Become a social media super hero twitter

Become a Social Media Super Hero Take Off with Twitter! http://www.facebook.com/socialmediasuperhero

Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur
Operate Multiple businesses from my laptop while travelling the World
Using Social Media since early 2008 and grown entire business online
Twitter Following of over 50,000 and over 45,000 views on YouTube
Developed Social Media Training Programs for clients in 7 countries and Global audience of thousands.
Introduction – Zoe deLuca

What is Twitter?
Social Networking Site combined with “Micro-Blogging”
Posts (called Tweets) are 140 characters or less
Started 5 years ago, on March 21, 2006 when Jack Dorsey published the first Twitter message: ”just setting up my twttr”.

10 Billion+ Tweets Sent Over 50 Million Tweets per DAY! Photo Credit: Rosaura Ochoa Source: Mashable

The Official Twitter blog notes these growth trends:
Average of 5,000 tweets per Day were sent in 2007.
By 2008, that number was 300,000
By 2009 it had grown to 2.5 million per day.
Tweets grew 1,400% last year, 2010 to 35 million per day.
At March 2011, its up to 50 million tweets per day
2 million tweets every HOUR
That’s an average of 600 tweets per second
State of the ‘Twitterverse’

Why Super Heros Use Twitter?

A few of many Twitter Success stories • Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter • Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries • Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering

Why You Should Be Using Twitter To Market Your Business?
Immediate – moves quickly and viewers react to tweets quickly
Gives you access to top ‘Influencers’ in your market (and their contacts) that would otherwise be out of reach – Levels the playing field
Establish Joint Ventures and business relationships
Good for link building and visibility in Search Engines
Fantastic for Building Your Brand and sharing the human/personal side of your business
Can build a Fan Base of loyal “Followers”
Fast feedback for customer service/follow up
Own Virtual Think Tank – referrals, advice, discussions (2 way)
Viral by nature due to re-tweets and recommendations

Aspects to Leveraging Twitter
Design and Set Up Powerful Profile
Establish Follower Base - Twibe
Delivering Quality Content/Tweets
Engagement, Interaction and Connection
Account Management – Integration/Automation/Transitioning leads to your Business

Design and Set Up A Powerful Profile

Design and Set Up A Powerful Profile
Sign Up – Chose profile name carefully Check .com url and http://www.namechk.com
Upload a great personal photo
Geographic Location – keep general but important
Website Url – only live link
Optimize Bio (160 chars) – incorporating keywords
Customise profile settings and background for branding

Top right hand corner of navigation bar click Settings
Click Design
Select a template or upload your own background image by clicking " Change background image .”
Save changes

Design and Set Up Powerful Profile To customize the sidebar & font colors click " Change design colors " Note: Background images must be in PNG, GIF, or JPG format, smaller than 800k.

Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me @ To speak ‘at’ or about a specific twitter profile eg @zdeluca @Mention or @Reply RT “Re-tweet” to re-post a tweet somebody else has made # Hashtag used to mark/group specific topics and keywords #FF stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.

Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me #Hashtag for Social Media Super Hero Seminars is #SMSC Can track through tools I will show you today or designated #hashtag applications: http://TweetChat.com

Establishing Follower Base - Twibe
Add at least 10 tweets before following people
Search for ‘Influencers’ in your niche
By name or twitter name from events/other sites
Keywords – http://search.twitter.com
Through categories - http://Twellow.com http://JustTweetIt.com
Twitter reputation or ‘Grade’ – http://Twitter.Grader.com http://Klout.com
Set up Auto Follow, Unfollow and DM handling: http://www.SocialOomph.com

Establishing Follower Base – Twibe
Manual Following – look for picture, bio, conversations
Following Cycle to grow your follower base Add 20-50 following per day Wait for some of these to follow you back Then unfollow those that don’t follow you
Repeat
Suggested follow Cycle: Mon-Friday Follow, Rest Sat/Sunday – Unfollow Monday OR
Follow Thursday/Friday/Sat – Unfollow Monday Follow Monday/Tuesday/Wed – Unfollow Thursday
Build up gradually
Be mindful of Follower/Following ratios – 10% rule
When tweeting mention other people that you have been talking about with @username in your messages
Participate in #FollowFriday

Get Your Lists in Order… The “lists” function allows you to organize other twitter users into groups. View a list to see stream of Tweets from all the users included in that group. Note: you don't need to follow another user to add them to a list . Great if you want to read a user's Tweets but not see their messages in your main timeline every day. Similarly, following someone else's list does not mean you follow all users in that list - You follow the list itself.

How to Create a List
Go to Profile of the first user to add to your list
Click the list button drop-down
Click on “Create a List”

Enter the credentials of your list, and choose whether others can see it or not
Check to see if the user was successfully included in that list: to do this, click the list drop-down. A blue check will be added next to lists in which that user is included

Notes About Lists…
20 lists per user
List names cannot begin with a number
List names cannot exceed 25 characters
Maximum of 500 accounts on each list
Adding or Removing People From Your Lists
You can add users (including yourself!) from anywhere you see the “list drop-down” - Including:
People searches
Profile pages (including your own)
Yours & other users followers and following lists
Check the boxes of lists you want to include that person in.
Uncheck the box if you want to remove them from the list.

Notes About Lists… To See Lists stats On your Twitter home page, clicking on the “listed” number (which is next to your “followers” number) will bring up a page all about what lists you are on. Viewing List Content To view the stream of Tweets from any group of people in lists you follow or have created, follow these steps: Go to your "Home" page Click the "Lists" tab on the left panel of the screen Choose which list you'd like to view Right away, you'll see a stream of Tweets from the users included in that list

Notes About Lists… Editing or Deleting Lists Go to your "Profile" page Click the "Lists" tab on the left panel of the screen Choose to see lists you created, lists you're in, or other people's lists you follow Click the hockey symbol on the left to edit your list's name and info, or click the trashcan to delete the list entirely. You cannot add or remove people from your list on this page – you must do that from the profile pages of each individual you wish to add or delete. Subscribing to/Following Other People's Lists Following a list is same as following a Twitter user. Click on the Lists tab on their profile, and select which lists options you want -Click follow button to follow one of their lists.

Notes About Lists… You can remove yourself from a list by blocking the creator of the list. Note: If the owner of a list that you're following includes a public user that you've blocked, you will still see the updates of the blocked user. This behavior is similar to visiting the profile page of a public user that you've blocked: you're still able to read their tweets. Mentioning Lists You can link to any Twitter List by mentioning it as you would any Twitter user, just add a forward slash “/” followed by the list name to list owners username: @<username>/<listname> (example: @zdeluca/Brisbane) Note: Renaming a list will break any links you've posted to that list.

Delivering Quality Content/Tweets
Blatant marketing will never work – offer value or you will be ignored/unfollowed
Provide links to valuable information/resources – www.StuffToTweet.com www.popurls.com Google Alerts
Inspiration, quotes, personal development
An observation, something you’re reading/watching
Events you’re attending (online and offline)
Promote your content
Ad photos, link to videos
Promote somebody else’s content
Chat with @replies
Re-tweet with RT to repeat what somebody else has said

Develop your Twitter Personality – your true personality should shine through but be professional, interesting and relatable
Ask open ended questions
Inspire others & share your story
Have fun, be entertaining, build curiosity
Get into conversations using @replies and #hashtags – keep it in the public stream as much as possible
Collaboration is Vital - Retweet (RT) and followers will too
1/10 promotional tweet ratio
Remember everything you say is public – so don’t say anything you wouldn’t want somebody else to read

Delivering Quality Content/Tweets Twitter Platforms to make your tweeting easier: http://Hootsuite.com http://TweetDeck.com

Account Management Integration of Twitter to other Social Networks – Search Apps http://www.FriendFeed.com http://www.Ping.fm Automation SHORTCUT: http://budurl.com/SocialOomph.com Follower Management http://Hootsuite.com for Ping.fm integration & Scheduling

Twitter Tasks Summary
Establish Follower Base – Twibe
Keep adding followers with balanced followers and following ratios (remember 10% ratio rule)
Start Delivering Quality Content/Tweets
Develop strategy for Tweet scheduling and tweet delivery method to use
Add Twitter profile to all marketing activities
Sign up for and start using tools/apps to integrate social networks and manage Twitter account

Account Management
Transitioning leads to your Business
Add links to your Twitter profile everywhere you can - Website/Blog - Emails/austoresponders - Newsletters - Articles - Forum Signatures - Other Social Media sites eg Facebook, YouTube, Linked In, Squidoo, etc - Business cards - Advertising – flyers, classifieds

Become a Social Media Super Hero Integration, Automation and Tools http://www.facebook.com/socialmediasuperhero

Come into the Cave...... Ninja Tricks to Get Results Fast Than a Speeding Bullet Integration of Twitter to other Social Networks – Search Apps http://www.FriendFeed.com http://www.Ping.fm Automation – Super Powers.... http://budurl.com/SocialOomph.com Follower Management http://Hootsuite.com for Posting to multiple sites, tracking search terms and hashtags,Ping.fm integration & Scheduling

Super Powers on Steroids (Well Legal Ones) Examples.....

SOCIAL MEDIA HEROS Gain ‘Power’ through ‘Spreading Good ’ on Social Media Sites The true power of Social Media Marketing is in establishing ‘Social proof’ of your ability to provide the clients desired product, experience or outcome– NOT in fanatically ‘pushing’ your business Be professional, engaging, post consistently, provide value and have fun. The results will flow as a result – why walk when you can fly?

Become a Social Media Super Hero CAPE COACHING! (aka Questions and Answers)

Become a social media super hero twitter

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Become a social media super hero twitter Presentation Transcript