http://www.thecreativecollective.com.au
http://www.thecreativecollective.com.au
• The Creative Collective + YummieMummie.com.au
Yvette Adams
http://www.thecreativecollective.com.au
Citizen of the world
http://www.thecreativecollective.com.au
Citizen of the world
http://www.thecreativecollective.com.au
Citizen of the world
http://www.thecreativecollective.com.au
Kids – Rio (6 years) + Matisse (3 years)
Yvette Adams
http://www.thecreativecollective.com.au
The types of things I do with
my clients
2000 on the database 6729 on the database...
http://www.thecreativecollective.com.au
Let me get to know you a little better…
• Facebook? know it? use it?
• Linkedin? k...
http://www.thecreativecollective.com.au
• That you are REALLY excited, committed and FIRED UP abour
your online business
•...
STOP START
Always doing what you’ve always done
(because you’ll always get what you’ve
always go, or worse – times are
cha...
STOP START
Looking for new business If you haven’t maximised what you’re already
sitting on and what they are worth to you...
The sales funnel
The ice-cream
The Ice-Cream
Marketing Funnel
© 2006 Yvette Adams
http://www.thecreativecollective.com.au
Setting the scene
http://www.youtube.com/watch?v=sIFYPQjYhv8
http://www.thecreativecollective.com.au
Setting the scene
As of September 2009,
there were 1.73 billion internet
users in ...
http://www.thecreativecollective.com.au
Setting the scene
http://www.thecreativecollective.com.au
Setting the scene
http://www.thecreativecollective.com.au
Setting the scene
http://www.thecreativecollective.com.au
Setting the scene
http://www.thecreativecollective.com.au
Setting the scene – Australia stats
http://www.thecreativecollective.com.au
How many internet users in Australia?
• As of June 2009, the Australian Bureau of
...
http://www.thecreativecollective.com.au
• CSIRO is developing wireless technologies to bring broadband
Internet access to ...
http://www.thecreativecollective.com.au
So how can you & your business ride the exciting
internet wave??
http://www.thecreativecollective.com.au
1. EQUIPMENT & SOFTWARE -
http://www.e-businessguide.gov.au/understanding/start/eq...
http://www.thecreativecollective.com.au
Now for some more fun tools…
Google has a lot to offer….
http://www.thecreativecollective.com.au
1. Google Account https://www.google.com/accounts/NewAccount
2. Google Profile htt...
Tracking the results
• Google Analytics or other web stats in place
• Offline procedures in place
You must ask every singl...
http://www.thecreativecollective.com.au
 It should be the epicentre of your business
 It can work for you 24/7
 It can ...
http://www.thecreativecollective.com.au
Traits of a GOOD website
 Visually appealing
 Fulfills the ‘8 second rule’
 Dat...
http://www.thecreativecollective.com.au
Options include:
• Google Maps, Profile etc
• Business directories – paid and unpa...
http://www.thecreativecollective.com.au
http://www.thecreativecollective.com.au
 Visibility on Google Maps gives you access to approx
2.6 million Australians eac...
http://www.thecreativecollective.com.au
The types of categories you might like to
list for
http://www.thecreativecollective.com.au
The types of categories you might like to
list for
http://www.thecreativecollective.com.au
The types of categories you might like to
list for
http://www.thecreativecollective.com.au
• Yellow pages -
http://www.yellowpages.com.au/awu_freeListing.do
Free business di...
http://www.thecreativecollective.com.au
Search ‘free business directory’
or ‘free business listing’ or similar
http://www.thecreativecollective.com.au
Example of a free business directory
http://www.thecreativecollective.com.au
1.2 – Paid business directories
http://www.thecreativecollective.com.au
Government/council directories
http://www.thecreativecollective.com.au
Local directories
http://www.thecreativecollective.com.au
Industry directories
http://www.thecreativecollective.com.au
Article directories
http://www.thecreativecollective.com.au
Article directories
PR news wires
http://www.thecreativecollective.com.au
PR news wires
Blogs
http://www.thecreativecollective.com.au
• Means you can quickly and easily contact your database in a
relevant way rather ...
http://www.thecreativecollective.com.au
Why Microsoft Outlook/Express/ Hotmail etc
just won’t do
error 452 4.5.3 Too many ...
http://www.thecreativecollective.com.au
Six things you need to know about databases
1. Have one
2. Grow it – You need to b...
http://www.thecreativecollective.com.au
• Prospective clients
• Deactivated clients
• Current clients
• VIP Clients
Catego...
http://www.thecreativecollective.com.au
1. Tell your clients, associates, and friends
2. Put a signup form on your home pa...
http://www.thecreativecollective.com.au
The quick and dirty guidelines to
effective emarketing
•80% of whether they open i...
http://www.thecreativecollective.com.au
http://www.businesscatalyst.com
Emarketing systems we use and
recommend…
CASE STUDY | YummieMummie.com.au
Name:
Email:
Post code:
How did you hear
about us?
http://www.thecreativecollective.com.au
CASE STUDY | YummieMummie.com.au
Set objectives & benchmarks
GOALS:
1)To get 500 p...
http://www.thecreativecollective.com.au
CASE STUDY | YummieMummie.com.au
TACTICS AT LAUNCH:
1)Went live when we said we’d
...
http://www.thecreativecollective.com.au
CASE STUDY | YummieMummie.com.au
FINAL RESULT
•Over 1000 on the database
•Profit o...
http://www.thecreativecollective.com.au
http://www.thecreativecollective.com.au
SEO & SEM
Search term
SEO stuff
PPC stuff
http://www.thecreativecollective.com.au
SEO – search engine optimisation
Our methodology:
1. Research – keywords & competi...
http://www.thecreativecollective.com.au
1. Research – keywords & competitors
Tools you can use:
1. https://adwords.google....
http://www.thecreativecollective.com.au
Research – select keywords
Mistakes to avoid when selecting keywords:
Targeting:
•...
http://www.thecreativecollective.com.au
2. Strategise plan of attack –
select keywords, delegate tasks
I am going to targe...
http://www.thecreativecollective.com.au
3. Internal optimisation of page
• page title
• header tags
• meta description
• k...
http://www.thecreativecollective.com.au
<head>
<title>Cookies and Cream - designer childrens clothing. Fun fashion for kid...
Keyword density
http://www.thecreativecollective.com.au
4. External optimisation (off page)
• Link strategies
• Article submissions
• PR n...
http://www.thecreativecollective.com.au
SEM/PPC
Search term
SEO stuff
PPC stuff
http://www.thecreativecollective.com.au
• Pay per impression
• Pay per click
• Content network v search network
• Set your...
http://www.thecreativecollective.com.au
• Google Adwords – target by keywords and regions
• Yahoo! Search Marketing (forme...
http://www.thecreativecollective.com.au
http://www.thecreativecollective.com.au
• A study on social networking usage in Australia, found more than 70 percent of I...
Company Figures
More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 3...
http://www.thecreativecollective.com.au
Facebook stats
Top 10 Facebook User Population
1. United States 79,983,760
2. Unit...
http://www.thecreativecollective.com.au
•Over 6.4 Aussies are on Facebook or at least have opened an account -
38.48% of t...
http://www.thecreativecollective.com.au
Demographic of Australian
Facebook users
• The Australian Facebook population is
m...
• Personal pages
• Company pages v Groups
• Applications
• Marketplace - Lets you sell, give away, buy, ask or
search for ...
Personal page
Personal
page
Business
page
Groups
Groups
Group page
http://www.thecreativecollective.com.au
Facebook advertising
Criteria =
Anywhere in Australia
27 – 50
Female
In a relationship,
engaged, married
What if we specify a city
and a 50 mile radius?
Even more targeted!
http://www.thecreativecollective.com.au
 Worldwide traffic to Twitter.com reached 10 million
visitors in February 2009, u...
http://www.thecreativecollective.com.au
 Once you have a Twitter account (as easy as setting
up a hotmail, gmail or simil...
http://www.thecreativecollective.com.au
•To establish or build your organisation or individual profile
•To drive traffic t...
http://www.thecreativecollective.com.au
•Once you have an objective you need to ‘follow people’
• Suck in your address boo...
http://www.thecreativecollective.com.au
•still an emergent phenomena, and as such, etiquette is negotiable
•@creativecolle...
http://www.thecreativecollective.com.au
• Feel good - Bonnie Sayers @autismfamily, a mother of children with
autism, decid...
http://www.thecreativecollective.com.au
There’s one more very powerful marketing
method I’ve purposely overlooked. Can you...
http://www.thecreativecollective.com.au
How do you know if it’s working?
 Ensure tracking is in place (Analytics)
 Revie...
The sales funnel
The ice-cream
© 2006 Yvette Adams
http://www.thecreativecollective.com.au
The result?
Mmmm….
http://www.thecreativecollective.com.au
We have a growing range of products including ebooks,
dvds and audio sets availabl...
http://www.thecreativecollective.com.au
Want constant tips & inspiration?
1. Sign up to our database
2. Connect to us on L...
http://www.thecreativecollective.com.au
QUESTIONS????QUESTIONS????
4 hour presentation   madam glamour v090710
4 hour presentation   madam glamour v090710
4 hour presentation   madam glamour v090710
4 hour presentation   madam glamour v090710
4 hour presentation   madam glamour v090710
4 hour presentation   madam glamour v090710
4 hour presentation   madam glamour v090710
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  • CP
    So we broke down the many elements of the vision into these three categories so you can clearly see what
    1) is already available….
    2) What we’re currently designing…. And you can also see what we’ve concepted and begun to research a bit(and by the way, none of these “in the works” projects are beta testing yet) , but are still in the “some day” category.
    3) These are things we want to pursue and we think are important to the vision, but we have not truly begun to work on yet.
    Feel free to send questions to scross@kindermusik.com and/or cpenney@kindermusik.com.
  • I didn’t go to Uni – all of this based on work experience in countries all over the world, trying things out whilst working for Govt, small business, as a business owner, not for profit and more
    Have worked in sport &amp; leisure, hospitality, finance, media, education and other industries.
    Consults give me insights
    Once you’re in the game people share their successes and failures
    Cause I love it!
    Marketing program – first lesson
  • Many ISP&amp;apos;s limit the # of emails sent at one time. This is to combat Spam. Even when an email client such as Microsoft Outlook allows for the creation of large mailing lists, the ISP will block the Send operation and return the error you specified.The only way you could alter this would be to purchase a business account with your ISP. A business account allows for sending hundreds and sometimes even thousands of emails. Businesses often have very large customer bases and as such require the ability to send mass mailings. Even individuals who just have a small web presence, even free resources and the like with a membership base, they have to receive either permission or pay for a business account with their ISP.So, sure, Outlook has the capability of creating and sending out a huge mailing list in one Send operation, but unless you have a business account with your ISP, your ISP blocks such Send operations.
  • Make hand out
  • Make hand out
  • If there are 77 words total in a paragraph, and I used the word &amp;quot;keywords&amp;quot; exactly five times, the keyword density for the paragraph is 5 divided
    by 77 times 100, or about 6.49 percent.
  • If there are 77 words total in a paragraph, and I used the word &amp;quot;keywords&amp;quot; exactly five times, the keyword density for the paragraph is 5 divided
    by 77 times 100, or about 6.49 percent.
  • If there are 77 words total in a paragraph, and I used the word &amp;quot;keywords&amp;quot; exactly five times, the keyword density for the paragraph is 5 divided
    by 77 times 100, or about 6.49 percent.
  • If there are 77 words total in a paragraph, and I used the word &amp;quot;keywords&amp;quot; exactly five times, the keyword density for the paragraph is 5 divided
    by 77 times 100, or about 6.49 percent.
  • As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[49]
    up from 3 million queries per day in September 1999 and 10,000 queries per day in November 1998.
    Google.com is one of the 5 most popular sites on the Internet and is used around the world by millions of people.
    Google is the #1 search engine in the Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S. (Nielsen//NetRatings 6/05, based on total number of unique visitors)
    Global unique users per month: 380 million (Nielsen/NetRatings 8/05)
    112 international domains
    Global audience: More than 50 percent of Google.com traffic is from outside the U.S.
    After a controversy involving Yahoo&amp;apos;s index size claims in summer of 2005, the number of indexed pages was removed from the Google home page. Google&amp;apos;s estimate is that it will take around 300 years to organize all of the world&amp;apos;s information At its start in 1998, Google claimed to index 25 million web pages.[1] By June 2005, this number had grown to 8 billion pages, as well as 17 million images, 1 billion Usenet messages, 6,600 print catalogs, and 4,500 news sources.
  • As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[49]
    up from 3 million queries per day in September 1999 and 10,000 queries per day in November 1998.
    Google.com is one of the 5 most popular sites on the Internet and is used around the world by millions of people.
    Google is the #1 search engine in the Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S. (Nielsen//NetRatings 6/05, based on total number of unique visitors)
    Global unique users per month: 380 million (Nielsen/NetRatings 8/05)
    112 international domains
    Global audience: More than 50 percent of Google.com traffic is from outside the U.S.
    After a controversy involving Yahoo&amp;apos;s index size claims in summer of 2005, the number of indexed pages was removed from the Google home page. Google&amp;apos;s estimate is that it will take around 300 years to organize all of the world&amp;apos;s information At its start in 1998, Google claimed to index 25 million web pages.[1] By June 2005, this number had grown to 8 billion pages, as well as 17 million images, 1 billion Usenet messages, 6,600 print catalogs, and 4,500 news sources.
  • Make hand out
  • 4 hour presentation madam glamour v090710

    1. 1. http://www.thecreativecollective.com.au
    2. 2. http://www.thecreativecollective.com.au • The Creative Collective + YummieMummie.com.au Yvette Adams
    3. 3. http://www.thecreativecollective.com.au Citizen of the world
    4. 4. http://www.thecreativecollective.com.au Citizen of the world
    5. 5. http://www.thecreativecollective.com.au Citizen of the world
    6. 6. http://www.thecreativecollective.com.au Kids – Rio (6 years) + Matisse (3 years) Yvette Adams
    7. 7. http://www.thecreativecollective.com.au The types of things I do with my clients 2000 on the database 6729 on the database Unique users per month to site = 665 Unique users per month to site = Regularly 5000+ Communication frequency = infrequent Communication frequency = every two weeks – either newsletter or special offers Online sales = $6000 per annum Online sales = $100,000+ per annum Predominantly offline marketing Predominantly online marketing
    8. 8. http://www.thecreativecollective.com.au Let me get to know you a little better… • Facebook? know it? use it? • Linkedin? know it? use it? • Twitter? Know it? Use it? • Blog? have one? work it? • Website? have one? use it? • CMS website? have one? reap the reward? • Online database? have one? use it? • SEO? know it? use it? • Adwords? Know it? use it? • Emarketing? Know it? use it? • Ecommerce? have one? use it?
    9. 9. http://www.thecreativecollective.com.au • That you are REALLY excited, committed and FIRED UP abour your online business • That you need to establish, then grow your database • That you’d like to get sales happening as soon as possible • That you’d love to be as efficient as you can • That you’d love to automate tasks where possible • That you’d like to know about the most cutting edge, innovative marketing strategies currently available to you • That you are only interested in strategies that give you a GREAT return on investment Important presumptions I’ve made about you for my presentation
    10. 10. STOP START Always doing what you’ve always done (because you’ll always get what you’ve always go, or worse – times are changing!) Thinking outside the square of the most innovative marketing strategies you could possibly engage in Burying your head in the stand and making excuses about being busy/non techie/limited by budget Being open minded about the possibilities and how they could benefit your business some of which are very easy to do and low cost or no cost! Throwing stuff out there with no proper measurement devices in place Tracking and measuring EVERYTHING you do Measuring the cost of advertising and marketing activities Measuring the impact of marketing activities Doing things offline… ..if they can often be done faster and cheaper online Guessing and presuming what your prospectives and clients want Conducting research to understand buying motives and barriers to sale The effect I hope to have on you…The effect I hope to have on you…
    11. 11. STOP START Looking for new business If you haven’t maximised what you’re already sitting on and what they are worth to you Having casual phone, email and walk in chats to prospective clients A bullet proof prospect to conversion system that capitalises on every contact you receive Waiting until your client comes to you Keeping in touch via a frequency and method that is helpful, not annoying Not wanting to put yourself in the spotlight Creating and taking publicity opportunities for the good of your business Hoping for the best and having a ‘bit of an idea’ of what you want to achieve at the end of the day Getting crystal clear about your objectives, setting SMART goals and targets The effect I hope to have on you…The effect I hope to have on you…
    12. 12. The sales funnel The ice-cream The Ice-Cream Marketing Funnel © 2006 Yvette Adams
    13. 13. http://www.thecreativecollective.com.au Setting the scene http://www.youtube.com/watch?v=sIFYPQjYhv8
    14. 14. http://www.thecreativecollective.com.au Setting the scene As of September 2009, there were 1.73 billion internet users in the world.
    15. 15. http://www.thecreativecollective.com.au Setting the scene
    16. 16. http://www.thecreativecollective.com.au Setting the scene
    17. 17. http://www.thecreativecollective.com.au Setting the scene
    18. 18. http://www.thecreativecollective.com.au Setting the scene
    19. 19. http://www.thecreativecollective.com.au Setting the scene – Australia stats
    20. 20. http://www.thecreativecollective.com.au How many internet users in Australia? • As of June 2009, the Australian Bureau of Statistics reported 8.4million active internet subscribers in Australia. • According to ComScore Australia’s internet population over the age of 15 in 2009 grew to 12.6 million Australians from 11.3 in 2008. ComScore, November 2009
    21. 21. http://www.thecreativecollective.com.au • CSIRO is developing wireless technologies to bring broadband Internet access to rural and remote areas of Australia. http://www.csiro.au/science/Broadband-to-the-bush.html • The Rudd Government’s introduced a mandatory censoring of certain internet content filtering plan at the end of 2008. The plan was first created as a way to combat child pornography and adult content, but could be extended to include controversial websites on euthanasia or anorexia. See these website for more info: • http://www.netalert.gov.au/ • http://openinternet.com.au/ • http://google-au.blogspot.com/2009/12/our-views-on-mandatory-isp-filterin Issues affecting your online business In Australia
    22. 22. http://www.thecreativecollective.com.au So how can you & your business ride the exciting internet wave??
    23. 23. http://www.thecreativecollective.com.au 1. EQUIPMENT & SOFTWARE - http://www.e-businessguide.gov.au/understanding/start/equipment 2. SECURITY - http://www.staysmartonline.gov.au/secure-computer 3. BE ALERT - https://www.ssoalertservice.net.au/user/?action=register 4. INTERNET CONNECTIONS- http://www.e-businessguide.gov.au/understanding/start/connected and http://www.e-businessguide.gov.au/building/technical/connection 5. Downloads, uploads & bandwidth - http://www.planetisp.com.au/calculator.php 6. BACK UPS – Back up often! 7. BROWSERS – Explorer, Firefox, Chrome, Safari & More 8. EMAIL - http://www.e-businessguide.gov.au/understanding/start/email 9. GETTING MOBILE - http://www.staysmartonline.gov.au/secure-smartphone Well first you gotta get your tool kit ready…
    24. 24. http://www.thecreativecollective.com.au Now for some more fun tools… Google has a lot to offer….
    25. 25. http://www.thecreativecollective.com.au 1. Google Account https://www.google.com/accounts/NewAccount 2. Google Profile http://www.google.com/profiles/ 3. Google Maps http://www.google.com/maps 4. Google Alerts http://www.google.com/alerts 5. Google Calendar http://www.google.com/calendar 6. Google Analytics http://www.google.com/analytics 7. Google Trends http://www.google.com/trends 8. Google Webmaster http://www.google.com/webmaster AND there is many more! A small intro to the suite of Google’s free tools
    26. 26. Tracking the results • Google Analytics or other web stats in place • Offline procedures in place You must ask every single person who: • Walks in • Phones up • Emails you For their: • Name • Email • Phone – main and alternative is ideal • Post code • Preferred method of contact i.e. phone or email • HOW THEY HEARD ABOUT YOU. ‘newspaper’ is not enough – try and extract exact name of the publication and note it.
    27. 27. http://www.thecreativecollective.com.au  It should be the epicentre of your business  It can work for you 24/7  It can grow with your business – i.e. more classes, change of contact details, news etc.  Google will reward you  The demographic you are targeting demand it (Gen X & Y) starts a search for new info, services and products on a search engine, Cell phone, no landline, pay bills online, Reads blogs/websites/youtube not newspaper, does not have Yellow Pages, into Social networking, judges brands by their web site. THERE ARE NOW MORE GEN X & Y IN THE WORKPLACE THAN BABYBOOMERS PRIORITY 1 – Get the website right. WHY?
    28. 28. http://www.thecreativecollective.com.au Traits of a GOOD website  Visually appealing  Fulfills the ‘8 second rule’  Data capture prominent and enticing for users to leave details i.e. incentive  Any desired call to action prominently featured  Opportunities for clients to ‘interact’ where-ever possible – comments, fill in form, check availability, view photos, videos, audios etc.  Easy to find the information they want with multiple navigation points plus main service offerings clearly identifiable  Loads fast  Scannable copy with lots of internal links  Search engine optimised  Regularly updated so encourages repeat visits – events and news articles good here
    29. 29. http://www.thecreativecollective.com.au Options include: • Google Maps, Profile etc • Business directories – paid and unpaid • Government/council/local directories • Industry directories • Social media (but we’ll go into that more later) PRIORITY 2 – Establish a web presence
    30. 30. http://www.thecreativecollective.com.au
    31. 31. http://www.thecreativecollective.com.au  Visibility on Google Maps gives you access to approx 2.6 million Australians each month according to Roy Morgan  Are you on there? It’s free! Google Maps
    32. 32. http://www.thecreativecollective.com.au The types of categories you might like to list for
    33. 33. http://www.thecreativecollective.com.au The types of categories you might like to list for
    34. 34. http://www.thecreativecollective.com.au The types of categories you might like to list for
    35. 35. http://www.thecreativecollective.com.au • Yellow pages - http://www.yellowpages.com.au/awu_freeListing.do Free business directories
    36. 36. http://www.thecreativecollective.com.au Search ‘free business directory’ or ‘free business listing’ or similar
    37. 37. http://www.thecreativecollective.com.au Example of a free business directory
    38. 38. http://www.thecreativecollective.com.au 1.2 – Paid business directories
    39. 39. http://www.thecreativecollective.com.au Government/council directories
    40. 40. http://www.thecreativecollective.com.au Local directories
    41. 41. http://www.thecreativecollective.com.au Industry directories
    42. 42. http://www.thecreativecollective.com.au Article directories
    43. 43. http://www.thecreativecollective.com.au Article directories
    44. 44. PR news wires
    45. 45. http://www.thecreativecollective.com.au PR news wires
    46. 46. Blogs
    47. 47. http://www.thecreativecollective.com.au • Means you can quickly and easily contact your database in a relevant way rather than spending hours on the phone ‘ringing around’ and not getting any body or hours printing and collating envelopes and posting out specials or running the risk of missing people from hotch potch excel spreadsheets or ‘groups’ in outlook. • You can start to do contras with other companies i.e. I’ll give you a mention in my blast out if you’ll give me one in yours • Adds significant value to your business should you ever decide to sell it. • Gives you a good birds eye view of your business. • Can grow automatically overnight if linked to your website PRIORITY 3 – Establish a database The importance of a centralised, online database
    48. 48. http://www.thecreativecollective.com.au Why Microsoft Outlook/Express/ Hotmail etc just won’t do error 452 4.5.3 Too many recipients specified You have exceed the maximum number of recipients allowed within one hour. Please try again in one hour.
    49. 49. http://www.thecreativecollective.com.au Six things you need to know about databases 1. Have one 2. Grow it – You need to be constantly thinking of ways to grow your database. 3. Segment it into relevant client groups that apply to your business – different people are interested in different products, services, events or information you might have on offer so don’t bother them with things that don’t apply. Just think, how would you like someone telling you all about make-up when you’re a bloke! 4. Communicate with either the entire database or the client groups mentioned above REGULARLY (but not so often that you end up annoying them and they unsubscribe) and RELEVANTLY. 5. Track results and listen to and implement the feedback your database give you 6. Get a system that will grow with you
    50. 50. http://www.thecreativecollective.com.au • Prospective clients • Deactivated clients • Current clients • VIP Clients Categories every business should have • By product purchase • By service • By gender • By location Some others that may suit you
    51. 51. http://www.thecreativecollective.com.au 1. Tell your clients, associates, and friends 2. Put a signup form on your home page and every page of your Web site. 3. Offer a free goodie for new subscribers - free article, report, resource list, e-book, etc. 4. Offer an incentive i.e. go in the draw to win a free shopping spree, new draw every month! 5. Swap ads in broadcasts from other databases 6. Buy ads in broadcasts from other databases 7. Plug your website/database sign up in your e-mail signature 8. Get content published in OTHER enewsletters 9. Promote your website/incentive to the professional organizations and associations you're a member of. 10. Encourage people to sign up on the back of your business cards. 11. Become active in a few online forums where your ideal market hang out. Ways to start or grow your database
    52. 52. http://www.thecreativecollective.com.au The quick and dirty guidelines to effective emarketing •80% of whether they open is the subject header – focus on What? (What will users find on this page — i.e., what's its function?) Why? (Why should they care — i.e., what's in it for them?) or the ‘so what factor’ •Frequency •Timing •Effective, relevant copy •Irresistable offers/exceptionally strong calls to action • Images •Don’t forget your plain text version/MIME •Meet your legal obligations — For example, CAN-SPAM for US senders. •Test, test, test •Test, measure, refine, repeat
    53. 53. http://www.thecreativecollective.com.au http://www.businesscatalyst.com Emarketing systems we use and recommend…
    54. 54. CASE STUDY | YummieMummie.com.au Name: Email: Post code: How did you hear about us?
    55. 55. http://www.thecreativecollective.com.au CASE STUDY | YummieMummie.com.au Set objectives & benchmarks GOALS: 1)To get 500 people registered on our database within first month of being live 2)To get $30 in profit in first month of being live to cover only business overhead – monthly web hosting fee TACTICS PRE LAUNCH: 1)Set up emarketing system 2)Got ‘splash page’ up approx. 2 weeks prior to launch date 3)Sent email to family, friends and other contacts, encouraged them to send on via pre-written email 4)Posted link to site on social media profile pages 5)Brokered deals for promotion to run in strategic alliance blast outs prior to launch 6)Kept in touch with growing database to build anticipation ‘just a few days now’, ‘just a few hours’, unveiling prizes etc
    56. 56. http://www.thecreativecollective.com.au CASE STUDY | YummieMummie.com.au TACTICS AT LAUNCH: 1)Went live when we said we’d go live (10am, 9 May) 2)Tested to make sure everything was working 3)Sat back and waited to see what would happen…. RESULTS AT LAUNCH: •Within 2 minutes of one strategic email going out, 28 sign ups •186 sign ups, day before site had even gone live •Went live at 10am… •By 11:30am - 500 sign ups Unique users on www.yummiemummie.com.au site
    57. 57. http://www.thecreativecollective.com.au CASE STUDY | YummieMummie.com.au FINAL RESULT •Over 1000 on the database •Profit of $60, passive income in first two weeks of business TACTICS DURING LAUNCH: •Saw how effective cross marketing was working and brokered more • Saw leading referrer was http://www.lottos.com.au/forum/viewthreadlite.php and http://www.wincompetitions.com.au/board/index.php and posted more forum references
    58. 58. http://www.thecreativecollective.com.au
    59. 59. http://www.thecreativecollective.com.au SEO & SEM Search term SEO stuff PPC stuff
    60. 60. http://www.thecreativecollective.com.au SEO – search engine optimisation Our methodology: 1. Research – keywords & competitors 2. Strategise plan of attack – select keywords, delegate tasks 3. Internal optimisation (on page) - page title, header tags, meta description, alt tags on images and links , keyword density 4. External optimisation (off page) - link strategies, article submissions, PR newswires, blogs
    61. 61. http://www.thecreativecollective.com.au 1. Research – keywords & competitors Tools you can use: 1. https://adwords.google.com/select/KeywordToolExternal (free) 2. Goodkeywords – free 3. It’s not free, but it is pretty good: http://affiliate.wordtracker.com/d/722e16/699/a/155079/i Monthly cost: $52.70 4. http://www.keywordlocator.com. One time cost: $87 5. www.keywordspy.com + http://www.spyfu.com 6. Google Insights – compare search volume patterns across regions, categories and time frames 7. marketsamurai.com 8. domaintools.com – analyse ownership of competitor domains and therefore online strategy There are many more too.
    62. 62. http://www.thecreativecollective.com.au Research – select keywords Mistakes to avoid when selecting keywords: Targeting: • Single-word terms • Terms that are way too broad, and not focused to what you offer • Terms that are too specialized, which nobody searches for • Terms which are unpopular • Highly-competitive terms which you can't hope to rank well for Number of Google Matches Term 11,600,000 writer 1,200,000 real estate writer 48,000 freelance real estate writer 9,000 freelance real estate writer los angeles
    63. 63. http://www.thecreativecollective.com.au 2. Strategise plan of attack – select keywords, delegate tasks I am going to target the following keywords and key phrases…… I am going to optimise the following pages as a priority……… And further pages in this priority……. I will need assistance from these areas……
    64. 64. http://www.thecreativecollective.com.au 3. Internal optimisation of page • page title • header tags • meta description • keywords • alt tags on images and links • keyword density
    65. 65. http://www.thecreativecollective.com.au <head> <title>Cookies and Cream - designer childrens clothing. Fun fashion for kids. All the best labels - albetta, mama mio, baby legs +++</title> <meta name="keywords" content="children, kid, baby, toddler, clothing, clothes, wear, fashion, designer, label" /> <meta name="description" content="Cookies and Cream - designer childrens clothing. Fun fashion for kids. All the best labels - albetta, mama mio, baby legs +++" /> <meta http-equiv="Content-type" content="text/html; charset=iso-8859-1" /> <meta name="publisher" content="Web Design by The Creative Collective http://www.thecreativecollective.com.au" /> <meta name="generator" content="" /> <meta name="robots" content="ALL" /> Meta data/ meta tags 1. External OPTIMISATION (off page)
    66. 66. Keyword density
    67. 67. http://www.thecreativecollective.com.au 4. External optimisation (off page) • Link strategies • Article submissions • PR newswires • Blogs
    68. 68. http://www.thecreativecollective.com.au SEM/PPC Search term SEO stuff PPC stuff
    69. 69. http://www.thecreativecollective.com.au • Pay per impression • Pay per click • Content network v search network • Set your budget • Track, measure, refind Pay per click – how it works
    70. 70. http://www.thecreativecollective.com.au • Google Adwords – target by keywords and regions • Yahoo! Search Marketing (formerly Overture) - http://searchmarketing.yahoo.com/en_AU/ • Microsoft adCenter - https://adcenter.microsoft.com • Facebook – target by towns/cities, gender, marital status, education +++ • Ebay – https://adcommerce.ebaypartnernetwork.com/adnetfiles/home/en- US/index.html • Sensis Bidsmart - https://bidsmart.sensis.com.au/ • Others Pay per click options
    71. 71. http://www.thecreativecollective.com.au
    72. 72. http://www.thecreativecollective.com.au • A study on social networking usage in Australia, found more than 70 percent of Internet users in Australia visited a social networking site in June 2009, up 29 percent from the previous year. ComScore, August 2009 • Yahoo!7 Answers received 2.5 million Australia visitors. Nielsen, November 2009 • Twitter growth in the past 12 months in Australia equates to 1150%.November 2009 • Wikipedia received 5.2 million Australian visitors. Nielsen, November 2009 • 79.1% of internet users in Australia view online video. Universal McCann, July 2009 • YouTube receives 6.17 million monthly Australian visitors. ComScore, 2009 • Blogger received 3.1 million Australian visitors. Nielsen, November 2009 Australian social media stats
    73. 73. Company Figures More than 400 million active users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans Average User Figures Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day on Facebook Average user clicks the Like button on 9 pieces of content each month Average user writes 25 comments on Facebook content each month Average user becomes a fan of 4 Pages each month Average user is invited to 3 events per month Average user is a member of 13 groups Facebook stats
    74. 74. http://www.thecreativecollective.com.au Facebook stats Top 10 Facebook User Population 1. United States 79,983,760 2. United Kingdom 19,592,800 3. Turkey 12,451,320 4. Canada 12,111,720 5. France 11,657,180 6. Italy 10,652,960 7. Indonesia 8,175,600 8. Australia 6,439,980 9. Spain 6,284,120 10. Colombia 5,970,040 Source:checkfacebook.com - Aug 09
    75. 75. http://www.thecreativecollective.com.au •Over 6.4 Aussies are on Facebook or at least have opened an account - 38.48% of the Australian online population and 2.46% of the global audience (261,807,120 users) •Australian Facebook users uploaded 80 million pictures, wrote 32 million wall posts and 45 million status updates in October. Nielsen, November 2009 •Facebook’s now accounts for 29 per cent of all time spent online by Australians – this has seen research group Nielsen define the trend as Facebook Time and Non Facebook Time. Nielsen, November 2009 •October social networking usage - Facebook’s unique audience was 8.1 million, followed by MySpace which was steady on 2.3 million users while Bebo lagged well behind on 358,000. Nielsen, November 2009 •Facebook grew by 32% over 08/09 and is the most engaged social network in Australia. *CheckFacebook.com Facebook stats for Aussie
    76. 76. http://www.thecreativecollective.com.au Demographic of Australian Facebook users • The Australian Facebook population is made of 55.6% of female and 44% of Male. • Facebook remains a generation Y social network. The biggest segment is the 25- 34 years old with 29.3% followed by the 18-24 with 28.8%. • The 35 years + segment currently accounts for 30.4% of the Australian Facebook population and is according to Nielsen Online, the fastest growing segment. Source:checkfacebook.com - Aug 09
    77. 77. • Personal pages • Company pages v Groups • Applications • Marketplace - Lets you sell, give away, buy, ask or search for anything you want a in a trusted and fun environment. You can also use Marketplace to see what your friends are buying and selling. • Facebook Ads How it all works
    78. 78. Personal page Personal page
    79. 79. Business page
    80. 80. Groups
    81. 81. Groups
    82. 82. Group page
    83. 83. http://www.thecreativecollective.com.au Facebook advertising
    84. 84. Criteria = Anywhere in Australia 27 – 50 Female In a relationship, engaged, married
    85. 85. What if we specify a city and a 50 mile radius? Even more targeted!
    86. 86. http://www.thecreativecollective.com.au  Worldwide traffic to Twitter.com reached 10 million visitors in February 2009, up a whopping 700 percent from the same time last year, according to comScore  But the question is, should you be doing it and what are the tangible results it can return? 5.0 To Twitter or not to Twitter – that is the question!
    87. 87. http://www.thecreativecollective.com.au  Once you have a Twitter account (as easy as setting up a hotmail, gmail or similar email account and also free), essentially you have 140 characters to play with and tell people what you are doing.  The key to getting the return on your efforts is, like any other marketing, setting out with a specific objective in mind. 5.0 To Twitter or not to Twitter – that is the question!
    88. 88. http://www.thecreativecollective.com.au •To establish or build your organisation or individual profile •To drive traffic to your blog or website •To network with potential parents, influencers, or others in your niche. •To get valuable feedback •To build a community •To act as an alternative form of communication – quick and easy too! •To hire people – be they volunteers or paid? •To update your community of new etc. •To promote events/product launches/updates/fund-raising drives? •To provide live coverage of an event (you could ‘twitter’ updates from for instance a tele-thon, all night walk-athon etc) •To raise money for a child/family in need •To show a more personal side of yourself from your usual public persona? •To run occasional “twitter only” discounts and specials Possible relevant objectives:
    89. 89. http://www.thecreativecollective.com.au •Once you have an objective you need to ‘follow people’ • Suck in your address book, search for relevant groups to join, list on directories, search for existing customers or influencers in your industry and clicking on the ‘follow’ button • Aim for relevancy and large number of followers •Follow and follow back - It is generally Twitter etiquette to reciprocate those who follow you by following them back Follow and be followed
    90. 90. http://www.thecreativecollective.com.au •still an emergent phenomena, and as such, etiquette is negotiable •@creativecollect i.e. ‘enjoyed your presentation today – great tips!’ • # hashtags are a community-driven convention for adding additional context and metadata to your tweets. Example uses Events or conferences, e.g.: "Tara's presentation on communities was great! #barcampblock" Disasters: "#sandiegofire A shelter has opened up downtown for fire refugees." Memes: "My #themeword for 2008 is conduct." Context: "I can't believe anyone would design software like this! #microsoftoffice" Recall: "Buy some toilet paper. #todo" Quote: "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote You thought texting was bad. Now learn twitterisms!
    91. 91. http://www.thecreativecollective.com.au • Feel good - Bonnie Sayers @autismfamily, a mother of children with autism, decided to use Twitter to promote awareness of autism and to allow those who live with it to share their experiences and knowledge with others. Dubbed “Twitter Autism Day” and connected with the #ASD hashtag, achieved huge number of tweets becoming a “trending topic” on more than one occasion during the day. Sharing their experiences over Twitter was a great way for parents and those suffering autism to connect. • $$$ Story - In December 2008 computer giant Dell (@delloutlet) announced that it had generated $1 million online by posting e- commerce links to its Twitter feed. Latest reports say it has now surpassed $2m in Twitter related sales. Whilst it obviously isn’t a not for profit organization (far from it in fact) we’re sure you’ll agree it’s not a bad result for a little twittering! Twitter success stories
    92. 92. http://www.thecreativecollective.com.au There’s one more very powerful marketing method I’ve purposely overlooked. Can you guess what it is? Word of mouth!!! •Referrals •Incentives •Strategic alliances •The overall customer experience •Surveys/polls •Mystery shoppers •Immediate feedback asking for a referral
    93. 93. http://www.thecreativecollective.com.au How do you know if it’s working?  Ensure tracking is in place (Analytics)  Review your web stats regularly  Work out your cost per lead and cost per sale regularly  Re-allocate spend that is not working  Review your emarketing stats regularly
    94. 94. The sales funnel The ice-cream © 2006 Yvette Adams
    95. 95. http://www.thecreativecollective.com.au The result? Mmmm….
    96. 96. http://www.thecreativecollective.com.au We have a growing range of products including ebooks, dvds and audio sets available on all this and more! See: http://www.thecreativecollective.com.au/shop.html Want more on this stuff?Want more on this stuff?
    97. 97. http://www.thecreativecollective.com.au Want constant tips & inspiration? 1. Sign up to our database 2. Connect to us on Linkedin.com 3. Like our Facebook page 4. Follow us on Twitter 5. Come to our Web Wed events 6. Buy our products You can do all this from our website: http://www.thecreativecollective.com.au
    98. 98. http://www.thecreativecollective.com.au QUESTIONS????QUESTIONS????

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