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Become a social media super hero twitter

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Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Twitter as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation ...

Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Twitter as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.

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  • 1. Become a Social Media Super Hero Take Off with Twitter! http://www.facebook.com/socialmediasuperhero
  • 2.
    • Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur
    • Operate Multiple businesses from my laptop while travelling the World
    • Using Social Media since early 2008 and grown entire business online
    • Twitter Following of over 50,000 and over 45,000 views on YouTube
    • Developed Social Media Training Programs for clients in 7 countries and Global audience of thousands.
    Introduction – Zoe deLuca
  • 3.
    • What is Twitter?
    • Social Networking Site combined with “Micro-Blogging”
    • Posts (called Tweets) are 140 characters or less
    • Started 5 years ago, on March 21, 2006 when Jack Dorsey published the first Twitter message: ”just setting up my twttr”.
  • 4. 10 Billion+ Tweets Sent Over 50 Million Tweets per DAY! Photo Credit: Rosaura Ochoa Source: Mashable
  • 5.
    • The Official Twitter blog notes these growth trends:
    • Average of 5,000 tweets per Day were sent in 2007.
    • By 2008, that number was 300,000
    • By 2009 it had grown to 2.5 million per day.
    • Tweets grew 1,400% last year, 2010 to 35 million per day.
    • At March 2011, its up to 50 million tweets per day
    • 2 million tweets every HOUR
    • That’s an average of 600 tweets per second
    State of the ‘Twitterverse’
  • 6.
    • The Official Twitter blog notes these growth trends:
    • Average of 5,000 tweets per Day were sent in 2007.
    • By 2008, that number was 300,000
    • By 2009 it had grown to 2.5 million per day.
    • Tweets grew 1,400% last year, 2010 to 35 million per day.
    • At March 2011, its up to 50 million tweets per day
    • 2 million tweets every HOUR
    • That’s an average of 600 tweets per second
    State of the ‘Twitterverse’
  • 7. Why Super Heros Use Twitter?
  • 8. A few of many Twitter Success stories • Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter • Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries • Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
  • 9.
    • Why You Should Be Using Twitter To Market Your Business?
    • Immediate – moves quickly and viewers react to tweets quickly
    • Gives you access to top ‘Influencers’ in your market (and their contacts) that would otherwise be out of reach – Levels the playing field
    • Establish Joint Ventures and business relationships
    • Good for link building and visibility in Search Engines
    • Fantastic for Building Your Brand and sharing the human/personal side of your business
    • Can build a Fan Base of loyal “Followers”
    • Fast feedback for customer service/follow up
    • Own Virtual Think Tank – referrals, advice, discussions (2 way)
    • Viral by nature due to re-tweets and recommendations
  • 10.
    • Aspects to Leveraging Twitter
    • Design and Set Up Powerful Profile
    • Establish Follower Base - Twibe
    • Delivering Quality Content/Tweets
    • Engagement, Interaction and Connection
    • Account Management – Integration/Automation/Transitioning leads to your Business
  • 11. Design and Set Up A Powerful Profile
  • 12.
    • Design and Set Up A Powerful Profile
    • Sign Up – Chose profile name carefully Check .com url and http://www.namechk.com
    • Upload a great personal photo
    • Geographic Location – keep general but important
    • Website Url – only live link
    • Optimize Bio (160 chars) – incorporating keywords
    • Customise profile settings and background for branding
  • 13.
    • Design and Set Up Powerful Profile
    • Top right hand corner of navigation bar click Settings
    • Click Design
    • Select a template or upload your own background image by clicking " Change background image .”
    • Save changes
  • 14. Design and Set Up Powerful Profile To customize the sidebar & font colors click " Change design colors " Note: Background images must be in PNG, GIF, or JPG format, smaller than 800k.
  • 15. Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me @ To speak ‘at’ or about a specific twitter profile eg @zdeluca @Mention or @Reply RT “Re-tweet” to re-post a tweet somebody else has made # Hashtag used to mark/group specific topics and keywords #FF stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.
  • 16. Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me #Hashtag for Social Media Super Hero Seminars is #SMSC Can track through tools I will show you today or designated #hashtag applications: http://TweetChat.com
  • 17.
    • Establishing Follower Base - Twibe
    • Add at least 10 tweets before following people
    • Search for ‘Influencers’ in your niche
    • By name or twitter name from events/other sites
    • Keywords – http://search.twitter.com
    • Through categories - http://Twellow.com http://JustTweetIt.com
    • Twitter reputation or ‘Grade’ – http://Twitter.Grader.com http://Klout.com
    • Set up Auto Follow, Unfollow and DM handling: http://www.SocialOomph.com
  • 18.  
  • 19.
    • Establishing Follower Base – Twibe
    • Manual Following – look for picture, bio, conversations
    • Following Cycle to grow your follower base Add 20-50 following per day Wait for some of these to follow you back Then unfollow those that don’t follow you
    • Repeat
    • Suggested follow Cycle: Mon-Friday Follow, Rest Sat/Sunday – Unfollow Monday OR
    • Follow Thursday/Friday/Sat – Unfollow Monday Follow Monday/Tuesday/Wed – Unfollow Thursday
    • Build up gradually
    • Be mindful of Follower/Following ratios – 10% rule
    • When tweeting mention other people that you have been talking about with @username in your messages
    • Participate in #FollowFriday
  • 20.
    • Establishing Follower Base – Twibe
    • Manual Following – look for picture, bio, conversations
    • Following Cycle to grow your follower base Add 20-50 following per day Wait for some of these to follow you back Then unfollow those that don’t follow you
    • Repeat
    • Suggested follow Cycle: Mon-Friday Follow, Rest Sat/Sunday – Unfollow Monday OR
    • Follow Thursday/Friday/Sat – Unfollow Monday Follow Monday/Tuesday/Wed – Unfollow Thursday
    • Build up gradually
    • Be mindful of Follower/Following ratios – 10% rule
    • When tweeting mention other people that you have been talking about with @username in your messages
    • Participate in #FollowFriday
  • 21. Get Your Lists in Order… The “lists” function allows you to organize other twitter users into groups. View a list to see stream of Tweets from all the users included in that group. Note: you don't need to follow another user to add them to a list . Great if you want to read a user's Tweets but not see their messages in your main timeline every day. Similarly, following someone else's list does not mean you follow all users in that list - You follow the list itself.
  • 22. How to Create a List
    • Go to Profile of the first user to add to your list
    • Click the list button drop-down
    • Click on “Create a List”
  • 23.
    • Enter the credentials of your list, and choose whether others can see it or not
    • Check to see if the user was successfully included in that list: to do this, click the list drop-down. A blue check will be added next to lists in which that user is included
  • 24. Notes About Lists…
    • 20 lists per user
    • List names cannot begin with a number
    • List names cannot exceed 25 characters
    • Maximum of 500 accounts on each list
    • Adding or Removing People From Your Lists
    • You can add users (including yourself!) from anywhere you see the “list drop-down” - Including:
    • People searches
    • Profile pages (including your own)
    • Yours & other users followers and following lists
    • Check the boxes of lists you want to include that person in.
    • Uncheck the box if you want to remove them from the list.
  • 25. Notes About Lists… To See Lists stats On your Twitter home page, clicking on the “listed” number (which is next to your “followers” number) will bring up a page all about what lists you are on. Viewing List Content To view the stream of Tweets from any group of people in lists you follow or have created, follow these steps: Go to your "Home" page Click the "Lists" tab on the left panel of the screen Choose which list you'd like to view Right away, you'll see a stream of Tweets from the users included in that list
  • 26. Notes About Lists… Editing or Deleting Lists Go to your "Profile" page Click the "Lists" tab on the left panel of the screen Choose to see lists you created, lists you're in, or other people's lists you follow Click the hockey symbol on the left to edit your list's name and info, or click the trashcan to delete the list entirely. You cannot add or remove people from your list on this page – you must do that from the profile pages of each individual you wish to add or delete. Subscribing to/Following Other People's Lists Following a list is same as following a Twitter user. Click on the Lists tab on their profile, and select which lists options you want -Click follow button to follow one of their lists.
  • 27. Notes About Lists… You can remove yourself from a list by blocking the creator of the list. Note: If the owner of a list that you're following includes a public user that you've blocked, you will still see the updates of the blocked user. This behavior is similar to visiting the profile page of a public user that you've blocked: you're still able to read their tweets. Mentioning Lists You can link to any Twitter List by mentioning it as you would any Twitter user, just add a forward slash “/” followed by the list name to list owners username: @<username>/<listname> (example: @zdeluca/Brisbane) Note: Renaming a list will break any links you've posted to that list.
  • 28.
    • Delivering Quality Content/Tweets
    • Blatant marketing will never work – offer value or you will be ignored/unfollowed
    • Provide links to valuable information/resources – www.StuffToTweet.com www.popurls.com Google Alerts
    • Inspiration, quotes, personal development
    • An observation, something you’re reading/watching
    • Events you’re attending (online and offline)
    • Promote your content
    • Ad photos, link to videos
    • Promote somebody else’s content
    • Chat with @replies
    • Re-tweet with RT to repeat what somebody else has said
  • 29.
    • Develop your Twitter Personality – your true personality should shine through but be professional, interesting and relatable
    • Ask open ended questions
    • Inspire others & share your story
    • Have fun, be entertaining, build curiosity
    • Get into conversations using @replies and #hashtags – keep it in the public stream as much as possible
    • Collaboration is Vital - Retweet (RT) and followers will too
    • 1/10 promotional tweet ratio
    • Remember everything you say is public – so don’t say anything you wouldn’t want somebody else to read
  • 30. Delivering Quality Content/Tweets Twitter Platforms to make your tweeting easier: http://Hootsuite.com http://TweetDeck.com
  • 31. Account Management Integration of Twitter to other Social Networks – Search Apps http://www.FriendFeed.com http://www.Ping.fm Automation SHORTCUT: http://budurl.com/SocialOomph.com Follower Management http://Hootsuite.com for Ping.fm integration & Scheduling
  • 32.
    • Twitter Tasks Summary
    • Design and Set Up Powerful Profile
    • Establish Follower Base – Twibe
    • Keep adding followers with balanced followers and following ratios (remember 10% ratio rule)
    • Start Delivering Quality Content/Tweets
    • Develop strategy for Tweet scheduling and tweet delivery method to use
    • Add Twitter profile to all marketing activities
    • Sign up for and start using tools/apps to integrate social networks and manage Twitter account
  • 33. Account Management
    • Transitioning leads to your Business
    • Add links to your Twitter profile everywhere you can - Website/Blog - Emails/austoresponders - Newsletters - Articles - Forum Signatures - Other Social Media sites eg Facebook, YouTube, Linked In, Squidoo, etc - Business cards - Advertising – flyers, classifieds
  • 34.  
  • 35. Become a Social Media Super Hero Integration, Automation and Tools http://www.facebook.com/socialmediasuperhero
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41. Come into the Cave...... Ninja Tricks to Get Results Fast Than a Speeding Bullet Integration of Twitter to other Social Networks – Search Apps http://www.FriendFeed.com http://www.Ping.fm Automation – Super Powers.... http://budurl.com/SocialOomph.com Follower Management http://Hootsuite.com for Posting to multiple sites, tracking search terms and hashtags,Ping.fm integration & Scheduling
  • 42.  
  • 43.  
  • 44. Super Powers on Steroids (Well Legal Ones) Examples.....
  • 45.  
  • 46. SOCIAL MEDIA HEROS Gain ‘Power’ through ‘Spreading Good ’ on Social Media Sites The true power of Social Media Marketing is in establishing ‘Social proof’ of your ability to provide the clients desired product, experience or outcome– NOT in fanatically ‘pushing’ your business   Be professional, engaging, post consistently, provide value and have fun.  The results will flow as a result – why walk when you can fly?
  • 47. Become a Social Media Super Hero CAPE COACHING! (aka Questions and Answers)