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Become a social media super hero   linkedin final
 

Become a social media super hero linkedin final

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Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This ...

Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.

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  • As easy as setting up a Gmail/Hotmail/ Facebook page – use an email & password you will remember Flesh your profile out – add as much info as you can - consider getting help to make it as professional as possible & to save time Suck in your address book from Gmail/ Hotmail/Facebook or export your contacts from Outlook/MYOB/CRM/emarketing system Seek and add connections Improve your Google PageRank – Make your Linkedin profile public, give it a custom URL Get busy - Promote your blog or website by including links in your status updates Promote it - include your profile in your email signature and on marketing collateral i.e. business cards, website etc.
  • Acquire new customers through online recommendations and word of mouth.  Satisfied customers are the best source of new customers. Increase your word of mouth referrals by asking your happy clients to write you a recommendation, which will be published on your LinkedIn profile and will be broadcast to their entire LinkedIn network. Keep in touch with people who care most about your business.  Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business. LinkedIn is effective for two reasons: the business intent of LinkedIn users and fewer status updates, which mean you stay on top of mind.  Tip : You can also increase the impact of your status updates by  syncing  your LinkedIn and Twitter accounts. Find the right vendors to outsource services you’re not an expert on.  Think of the number of times you’ve asked your colleagues if they knew of a great web designer or photographer. LinkedIn makes it easy for you to find and vet vendors through the network of your peers. Additionally, you can also trade services with your vendor connections on LinkedIn; sort of a mutual referral system. Build your industry network—online and in person.  Search LinkedIn’s Groups directory to find industry associations and networks to take part in. For example, if you’re in the event planning or wedding industry, there are over 530 groups. In addition, LinkedIn also surfaces popular events in your industry calling out local events that your connections are attending. Imagine being able to find only industry events that your prospective clients are attending. Get answers to tough business questions with a little help from your real friends.  Small business owners deal with challenging questions on a slew of topics each day. LinkedIn Answers and Groups let you find answers to those vexing questions quickly by tapping into the wisdom of your network (LinkedIn tells me there are over 200 different categories on Answers including one dedicated just to small business and over 2000 groups on small business related topics). Wondering whether your recent office purchase is tax deductible? Check out hundreds of questions on related topics  here . Win new business by answering questions in your area of expertise.  Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to. Prospective customers will find your answers when they use LinkedIn’s advanced Answers search. And don’t forget, what goes around comes around. Don’t forget, this is a great way to soft pitch your skills and expertise. Raise funding.  You can use LinkedIn to find mentors or potential investors for your startup because there are over three million startup professionals and over 12M small business professionals on LinkedIn and it’s always good to stay in touch with folks who’ve been there, done that and willing to mentor you. Once you’re connected, your participation on LinkedIn (answers, status updates or group conversations) may even cause them to consider investing in your small business. Network with peers in your industry for repeat business referrals.  LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with. For example, mortgage brokers can find real estate agents to partner with on relevant groups and as most small businesses know, these partners are your best source of referrals that can turn into repeat business. With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network. Convince potential customers of your expertise by sharing unique blog content.  Small businesses smart enough to create unique content on their expertise (either with a blog or twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with  small text ads ). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content. Keep your friends close and your competition closer.  Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies. These pages surface key stats on companies; recent hires as well movers and shakers. Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires by browsing through company pages.
  • Behance Creative Portfolio Display Showcase your creative work on your LinkedIn profile with the Creative Portfolio Display application. This free, app supports unlimited multimedia content, and lets you present creative accomplishments alongside your work history. After installing the application, upload your portfolio in the Behance Network, a free online platform for creative professionals. You can create an unlimited number of multimedia projects and can select which projects are displayed on your LinkedIn profile. Amazon Reading List Amazon’s Reading List application allows you to discover what the people in your network and industry are reading. Start by adding the books that are relevant to you– those that you’re planning to, are currently, or have already read. Likewise you can then discover the latest books that your network and peers in your industry are reading. Enhance your reading with the Reading List app today! Blog Link Connect your blog to your LinkedIn profile and get the most of your relationships. Blog Link helps you and your professional network stay connected. Blog Link automatically pulls in the latest blog posts from around your network so you can stay up-to-date on the latest posts from your trusted connections. Stay informed by adding the BlogLink app today! Box.net The box.net application helps you share your important data on LinkedIn. Collaborate, share, and exchange your important documents with your specific connections on LinkedIn. In addition to providing free storage and collaboration features, you can also feature key documents directly on your profile. Perfect to showcase your latest work, past deals, or portfolio. Start sharing with the box.net app today! Company Buzz What are your customers saying about your company? Every second thousands of people are sending out messages about companies and industries on blogs, twitter, and across the internet. Company Buzz taps into this information for you, to find the relevant trends and comments about your company. Add the app today and see what all the “buzz” is about! Events See what events your entire professional network is attending and find events recommended to you based on your industry and job function! Meet up with prospects at the next industry event or re-connect with old friends. You can learn more about each conference and seminar, including reading comments about events, see who’s attending and see who’s interested. You can put important conferences on your profile—even show when you are presenting or an exhibitor!
  • My Travel by TripIt See where your trusted professional network is traveling to and when you will be in the same city as your colleagues. The My Travel application allows you to easily meet up at the next industry event or re-connect with old friends. Get started today to display your current location, upcoming trips and travel stats within your network SlideShare Share your presentations with your colleagues and connections LinkedIn. With the Share your presentations with your colleagues and connections on LinkedIn. With the SlideShare application, you can view the presentations of all your connections, find experts for certain industries and topics, and share important presentations with your own connections and the rest of the LinkedIn network. You can reinforce your professional reputation by embedding SlideShare presentations in your LinkedIn profile to feature your portfolio and work. Show off what you know with the SlideShare app today!
  • 1. Tell people what you’re up to : “I just read a really interesting article you might enjoy” or “I’m attending our industry conference next week. Are you going too?”  You never know what might spark a conversation. 2. Do “good deeds.”C ongratulate contacts, answer someone, follow them etc. 3. Look up  everyone . Remember an old boss who knew ‘everyone’? Met someone at a BBQ who sounded like there was some synergy for your business? Contact them! 4. Do your due diligence on potential employers/clients/JV partners/strategic alliances.  Search individual people, LinkedIn Company Pages , Follow Companys for each How do they describe their jobs? What keywords do they use? What LinkedIn groups do they belong to? What connections do you have to these people? The more you know, the less risk and the more you can maximise the relationship. 5. Remember your manners.  Be polite, authentic and positive. Personalize where possible!
  • Acquire new customers through online recommendations and word of mouth.  Satisfied customers are the best source of new customers. Increase your word of mouth referrals by asking your happy clients to write you a recommendation, which will be published on your LinkedIn profile and will be broadcast to their entire LinkedIn network. Keep in touch with people who care most about your business.  Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business. LinkedIn is effective for two reasons: the business intent of LinkedIn users and fewer status updates, which mean you stay on top of mind.  Tip : You can also increase the impact of your status updates by  syncing  your LinkedIn and Twitter accounts. Find the right vendors to outsource services you’re not an expert on.  Think of the number of times you’ve asked your colleagues if they knew of a great web designer or photographer. LinkedIn makes it easy for you to find and vet vendors through the network of your peers. Additionally, you can also trade services with your vendor connections on LinkedIn; sort of a mutual referral system. Build your industry network—online and in person.  Search LinkedIn’s Groups directory to find industry associations and networks to take part in. For example, if you’re in the event planning or wedding industry, there are over 530 groups. In addition, LinkedIn also surfaces popular events in your industry calling out local events that your connections are attending. Imagine being able to find only industry events that your prospective clients are attending. Get answers to tough business questions with a little help from your real friends.  Small business owners deal with challenging questions on a slew of topics each day. LinkedIn Answers and Groups let you find answers to those vexing questions quickly by tapping into the wisdom of your network (LinkedIn tells me there are over 200 different categories on Answers including one dedicated just to small business and over 2000 groups on small business related topics). Wondering whether your recent office purchase is tax deductible? Check out hundreds of questions on related topics  here . Win new business by answering questions in your area of expertise.  Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to. Prospective customers will find your answers when they use LinkedIn’s advanced Answers search. And don’t forget, what goes around comes around. Don’t forget, this is a great way to soft pitch your skills and expertise. Raise funding.  You can use LinkedIn to find mentors or potential investors for your startup because there are over three million startup professionals and over 12M small business professionals on LinkedIn and it’s always good to stay in touch with folks who’ve been there, done that and willing to mentor you. Once you’re connected, your participation on LinkedIn (answers, status updates or group conversations) may even cause them to consider investing in your small business. Network with peers in your industry for repeat business referrals.  LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with. For example, mortgage brokers can find real estate agents to partner with on relevant groups and as most small businesses know, these partners are your best source of referrals that can turn into repeat business. With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network. Convince potential customers of your expertise by sharing unique blog content.  Small businesses smart enough to create unique content on their expertise (either with a blog or twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with  small text ads ). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content. Keep your friends close and your competition closer.  Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies. These pages surface key stats on companies; recent hires as well movers and shakers. Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires by browsing through company pages.
  • So if you have an “internal function”, LinkedIn can bring these benefits to you: 1. Getting answers to your questions (via Answers or Discussions) 2. Receiving introductions or referrals to colleagues. This is especially helpful when you are forming a team as a project leader or want to be part of a team in a large organization (via the introductions tool or outside LinkedIn via email or telephone) 3. Identifying the experts inside your company (finding their Profile via a search or via the Expert rating) 4. Visibility for your own strengths and expertise + Personal Branding or Online Reputation (your Profile, contributions in Answers and in Discussions) 5. Identifying the right colleagues in your own department, in other departments or in another state or country (finding their Profile) 6. Discovering the relationships between your colleagues from the same and other departments (see the connections in their Profiles) 7. Discovering information about colleagues which makes the conversations online and offline easier (reading their Profile) 8. Maintaining relationship with colleagues, especially when they are in offices in a different location (Personal contacts, Discussions in Groups and answering questions in Answers) 9. Make yourself be perceived as an expert (contributions in Answers and in Discussions and Expert points) 10. Word of mouth publicity (receiving Recommendations and people telling about you in Discussions, mention you as the expert in Answers or talking about you outside of LinkedIn) 11. Getting Recommendations (Recommendations written by other people which can’t be modified by you on LinkedIn which makes them stronger) 12. Finding the right groups and organizations to be member of, both online and offline. For example, alumni groups, women’s groups or colleagues with the same function (via the Profiles of people from your network) 13. Picking up trends in the marketplace (Discussions in the Groups of your peers) 14. Getting notifications when someone changes jobs, this is a trigger to contact them to see if they can be on your next team or you on theirs and to get introduced to the one who will replace them (via Network Updates)
  • Acquire new customers through online recommendations and word of mouth.  Satisfied customers are the best source of new customers. Increase your word of mouth referrals by asking your happy clients to write you a recommendation, which will be published on your LinkedIn profile and will be broadcast to their entire LinkedIn network. Keep in touch with people who care most about your business.  Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business. LinkedIn is effective for two reasons: the business intent of LinkedIn users and fewer status updates, which mean you stay on top of mind.  Tip : You can also increase the impact of your status updates by  syncing  your LinkedIn and Twitter accounts. Find the right vendors to outsource services you’re not an expert on.  Think of the number of times you’ve asked your colleagues if they knew of a great web designer or photographer. LinkedIn makes it easy for you to find and vet vendors through the network of your peers. Additionally, you can also trade services with your vendor connections on LinkedIn; sort of a mutual referral system. Build your industry network—online and in person.  Search LinkedIn’s Groups directory to find industry associations and networks to take part in. For example, if you’re in the event planning or wedding industry, there are over 530 groups. In addition, LinkedIn also surfaces popular events in your industry calling out local events that your connections are attending. Imagine being able to find only industry events that your prospective clients are attending. Get answers to tough business questions with a little help from your real friends.  Small business owners deal with challenging questions on a slew of topics each day. LinkedIn Answers and Groups let you find answers to those vexing questions quickly by tapping into the wisdom of your network (LinkedIn tells me there are over 200 different categories on Answers including one dedicated just to small business and over 2000 groups on small business related topics). Wondering whether your recent office purchase is tax deductible? Check out hundreds of questions on related topics  here . Win new business by answering questions in your area of expertise.  Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to. Prospective customers will find your answers when they use LinkedIn’s advanced Answers search. And don’t forget, what goes around comes around. Don’t forget, this is a great way to soft pitch your skills and expertise. Raise funding.  You can use LinkedIn to find mentors or potential investors for your startup because there are over three million startup professionals and over 12M small business professionals on LinkedIn and it’s always good to stay in touch with folks who’ve been there, done that and willing to mentor you. Once you’re connected, your participation on LinkedIn (answers, status updates or group conversations) may even cause them to consider investing in your small business. Network with peers in your industry for repeat business referrals.  LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with. For example, mortgage brokers can find real estate agents to partner with on relevant groups and as most small businesses know, these partners are your best source of referrals that can turn into repeat business. With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network. Convince potential customers of your expertise by sharing unique blog content.  Small businesses smart enough to create unique content on their expertise (either with a blog or twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with  small text ads ). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content. Keep your friends close and your competition closer.  Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies. These pages surface key stats on companies; recent hires as well movers and shakers. Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires by browsing through company pages.
  • Acquire new customers through online recommendations and word of mouth.  Satisfied customers are the best source of new customers. Increase your word of mouth referrals by asking your happy clients to write you a recommendation, which will be published on your LinkedIn profile and will be broadcast to their entire LinkedIn network. Keep in touch with people who care most about your business.  Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business. LinkedIn is effective for two reasons: the business intent of LinkedIn users and fewer status updates, which mean you stay on top of mind.  Tip : You can also increase the impact of your status updates by  syncing  your LinkedIn and Twitter accounts. Find the right vendors to outsource services you’re not an expert on.  Think of the number of times you’ve asked your colleagues if they knew of a great web designer or photographer. LinkedIn makes it easy for you to find and vet vendors through the network of your peers. Additionally, you can also trade services with your vendor connections on LinkedIn; sort of a mutual referral system. Build your industry network—online and in person.  Search LinkedIn’s Groups directory to find industry associations and networks to take part in. For example, if you’re in the event planning or wedding industry, there are over 530 groups. In addition, LinkedIn also surfaces popular events in your industry calling out local events that your connections are attending. Imagine being able to find only industry events that your prospective clients are attending. Get answers to tough business questions with a little help from your real friends.  Small business owners deal with challenging questions on a slew of topics each day. LinkedIn Answers and Groups let you find answers to those vexing questions quickly by tapping into the wisdom of your network (LinkedIn tells me there are over 200 different categories on Answers including one dedicated just to small business and over 2000 groups on small business related topics). Wondering whether your recent office purchase is tax deductible? Check out hundreds of questions on related topics  here . Win new business by answering questions in your area of expertise.  Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to. Prospective customers will find your answers when they use LinkedIn’s advanced Answers search. And don’t forget, what goes around comes around. Don’t forget, this is a great way to soft pitch your skills and expertise. Raise funding.  You can use LinkedIn to find mentors or potential investors for your startup because there are over three million startup professionals and over 12M small business professionals on LinkedIn and it’s always good to stay in touch with folks who’ve been there, done that and willing to mentor you. Once you’re connected, your participation on LinkedIn (answers, status updates or group conversations) may even cause them to consider investing in your small business. Network with peers in your industry for repeat business referrals.  LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with. For example, mortgage brokers can find real estate agents to partner with on relevant groups and as most small businesses know, these partners are your best source of referrals that can turn into repeat business. With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network. Convince potential customers of your expertise by sharing unique blog content.  Small businesses smart enough to create unique content on their expertise (either with a blog or twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with  small text ads ). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content. Keep your friends close and your competition closer.  Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies. These pages surface key stats on companies; recent hires as well movers and shakers. Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires by browsing through company pages.
  • Acquire new customers through online recommendations and word of mouth.  Satisfied customers are the best source of new customers. Increase your word of mouth referrals by asking your happy clients to write you a recommendation, which will be published on your LinkedIn profile and will be broadcast to their entire LinkedIn network. Keep in touch with people who care most about your business.  Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business. LinkedIn is effective for two reasons: the business intent of LinkedIn users and fewer status updates, which mean you stay on top of mind.  Tip : You can also increase the impact of your status updates by  syncing  your LinkedIn and Twitter accounts. Find the right vendors to outsource services you’re not an expert on.  Think of the number of times you’ve asked your colleagues if they knew of a great web designer or photographer. LinkedIn makes it easy for you to find and vet vendors through the network of your peers. Additionally, you can also trade services with your vendor connections on LinkedIn; sort of a mutual referral system. Build your industry network—online and in person.  Search LinkedIn’s Groups directory to find industry associations and networks to take part in. For example, if you’re in the event planning or wedding industry, there are over 530 groups. In addition, LinkedIn also surfaces popular events in your industry calling out local events that your connections are attending. Imagine being able to find only industry events that your prospective clients are attending. Get answers to tough business questions with a little help from your real friends.  Small business owners deal with challenging questions on a slew of topics each day. LinkedIn Answers and Groups let you find answers to those vexing questions quickly by tapping into the wisdom of your network (LinkedIn tells me there are over 200 different categories on Answers including one dedicated just to small business and over 2000 groups on small business related topics). Wondering whether your recent office purchase is tax deductible? Check out hundreds of questions on related topics  here . Win new business by answering questions in your area of expertise.  Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to. Prospective customers will find your answers when they use LinkedIn’s advanced Answers search. And don’t forget, what goes around comes around. Don’t forget, this is a great way to soft pitch your skills and expertise. Raise funding.  You can use LinkedIn to find mentors or potential investors for your startup because there are over three million startup professionals and over 12M small business professionals on LinkedIn and it’s always good to stay in touch with folks who’ve been there, done that and willing to mentor you. Once you’re connected, your participation on LinkedIn (answers, status updates or group conversations) may even cause them to consider investing in your small business. Network with peers in your industry for repeat business referrals.  LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with. For example, mortgage brokers can find real estate agents to partner with on relevant groups and as most small businesses know, these partners are your best source of referrals that can turn into repeat business. With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network. Convince potential customers of your expertise by sharing unique blog content.  Small businesses smart enough to create unique content on their expertise (either with a blog or twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with  small text ads ). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content. Keep your friends close and your competition closer.  Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies. These pages surface key stats on companies; recent hires as well movers and shakers. Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires by browsing through company pages.

Become a social media super hero   linkedin final Become a social media super hero linkedin final Presentation Transcript

  • Become a Social Media Super Hero LINKEDIN – YVETTE ADAMS http://www.facebook.com/socialmediasuperhero
  • Who is Yvette Adams?
    • Hopeless employee and serial entrepreneur
    • 1st business, a newspaper started at 17 years old
    • 2nd business an online tee-shirt business - sold
    • 2007 - Queensland Small Business Champions Young Entrepreneur award.
    • 2010 – Won Creative & Knowledge Base Industries category against 25 finalists at the Sunshine Coast Business Awards
    • 2010 – Won Home Based Business of the Year at the Marketing & Communication Executives International Awards
    • 2010 – Won Commonwealth Business Owner of the Year at the Telstra Business
    • Women’s Awards
  • Online marketing & social media addict & consultant
    • I remember the days before computers!
    • Yahoo email address in 1996
    • Worked in London during 2000/01 on major website development for a leading magazine (then
    • dotcom bubble burst)
    • Made first ecommerce website in 2002
    • Wide and varied background in related areas – graphics, events, PR, journalism, marketing
    • Started own business from home in 2007 when second child 7 weeks old
    • I have Facebook, Linkedin, Youtube, Twitter, Digg, Vimeo, Blog, Google Profile, last.fm, flickr, +++++
    • I LOVE training and assisting others to achieve online success!!!
  • What is Linkedin? http://www.youtube.com/watch?v=ZVlUwwgOfKw LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
  • Linkedin Quick Facts
    • Launched in December 2002.
    • Reached 1 million users in Sept 2004
    • Operates in over 200 countries
    • Over 52% of Linkedin members are outside of the US
    • Used by 69 of the Fortune 100 companies
    • A new member joins Linkedin approximately every second.
    • Linkedin’s CEO is founder Reid Hoffman, previously executive vice president of Paypal, also is Chairman of the Board.
  • LinkedIn was launched before:
    • My Space (Aug 2003)
    • Facebook (2004)
    • YouTube (2005)
    • Twitter (2006)
  • How Linkedin Makes Money
    • Premium subscriptions
    • Corporate solutions
    • Ads
    • They have been profitable
    • since 2007
  •  
  • It operates on the concept of ‘six degrees of separation’ (though Linkedin shows three degrees) Can you connect to Barack Obama, through only a few degrees of relationship? Sure! Through someone who knows someone, this is possible! Barack!
  •  
  • Linkedin stats at Jan 2011
  • Linkedin stats
  • Top 10 Linkedin countries
  • What types of objectives can you fulfill with Linkedin?
    • To establish or build your individual profile or company online
    • To drive traffic to your blog or website
    • To network with others in your niche or who can benefit your business
    • To get valuable feedback
    • To build a community/database
    • To act as an alternative form of communication – quick and easy too!
    • To geo-target messages quickly and easily
    • To hire people – be they volunteers or paid
    • To update your community of news
    • To promote events/product launches/updates/fund-raising drives?
    • To run occasional “social media only” discounts/specials/offers
    • To showcase your portfolio
    • To showcase your resume/awards etc
  • Who does Linkedin suit?
    • Business people
    • Job seekers
    • Recruiters – hire someone!
    • Employers/business deals – check someone out
    • Career builders – check out companies, look up job opps
    • Entrepreneurs/business owners – seeking media opps and speaking opps, wanting to position themselves as an ‘expert’
    • Event organisers – wanting to promote their event and target specific locations and demographics
    • Product manufacturers – promote your product. Direct market a specific business demographic.
    • Service providers – promote your service. Direct market a specific business demographic.
    • As easy as setting up a Gmail/Hotmail/ Facebook page
    • Flesh your profile out
    • Suck in your address book from Gmail/ Hotmail/Facebook or export your contacts from Outlook/MYOB/CRM/emarketing system
    • Seek and add connections
    • Improve your Google PageRank – Make your Linkedin profile public, give it a custom URL
    • Starting posting updates - Promote your blog or website by including links
    • Promote it - include your profile in your email signature and on marketing collateral i.e. business cards, website etc.
    Getting started
  • A little known top Linkedin tip – service provider
  • Orientation – a look around a Linkedin Profile
    • Six main areas:
    • Home Page
    • Groups
    • Profile
    • Contacts
    • Inbox
    • Applications
  •  
  • Contacts functions
  •  
  • Need to ‘cut through’? Use Linkedin’s inbox functions... People are 2-3 times more likely to read a Linkedin message than an email!
    • Like regular email: compose, sent items, read.
    • No need to update email addresses – self managed
  • Join groups, observe & participate
  • My Linkedin group – Web Wednesdays
  •  
  • Linkedin has Apps too!
  • My 2 personal favourite apps in Linkedin
  • Top tips for fleshing out your Linkedin Personal Profile
    • Consider name – how do you want to be known professionally? Probably not a nickname!
    • Primary industry of expertise
    • Use a professional photo which will render well small – it will display next to every update and synch to phones etc!
    • Carefully consider your title – in a long list, how will you stand out?
    • Ensure your bio is professionally written and well optimised – this is your chance to sell your self!
    • Include all links to other social networks and websites – cross populate databases!
  • Orientation – a look around Companies
    • Four main areas:
    • Overview
    • Careers
    • Results
    • Analytics
  • Company insights
    • Find out:
    • Recent hires
    • Size of company
    • More
    • All publically available!
  • Top tips for fleshing out your Linkedin Company Profile
    • Use a quality logo which will render well small
    • Encourage staff to get on Linkedin and connect to the company
    • Encourage staff to seek and nurture clients through it
    • List all your products
  • Once the ‘bat cave’ is set up, it’s time for some networking! 1. Tell people what you’re up to 2. Do “good deeds” 3. Look up  everyone 4. Do your due diligence on potential employers/clients/ JV partners/strategic alliances 5. Ask for some recommendations 6. Do recommendations or others
  • Achieving the Magic ‘500’ connections on Linkedin
  •  
  • More super hero activities you can perform on Linkedin
    • Answer questions you can, ask questions you need help with
    • Run polls
    • Make introductions/seek introductions
    • Provide recommendations/seek recommendations
    • Remember your manners. Be polite, authentic and positive. Personalize where possible!
  • Gain more Linkedin ‘super power’!
    • Feature your Linkedin profile and/or company profile on all appropriate marketing collateral
  • http://www.linkedin.com/advertising Linkedin Ads - PPC
  • Linkedin success stories
    • New York story
  • Linkedin success stories CHINA What:  "Consultant Grows Business to $5 Million in Annual Revenue Using LinkedIn” Who:   James Filbird , owner of  JMF International Trade Group Where:  Hong Kong, China Used LinkedIn to:  James used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn. How:  James uses LinkedIn to get introduced to, and maintain relationships with, like-minded professionals. Using LinkedIn to develop his network has consistently led to new business opportunities for his American-owned, China-based consulting firm.
  • Linkedin success stories AUSTRALIA What:  "Uses LinkedIn to find talent and recruit candidates in the water sector" Who:   Andrew Kable , director and owner,  H2Otalent Where:  Sydney, NSW Australia Used LinkedIn to:  Find talent exclusively in the high-growth, talent-short water sector of Australia. How:  After facing difficulty in finding candidates through job boards, Andrew started using LinkedIn to identify exceptional professionals in his network who possess the special skills required in the water sector.
  • Linkedin success stories AUSTRALIA What:  "Fosters trade and builds business relationships through involvement in LinkedIn Groups, Polls and Answers" Who:   Paul Noon , director of trade and investment Australia at UK Trade & Investment Where:  Sydney, NSW Australia Used LinkedIn to:  Promote events, gain industry insights and create new business opportunities. How:  Paul participates in the " UK Professionals in Australia "  LinkedIn Group  for updates about trade and investment news, policy and industry developments. He also uses  LinkedIn Answers  to post questions about queries he receives, and uses  LinkedIn Polls  to gauge the feedback from the business community to key UK-Australia policy developments.
  • How do you keep up with developments on Linkedin?
    • http://blog.linkedin.com/
    • http://press.linkedin.com/
    • http://www.linkedin.com/today/
    • http://linkedintelligence.com/ - the unofficial site for all things Linkedin
    • Mashable.com
    • Techcrunch.com
    • Readwriteweb.com
    • Google!
    • General Blogs & RSS feeds
  • Offer – Hire a Super Hero!
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