Overview•All About You•Overview of The Circus•Programs of Study•Career Services•The Tour•Costs & Resources•Admissions Requirements•Recommendations•Q&A
Our MissionThe mission of The Creative Circusis tograduate the best-prepared, mostavidlysought-after creatives in theindustry.
Life at The Circus
The 411•2 year certificate program•Founded in 1995•Bridge gap between education and industry•Top feeder school•Diverse student population•280+ students•Fully accredited by C.O.E.•National Advisory Board•Concept & Strategy•Location/environment
How We’re Different•Learn by doing•Individual attention/class size•Integrated, collaborative programs•7 full-time dedicated faculty members•Part-time faculty all industry pros•Connections to the industries we serve•Forums•Mentors•Student Competitions
The Inside Scoop•Scheduling•Homework•Working while in school•24 Hour period/panel reviews
Programs of Study•Art Direction•Copywriting•Design•Image•Interactive Development
Programs of StudyArt Direction Continue1Q 2Q 3Q 4QGE101 - Strategy 1 CG904 - InDesign/Illustrator VS301 - Type 3 TM410 - Creative Team 4Introduces students to the basics of developing a Introduction to standard Adobe software Advanced course giving a detailed examination of Working with a partner, students will be requiredcreative strategy based on sound business VS201 - Type 2 letter forms and extensive development of multi- to develop original advertising campaigns forprinciples, realistic budgets and focused Continues to look into applied typography and its page and book common, workaday consumer products advancingdemographics design design skills skills learned in TM310VS101 - Type 1 VS202 - Color Theory 1 TM31 - Creative Team 3 TM411 - Advertising Concepts 2 Introduction to type as symbols, individual letter Explores color as the soul of design and how these Working with a partner of another discipline, the Working with a partner, the student will carryforms, shape and space theories are applied to specific creative works student will concept several print advertising forward the concepting of print advertisingVS102 - Intro to Design TM210 - Introduction to Creative Team campaigns during the course of this class. The campaigns. The objective is to develop furtherDevelop a basic understanding of design principles Introduces the student to the basic work structure objective of the course is to begin to develop professional-level samples of the student’s workand vocabulary for creative visual thinking in which he or she will work through the professional-level samples of the student’s work for his or her final portfolioGE102 - Creative Thinking remainder of both school and professional for their final portfolio DS606 - BrandingEmphasis on the daily necessity for original careers. Teamed with a partner, the student will TM311 - Advertising Concepts 1 Explore brand identity and how to consider thethinking and writing in the creative field be exposed to the techniques of joint Students will develop advertising concepts to be logo, trademark, messaging and voice on a holistic brainstorming, concept development and presented weekly in class. This course will stress level execution of ideas through “thumbnails” or not only the value of the concepts but also the CG925 - Trends “comps” manner in which they are presented, including This seminar course will introduce students to the voice, vocabulary, conviction, cogency and ease concepts behind using new media and trend GE903 - Photoshop 1 spotting in advertising Introduction to the standard industry software for image manipulation 5Q 6Q 7Q 8Q AD401 - Layout 1 AD40 - Layout 2 TM601 - Interdisciplinary Teams CW/DES TM810 - Creative Teams Basic awareness of spatial relationships of The course focus is on more intricate layouts. Collaborations between art In this final teams course, 8th quarter students will headlines, photos, body copy, logos, and white Multi-visual, run-around typography, mixed directors, designers, writers and photographers in work in teams and individually to ensure that the space. media, multi-page layouts, brochures. a creative team to create an original campaign or ads produced for their portfolio are expertly DS520 - Brand Extension TM610 - Creative Team 6: Alternative Marketing poster concepted and executed and are ready to present Take a Brand and create a new sub-Brand in teams While working with a partner, the student will be TM71 - Creative Teams 7 to potential employers of 3 (DS, AD, CW) in an effort to enhance the exposed to the radical, innovative, unconventional Working within a team, the student will develop TM810 - Concepting for the Portfolio client’s opportunities for revenue and sometimes startling approaches to advertising original advertising campaigns at the highest level The student will be expected to review his or her TM511 - Advertising Concepts 3 which have come to be called “guerrilla of excellence for common consumer products and own portfolio and to work with the instructor in The student, working with her or his partner, will marketing” package goods. this class to reinforce strengths and fill gaps in begin to create some of the final forms of TM611 - Advertising Concepts 4 TM711 - Advertising Concepts 5 what will become the student’s graduate portfolio campaigns which will form the core of the Working in teams, the students will concept and In this final quarter of Advertising Concepts, the All assignments in this class will be tailored to the student’s work for his or her final portfolio execute a series of print campaigns student will create advertising campaigns, across student’s individual need. TM41 - Firedrill CG921 - Web Design all media, which may be expected to represent the GR801 - Graduate Portfolio Review/ Job Prep Students will be expected to concept and execute Introduction to concepting in the interactive student’s talent and abilities in the job market This class will focus on the job search, final multiple advertising campaigns within a concise environment through their final portfolio portfolio with in-depth portfolio critiques, web- time limit. CG926 - Digital 2 site, PDF electronic portfolio and traditional Students will take an existing print ad campaign portfolio preparation. The contact, the from their portfolio and expand it to a new media interview, salaries, research, salary format negotiations, working with recruiters, professionalism, and presentation will be covered. Elective
Programs of StudyCopywriting1Q 2Q 3Q 4Q ContinueGE101 - Strategy 1 CG904 - Indesign/Illustrator (can test out) CG925 - Trends TM410 - Creative Team 4Introduces students to the basics of developing a Introduction to standard Adobe software This seminar course will introduce students to the Working with a partner, students will be requiredcreative strategy based on sound business CW201 - Developing your Voice concepts behind using new media and trend to develop original advertising campaigns forprinciples, realistic budgets and focused The professional advertising writer must have a spotting in advertising common, workaday consumer products advancingdemographics distinctively personal style in the way she or he CW106 - Headlines skills learned in TM310CW104 - Art Direction for Copywriters approaches a problem, whether conceptual or Copywriting students will work to concept, craft TM411 - Advertising Concepts 2This course will familiarize copywriters with written. This course will encourage the student to and refine headlines for varied types of Working with a partner, the student will carrytechniques, constraints and freedoms which those overcome inhibitions and prejudices in order to advertising campaigns forward the concepting of print advertisingwho will be their career partners in the allow her or him to gain experience and TM310 - Creative Team 3 campaigns. The objective is to develop furtherprofessional world confidence in the value of her or his intrinsic Working with a partner of another discipline, the professional-level samples of the student’s workCW101 - Introduction to Copywriting talent and ability student will concept several print advertising for his or her final portfolioThis introductory course will allow the copywriting CW203 – Writing Scripts campaigns during the course of this class. The CW301 - Copy 1student to begin to learn the rudimentary In this course, the student will be introduced to objective of the course is to begin to develop This is not about building a book; it’s abouttechniques of writing advertising headline and the basics of writing scripts, including time professional-level samples of the student’s work building the skills to build a book:body copy, the economy of words and thought constraints, building the “theater of the mind” for for their final portfolio style, emotion, grammar, rhythm, meaning, re-peculiar to this type of writing, and the necessity the audience and basic production principles TM311 - Advertising Concepts 1 writing. In short, writing correctlyof creative thinking in written expression TM210 - Introduction to Creative Team Students will develop advertising concepts to be CW601 - Interactive CopyGE102 - Creative Thinking Introduces the student to the basic work structure presented weekly in class. This course will stress A course designed to teach the writer to deal withLooking at the world differently, Intro to in which he or she will work through the not only the value of the concepts but also the the structure, continuity, transition and styleteamwork, meetings, sketching, experimenting remainder of both school and professional manner in which they are presented, including problems associated with writing in careers. Teamed with a partner, the student will voice, vocabulary, conviction, cogency and ease detailed, narrative form be exposed to the techniques of joint brainstorming, concept development and execution of ideas through “thumbnails” or “comps” 5Q 6Q 7Q 8Q CW720 - Copycrafting 1 CW820 - Copycrafting 2 TM601 - Interdisciplinary Teams CW/DES TM810 - Creative Teams The advanced copywriting student will break In this advanced level graduate quarter class, copy Collaborations between art In this final teams course, 8th quarter students will down and improve their copy, word by word, for is perfected for the final book directors, designers, writers and photographers in work in teams and individually to ensure that the possible portfolio pieces TM610 - Creative Team 6: Alternative Marketing a creative team to create an original campaign or ads produced for their portfolio are expertly TM415 - Firedrill While working with a partner, the student will be poster concepted and executed and are ready to present Students will be expected to concept and execute exposed to the radical, innovative, unconventional TM710 - Creative Teams 7 to potential employers multiple advertising campaigns within a concise and sometimes startling approaches to advertising Working within a team, the student will develop CW805 - Professional Dev. for Copywriting time limit. which have come to be called “guerrilla original advertising campaigns at the highest level This course will allow graduating Copywriters the DS520 - Brand Extension marketing” of excellence for common consumer products and opportunity to learn about professional best Take a Brand and create a new sub-Brand in teams TM611 - Advertising Concepts 4 package goods. practices, self-promotion and career development of 3 (DS, AD, CW) in an effort to enhance the Working in teams, the students will concept and TM711 - Advertising Concepts 5 GR801 - Graduate Portfolio Review/ Job Prep client’s opportunities for revenue execute a series of print campaigns In this final quarter of Advertising Concepts, the This class will focus on the job search, final TM511 - Advertising Concepts 3 CW401 - Body Copy student will create advertising campaigns, across portfolio with in-depth portfolio critiques, web- The student, working with her or his partner, will This course emphasizes bringing the same creative all media, which may be expected to represent the site, PDF electronic portfolio and traditional begin to create some of the final forms of talent to body copy that a great writer brings to student’s talent and abilities in the job market portfolio preparation. The contact, the campaigns which will form the core of the their headlines through their final portfolio interview, salaries, salary negotiations, working student’s work for his or her final portfolio CG926 - Digital 2 with recruiters, professionalism, and presentation Students will take an existing print ad campaign will be covered. There will also be some portfolio from their portfolio and expand it to a new media review by guest reviewers. We will address the format many-faceted aspects of the job search and go over specific agency information, history and research Elective
Programs of StudyDesign Continue1Q 2Q 3Q 4QVS203 – Production CG904 - InDesign/Illustrator DS104 - Trademarks 1 DS403 - Package DesignHands on course that offers student the Introduction to standard Adobe software Learning that a logo is an Pushing the idea of packaging and how a productknowledge to prepare work for print or VS201 - Type 2 advertisement, expression and visual and package can work together to make it morereproduction Continues to look into applied typography and its representation in a simple wordless statement desirableVS101 - Type 1 design VS301 - Type 3 DS606 - Branding Introduction to type as symbols, individual letter VS202 - Color Theory 1 Advanced course giving a detailed examination of Explore brand identity and how to consider theforms, shape and space Explores color as the soul of design and how these letter forms and extensive development of multi- logo, trademark, messaging and voice on a holisticVS102 - Intro to Design theories are applied to specific creative works page and book levelDevelop a basic understanding of design principles GE101 - Strategy 1 design skills CG925 - Trendsand vocabulary for creative visual thinking Introduction to the basics of developing a creative VS401 - Design Concepts This seminar course will introduce students to theGE102 - Creative Thinking strategy based on sound business Marrying concept with design principles in order concepts behind using new media and trendEmphasis on the daily necessity for original Principles, realistic budgets, and focused to create a cohesive, communicative end product spotting in advertisingthinking and writing in the creative field demographics GE903 - Photoshop 1 CG921 - Web Design Introduction to the standard industry software for Introduction to concepting in the interactive image manipulation environment 5Q 6Q 7Q 8Q DS504 - Trademarks 2 GE976 - Deathmatch DS803 - Capital Campaigns DS805 - Grad Portfolio Continuation from DS104 to develop the Intense class giving real world deadlines and client Student explores who they are or what they love Focus on completion of design projects, and their students’ skills to solve any given identity issue type experiences by executing 6 projects in a 10 in a set of deliverables that reflect and expression presentations in the final portfolio critique DS506 - Publications week time period of themselves DS505 - Corporate Identity Introduction to magazine design by developing VS302 - Color Theory 2 TM601 - Interdisciplinary Teams Exploration of the conceptual and technical a publication that speaks to a specific audience Continued exploration of the use of color Disciplines collaborate to create an original understanding of a corporate ID as a system of DS520 - Brand Extension CG913 - Photoshop 2 campaign communication Mixed discipline class teaching collaboration to Continuation of Photoshop I by learning new DS706 - Advanced Branding DS705 - Professional Practices further develop existing brands awareness concepts in the area of custom selection and Examination of how a brand is communicated Focus on and learn professional best practices, self DS401 - Illustration for Designers taking greater control over the editing process both internally and externally, by developing promotion and career development Developing original art for various media, CG941 - Concepting for Flash effective and efficient brand messages and Elective formats, functions and problems with an Introduction to this vector based software and its materials emphasis on hand skills and mixed media uses for apparent seamless animation Elective
Programs of StudyImage1Q 2Q 3Q 4Q ContinueIM100 - Basic Lighting IM200 - Advanced Lighting IM310 - Introduction to Portraiture IM340 - Documentary PhotographyLight is one half of photography Daylight and Students will continue studies in lighting principles Broad, short, Rembrandt, split, beauty and The photodocumentarian works with sociallytungsten light will be discussed and practiced. introduced in Basic Lighting. Topics include butterfly lighting are some of the basics covered significant issues through the language ofPlacement, intensity, metering and exposing of lighting ratios, characteristics, additive and here. Posing and body language will also be photography. Class topics includelight are the basic controls a photographer must subtractive methods, color balancing and mixed discussed. equipment, films, processes, researching andmaster. lighting. IM220 - Visual Thinking for Photographers finding markets, obtaining releases and a varietyIM110 - Digital Photography 1 IM210 - Digital Photography 2 A class devoted to stretching the of other related ideas and information.Begins the process of working with electronic Furthers the processes and skills learned in Digital creative, conceptual muscles of photographers in IM420 - Fashion & Beautydigital cameras, digital work flow, and Photoshop Photography 1 by addressing the making of the imagining, development, and production of a . This course covers finding and working withsoftware . selections, masking, basic color correction, film compelling image – an image that’s more than just models, lighting and posing IM120 - Digital Color Management scanning, advanced Photoshop, file managing, and a pretty picture. techniques, film/digital equipment, modelIncluded in the advanced format is a archiving. CG927 - Digital 3 releases and other information required to workconcentration and application of a digital DV304 - Intro to Video Editing Students will take an existing print ad campaign successfully in this fast paced and competitiveworkflow; from digital still capture through, and Video content for the web will be created using from their portfolio and expand it to a new media field.including electronic output, archiving, and linear and compositing editing software. format. IM430 - Interiors & Exteriorsmanagement. IM410 - Competitions for Image IM350 - Equipment & Tools Styling, composition, and lighting are covered toIM130 - Boot Camp By creating and exploring various photographic New equipment will be presented on a weekly determine how the ideal camera location canCovers basic camera and lens operations. Includes techniques, students will execute specific basis including, but not limited define the vision of an architect, interior designerthe camera settings of both shutter speed and conceptual assignments while meeting required to, cameras, lenses, lights and light or space planner.aperature, and how, when combined, produce a production timelines. Personal expressionism and modifiers, digital capture and processing VS202 - Color Theory for Imagecorrectly exposed digital file. Lens discussions unique photographic styles are encouraged. tools, and grip/location gear. Operational The course introduces in-class exercises to proveinvolve focal length, depth of field properties, and demonstrations and hands on usage will be applicable color theories and outside assignmentsfocusing techniques. stressed. to implement the principles as they apply to specific creative works. 5Q 6Q 7Q 8Q IM510 - Tabletop/Still Life Photography TM601 - Interdisciplinary Teams 2 (AD/CW/IM) TM701 - Interdisciplinary Teams 3 (GD/IM) IM810 - Graduate Portfolio Development Students will continue studies in lighting This course collaborates art director, designer, This course explores the creative working Emphasis will be placed on polishing presentation, principles. Topics include lighting writer and photographer in a creative team of two relationship between a graphic designer and developing and expanding local network contacts, ratios, characteristics, additive and subtractive or more persons to create an original campaign or photographer. Finished samples may include a and refining the skill of self-assessment, self- methods, color balancing and mixed lighting. poster. movie poster, product brochure or an editorial promotion and marketing. IM520 - Corporate Photography IM620 - Styling magazine spread. IM820 - Individual Projects 2 Annual reports, quarterly reports and corporate Styling improves the level of visual taste and IM720 - Individual Projects 1 Established for the focused student to further public relations are but a few of the areas in which sophistication through coordinating the various The student must provide a pre-determined expand his/her final graduate portfolio. The the corporate industrial photographer works. elements (people, clothing, food, objects, number of concepts and present these ideas to student must provide a pre-determined number of Learning not only the executive portrait, but the background, etc.) and designing them for the department head for approval. Once concepts and present these ideas to the material stored in the warehouse, the new goods photographic production. Introduction to prop approved, the student must meet and maintain a department head for approval. Once approved, coming off the assembly line and the worker in the houses and various sources necessary to produce production schedule for the balance of the the student must meet and maintain a production environment of industry, are all taught. styled photographs will be covered quarter. schedule for the balance of the quarter. IM330 - View Camera IM640 - Weddings IM830 - Assisting Workshop GR803 - Advanced Specialized Study This complete manual system of photography Part portraiture and part photojournalism, this Each student is assigned to a working commercial This course allows advanced students to receive remains in the forefront for precise technical high course covers the basics from scheduling the photography studio. The student and studio must individualized feedback on book pieces, group quality image-making. The flexibilities and event to the final portfolio presentation and will commit to a full eight hour work day a week, for critique as well as one-on-one instructor limitations of the view camera, field camera and include posing, lighting basics, the use of filters, ten weeks consultation. press camera are covered in detail. and the importance of storytelling. IM840 - Directed Studies GE920 - Film/Video/TV Production CG913 - Photoshop 2 IM730 - Business & Marketing This class will enable The Circus to address needs This course will allow Image students to learn to Learning new concepts in the area of custom The student will produce a kit of essential business outside the normal curriculum and be adaptive to concept and execute for motion photography selections, the heart of photo editing, the student practice forms as well as a marketing strategy to special situations for its students. working on will take greater control over the editing process. help identify and contact potential clients certain aspects specific to the completion of the graduate book.
Student Student Work•Quarterly StudentCompetitions•The One ShowShows Hollywood Video Random House In Lebron We Trust Urban Bunk•D&AD •Addys Chicken of the SeaWhat is D&AD?Operation Bangers & •Communication Arts Student WorkCash Grad WorkLondon Project •CMYK•Cannes Future LionsThe entryThe experience
Career Services•Forums•Mentors•Portfolio Reviews•Local and National Networking
Career ServicesGraduates and completers working in their field of study within six months ofgraduation: Jul 2006 - Jun 2007 Jul 2007- Jun 2008 Jul 2008 - Jun 2009 Art Direction 93.1% Art Direction 88.10% Art Direction 90% Design Design 88.89% Design 97.06% 90.91% Copywriting 93.55% Copywriting 77.42% Copywriting Image 100% Image 81.82% 95.12% TOTALS 90.74% TOTALS 87.74% Image 100% TOTALS *2009-2010 statistics available Jan2011 94.23%
What Do Employers Say?
Industry Salaries2011 National Salary Guide from The Creative Group* INTERACTIVE STARTING SALARIES CREATIVE & PRODUCTION STARTING SALARIES TITLELOW HIGH TITLELOWHIGH Web Developer $58,000 $98,250 Copywriter (1-3 yrs) $37,000 $52,250 Flash Developer $64,500 $98,250 Copywriter (3+ yrs) $51,000 $70,250 Interactive Producer $64,000 $89,000 Senior Copywriter (5+ yrs) $66,750 $98,500 Web Designer (1 to 5 yrs) $48,500 $73,750 Graphic Designer (1 to 3 yrs) $34,500 $49,250 Senior Web Designer (5+ yrs) $70,500 $99,500 Graphic Designer (3+ yrs) $45,500 $63,000 Information Architect $75,500 $112,500 Senior Graphic Designer (5+ yrs) $58,000 $76,750 Interactive Designer (1 to 5 yrs) $46,500 $73,500 Associate Art Director (3 to 5 yrs) $55,000 $70,250 Art Director (5+ years) $63,250 $91,500 Interactive Designer (5+ yrs) $70,000 $100,500 Creative Services Manager $71,000 $100,250 User Experience/ Interface Designer $75,500 $95,000 Associate Creative Director (5+ yrs) $84,500 $114,0000 Interactive Art Director $74,000 $105,000 Creative Director (8+ yrs) $92,000 $158,000 Interactive Creative Director $900500 $145,000 *To request the complete Creative Group 2011 Salary Guide, click here.
Our GraduatesCopywriters Art Directors Designers PhotographersJeb Quaid Matt Moore Becky Kitlan Chirsty ParryRich Ford Angelle Juneau Oscar Zabala Julia DavisLiza Behles Dave Ortega Larissa Brandau Bobby ProkenpekAndy Pearson Gus Mendes Elena Shroeder Paige RumoreShana Ault Lauren Fox Lance Thomas Jeff WolkNeville Shah Ashley Schurott Jon Donaghy Melissa WitcherMark Adler Kasia HauptAshley Cagle
ExploreClick Watch Listen BrowseAd Age Art & Copy Don’t Get Me Started Podcast A Note to Student ArtAd Freak Helvetica DirectorsAgency Spy Objectified The Mad, Mad World ofBeyond Madison Why Man Creates AdvertisingAvenue I Have an Idea Visits The CircusRead Look JoinHey Whipple, Squeeze This Creative Circus Photography AIMA Coroflot AIGA Deviant Art I Have An Idea
Costs & ResourcesCosts ResourcesApplication Fee $100 SavingsTuition Fees $415 per credit hour Grants $1,673.83 per month * Pell Grant $5,021.50 per quarter $15,064.50 per academic year Loans * Academic year is 3 quarters. * Student Stafford Loan * Parent Plus LoanLab Fee $110 per quarter * Alternative or Private LoansBooks & Supplies $500-$800 per quarter *Varies by program, class, and projectHousing $300-$1200 per month *Varies by location and number ofroommates
Student Responsibilities•Attend class•Participate•Ask questions•Collaborate•Share your ideas•Share your work•Be honest•Be your brand-promote yourself•Take advantage of it all•Fail hard