How to-become-a-super-hero-wendy moore-facebook

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Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.

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How to-become-a-super-hero-wendy moore-facebook

  1. 1. Become a Social Media Super Hero Facebookhttp://www.facebook.com/socialmediasuperhero
  2. 2. About Wendyhttp://www.facebook.com/socialmediasuperhero
  3. 3. About Wendy • Business Entrepreneur • Founder, Savvy Web Women • International Best Selling Author • Educator • Speaker • Over 15 years IT Industry experiencehttp://www.facebook.com/socialmediasuperhero
  4. 4. Is this YOU?http://www.facebook.com/socialmediasuperhero
  5. 5. Would this appeal?http://www.facebook.com/socialmediasuperhero
  6. 6. Social Mediahttp://www.facebook.com/socialmediasuperhero
  7. 7. Why Use Social Media • 60% of Australians use Facebook • 78% of consumers trust peer recommendations. Only 14% trust advertisements • 57% of Australians have watched online videos to help them decide about a product or servicehttp://www.facebook.com/socialmediasuperhero
  8. 8. Why Use Facebook? • The fastest growing segment on Facebook is 55-65 year old females • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily • If Facebook were a country it would be the 3rd most populated (behind China & India)http://www.facebook.com/socialmediasuperhero
  9. 9. Highest Corporate $ Spend: Facebookhttp://www.facebook.com/socialmediasuperhero
  10. 10. Customer Annual Spend • Fan - $310 • Non-fan $150 • Fan - $205 • Non-fan $83 • Fan - $171 • Fan - $190 • Non-fan $63 • Non-fan $120 Source: Syncapsehttp://www.facebook.com/socialmediasuperhero
  11. 11. Brand Usage • Fans – 83% • Non-fans – 58% • Fans – 87% • Non-fans – 47%http://www.facebook.com/socialmediasuperhero
  12. 12. Why Use Facebook Business Pages? • 68% of fans will recommend a product to other people • Customers who are also a fan on Facebook spend 150% more, per annum, than customers who are not fans • Each fan is worth $136.38 per yearhttp://www.facebook.com/socialmediasuperhero
  13. 13. Who Are Your Target Market?You need to know WHO yourtarget market ARE in orderto CONNECT with themhttp://www.facebook.com/socialmediasuperhero
  14. 14. Who Are Your Target Market?My ideal client is an action taker and motivated toget results. They are looking to genuinely connectwith their client list and offer amazing value. They understandtheir business niche, point of difference or unique sellingproposition.They are willing to invest in themselves and their business and seethe value of connecting using social media (ie: I dont have toconvince them!). They are willing to outsource the tasks they haveno time to do or lack the skill set to do.They want expert advice on how to get in front of an audience thatwants to buy what they are selling and are ready to step up and"own" their niche.http://www.facebook.com/socialmediasuperhero
  15. 15. Who Are Your Target Market?You need to know WHO yourtarget market ARE in orderto CONNECT with themhttp://www.facebook.com/socialmediasuperhero
  16. 16. Where Are Your Target Market?• Twitter?• Facebook?• YouTube?• LinkedIn?• Blogs?• Forums?http://www.facebook.com/socialmediasuperhero
  17. 17. Facebook Personal Profile - Oldhttp://www.facebook.com/socialmediasuperhero
  18. 18. Facebook Personal Profile - Newhttp://www.facebook.com/socialmediasuperhero
  19. 19. Facebook Personal Profile - Newhttp://www.facebook.com/socialmediasuperhero
  20. 20. Facebook Personal Profile - Newhttp://www.facebook.com/socialmediasuperhero
  21. 21. Facebook Personal Profile - Newhttp://www.facebook.com/socialmediasuperhero
  22. 22. Facebook Personal Profile - Newhttp://www.facebook.com/socialmediasuperhero
  23. 23. Facebook Business Page - Oldhttp://www.facebook.com/socialmediasuperhero
  24. 24. Facebook Business Page - Newhttp://www.facebook.com/socialmediasuperhero
  25. 25. Facebook Business Page - Newhttp://www.facebook.com/socialmediasuperhero
  26. 26. What to include…http://www.facebook.com/socialmediasuperhero
  27. 27. What to include…http://www.facebook.com/socialmediasuperhero
  28. 28. What to include…http://www.facebook.com/socialmediasuperhero
  29. 29. What to include…http://www.facebook.com/socialmediasuperhero
  30. 30. What to include…http://www.facebook.com/socialmediasuperhero
  31. 31. What to include…http://www.facebook.com/socialmediasuperhero
  32. 32. Use the Real Estate Facebook GivesYou!http://www.facebook.com/socialmediasuperhero
  33. 33. You Need Imageshttp://www.facebook.com/socialmediasuperhero
  34. 34. You Need Imageshttp://www.facebook.com/socialmediasuperhero
  35. 35. You Need Imageshttp://www.facebook.com/socialmediasuperhero
  36. 36. What to include…http://www.facebook.com/socialmediasuperhero
  37. 37. What to include…http://www.facebook.com/socialmediasuperhero
  38. 38. What to include…http://www.facebook.com/socialmediasuperhero
  39. 39. What to include…http://www.facebook.com/socialmediasuperhero
  40. 40. What to include…http://www.facebook.com/socialmediasuperhero
  41. 41. What to include…http://www.facebook.com/socialmediasuperhero
  42. 42. What is Your Time Worth to YourBusiness?http://www.facebook.com/socialmediasuperhero
  43. 43. What tasks are you performing thatyou should outsource?http://www.facebook.com/socialmediasuperhero
  44. 44. Savvy Client Connect – Hero Pack • Your Facebook Business Page: – Custom Wall Skyscraper Banner for page wall & Set Thumbnail – Custom Like Us / Welcome Page – Google Analytics added to Welcome Page – Invite Friends Tab – Addition of Custom Tabs (in addition to Welcome Tab) – Custom Sales Page for List Building with Email Opt In – Embed YouTube Video – Connect your Twitter Feed to your Page – Clickable Buttons linked to your Website – Google Analytics added to Every Custom Tab – Free Page Promotion and Shout Outshttp://www.facebook.com/socialmediasuperhero
  45. 45. Savvy Client Connect – Hero Pack • Your Facebook Personal Profile: – Linking your “Work” Profile to your Facebook Business Page – Optimising your “About You” information to showcase your business – Adding Backlinks from your profile to your chosen Websitehttp://www.facebook.com/socialmediasuperhero
  46. 46. Savvy Client Connect – Hero Pack• Using Directories to Spread Your Reach: – Basic Profile set up on key Article Directories relevant to your Niche – Basic Profile set up on key Business Directories relevant to your Niche – Working with you to create your Resource Box to drive traffic back to your Website or Blog – Working with you to create your Articles (from your existing wealth of knowledge and material) – Adding your Resource Box to each Article – Posting your Articles to key Article Directories – Posting your Articles to key Business Directories (where available) – Sharing your Articles on your Facebook Business Page – 30 minute Strategy Session with Wendy Moorehttp://www.facebook.com/socialmediasuperhero
  47. 47. Savvy Client Connect – Hero Pack • Your Facebook Business Page • Your Facebook Personal Profile • Using Directories to Spread Your Reach Just 497.00 Today (then 497.00 in 30 days) Limited Hero Packs at this Exclusive Pricehttp://www.facebook.com/socialmediasuperhero

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