use it?• Linkedin? know it? use it?• PR? know it? use it?• YouTube? know it? use it?• Blog? know it? use it?• Advertising? know it? use it?
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  4. 4. Accept change, embrace it & progress, or be left behind… Late Mid to late 2000s 2000s The advent of Social media 2000s Search becomes “The Reign of Internet goes Facebook” mainstream mainstream 1980s “The Reign of “The Reign of Email” Google” Computers Go Mainstream 1950s Computers invented The evolution of digital according to me. ©Yvette Adams
  5. 5. Smart phones: anything BUT a phone!
  6. 6. Some compelling stats… Comps of Andy Lark
  7. 7. The ‘Big 4’ social media
  8. 8. To demonstrate the power of social media, a quick Twitter lesson on hash tags! We’ll share the results later…1. Get a Twitter account2. Get it verified3. Log into your Twitter Account4. Post a message (up to 140 characters) and include anyone you’d like to mention and the event hashtag e.g:“Enjoying @creativecollect speaking at @smartermag, @telstra #smarterbizsc event on #sunshinecoast!”
  9. 9. How influential are you? How about the professionals you choose to work with?
  10. 10. Work smarter, not harder!
  11. 11. Designing your marketingstrategy…• Where am I in the EVOLUTION OF DIGITAL?• Where are my COMPETITORS?• Where do I NEED TO BE?• What business OBJECTIVES am I trying to fulfil?• Who are my TARGET MARKET?• What resources do I have (TIME, MONEY)?• Do I have the SKILLS or INCLINATION or WHO ELSE will do it?• How will I MONITOR progress?• How will I MEASURE results
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  13. 13. Issue? Need to recruit OR getleads/promote my product/service toother business people Solution? Linkedin!
  14. 14. Issue? Need to ensure my advertisingspend is producing results versus Watch this TV ad.... Go to our Facebook page then do nothing! thecreativecollective Solution? Call to action. Link to social network or dedicated web page.
  15. 15. Issue? Need to build my social networks Facebook – hey come over to my Twitter! Linkedin – hey come to my event – register here Emarketing – hey did you know we’re on social media? PR – see our website for more Solution? Ensure your social networks are on every piece of your collateral – either live link or write out username – it’s not obvious!
  16. 16. Another solution: Rapportive Free add-on for Firefox, Safari, Mailplane and Chrome:
  17. 17. Issue? I need people to come to myshop/restaurant/hair salon etc Solution? Add your venue to Foursquare. Get them to check in. Offer specials. the mayor well! And treat
  18. 18. Issue? Need to convey a complex issue or alot of information in a short time frame. Solution? Video!
  19. 19. Issue? Need to diversify my revenuestreams and increase sales volumes. Solution? Sell online – products, services, events – all of it.
  20. 20. Issue? Need people to read my blog,website, article, press release. Solution? Encourage sharing.
  21. 21. Issue? Need to get a competitive edge. Solution? Introduce gamification.
  22. 22. SPECIAL OFFER: Corporate Social Media Super Hero package - Normally $1497, TODAY only $997 Initial consult & development of your social media strategy Promotions of your networks to our combined database of 50,000+ users! Correct set up across x4 social networks Customised graphics Set up social media monitoring & scheduling tool Hand over/training session + BONUS SOCIAL MEDIA SUCCESS SQUAD ACCESS FOR 3 MONTHS VALUED AT $141 Live monthly webinars Access past recordings Get updates and ask questions in a group environment - learn from others Access our online resources TOTAL VALUE = Private Facebook Group $1708 AND we’ll even throw in x2 Web Wednesday YOU PAY = $997 tickets for our final event 2011 – valued at $70
  23. 23. Upcoming events. Wednesday - Top Online Trends for 201208-Nov-2011DEEDI Seminar - Local search marketing - Sunshine Coast 9am - 12 Noon21-Nov-2011DEEDI Seminar - Linkedin - Sunshine Coast 4pm - 7pm26-Nov-2011Secret Social Media Business - Become an Expert - Two day intensivebootcamp - Brisbane27-Oct-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI andfacilitated by The Creative Collective15-Nov-2011FREE WEBINAR - Strengthening your business- provided by DEEDI andfacilitated by The Creative Collective17-Nov-2011FREE WEBINAR - Harnessing the Power of Social Media - provided byDEEDI and facilitated by The Creative Collective22-Nov-2011FREE WEBINAR - Cloud Computing - provided by DEEDI and facilitated byThe Creative Collective29-Nov-2011FREE WEBINAR - Search Engine Optmisation - provided by DEEDI andfacilitated by The Creative Collective30-Nov-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI andfacilitated by The Creative Collective06-Dec-2011FREE WEBINAR - Local Search Marketing - provided by DEEDI andfacilitated by The Creative Collective
  24. 24. Stay in contact! Join our database 07 545 11315