Mobile phone: - from communication to marketingPresentation Transcript
FROM COMMUNICATION TO MARKETINGMOBILE PHONE:
POINTS TO BE COVERED* Mobile Operating Systems* Android OS* Apple iOS* Windows OS* UN Report* Mobile Marketing
MobilePhoneNowadays, mobile phone is one of the most essential things of people. Ittakes much convince for people. The technology of mobile phone isincrease rapidly every day. Form 1st generation up to now, people want tobuild up a mobile.In addition to telephony, modern mobile phones also support a widevariety of other services such as text messaging, MMS, email, Internetaccess, short-range wireless communications (infrared, Bluetooth), businessapplications, gaming and photography. Mobile phones that offer these andmore general computing capabilities are referred to as Smartphone’s.Martin "Marty" Cooper is a pioneer and visionaryin the wireless communications industry. Witheleven patents in the field, he is widely regardedas one of the leading inventors of our time andrecognized as an innovator in Radio SpectrumManagement
Mobile Operating SystemsA mobile operating system, also referred to as mobile OS, is theoperating system that operates a Smartphone, tablet, PDA, orother digital mobile devices. Modern mobile operating systemscombine the features of a personal computer operating systemwith a touch screen, cellular, Bluetooth, Wi-Fi, GPS mobilenavigation, camera, video camera, speech recognition, voicerecorder, music player, near field communication, InfraredBlaster, and other features.Android OS Apple iOS WindowsOS
Android fromGoogle:AndroidBasically Android was developed bya small startup company “AndroidInc “that was purchased by aSearch Giant company “GoogleInc.” in 2005.Android was unveiled in 2007 alongwith the origin of the Open HandsetAlliance: a group of hardware,software, and telecommunicationcompanies dedicated to go forwardopen standards for mobile devices.The first Android-powered phone wassold in October 2008.AndroidVersionsDonutEclairFroyoGingerbread,Honeycomb,Ice Cream Sandwich,Google was announced the new version ofJelly bean 4.2 at NY in 29th oct. 2012. On 13thNovember 2012, Google announced onemore new flavor of jelly bean version 4.2.1.Jelly Bean improves the speed and simplicity.In 11 Feb. 2013 one more version of jellybean was introduced is 4.2.2 with amazingfeatures.
iOSiOS is a mobile operation systemdeveloped and spread by Apple Inc.Originally iOS released in 2007 for theiPhone and iPod Touch platforms, but ithas been extended to support other Appledevices such as the iPad and Apple TV.Apple released major updates to the iOSoperating system about once a year overiTunes and also, since iOS version 5.0, overthe air. The latest major update is iOS 6,generally announced on 11th June 2012 andreleased on September 12, 2012. Over 200new features debut in iOS 6, including Applesnew Passbook service, Apple-sourced Maps,and full Facebook integrationiOS VersionsiOS 3.1.3iOS 4.2.1iOS 5.1.1iOS 6.1.3iOS 6 was launched on June 11, 2012 duringWWDC 2012, with release announced for Fall2012. Following the pattern of earlier iOSreleases, older devices are no longer supported,especially the iPod touch (3rd generation) andthe iPad (original). On 12th September 2012 atSan Francisco, Apple announced three iOSrelated items; the release of the next generationof iPhone (iPhone 5), newly designed iPodTouch and the final release of iOS 6.
Windows Phone fromMicrosoftWindows PhoneWindows Phone is a series of proprietarymobile operating systems developed byMicrosoft, and is the successor to its WindowsMobile platform, although incompatible with it.Windows PhoneVersionsWindows Phone 7Windows Phone 7 NoDoWindows Phone 7.5 MangoWindows Phone 7.5 RefreshWindows Phone 7.5 TangoWindows Phone 7.8Windows Phone 8Work on a major Windows Mobile update mayhave begun as early as 2004 under the codename"Photon", but work moved gradually and theproject was eventually cancelled. In 2008,Microsoft updated the Windows Mobile group andstarted work on a new mobile operating system.On October 29, 2012, Microsoftreleased Windows Phone 8, a newgeneration of the operating system.Windows Phone 8 replaces itspreviously Windows CE-basedarchitecture with one based on theWindows NT kernel with manycomponents shared with Windows8, allowing applications to be easilyported between the two platforms.
UN Reports & Top Mobile PhoneOSAs per UN report in October 2012, there are 6 billion mobile phonesubscribers across the world. Along with Android, iOS and Windowsmany other operating system are used in mobile phones like Linux,BlackBerry, Symbian, Bada etc.The following table shows more clearly which company is better andgrowing rapidly than others.
Mobile Marketing: TechnologyThat Change The MarketingWorldIn simple word, Mobile marketing is marketing on or through mobiledevice, or cell phone. There are many ways to promote yourbusiness, products or services to real customer. Ways like realmarket promotions, promote through advertisement, TV ad, onlinepromotion, social media promotion, website promotion etc. Amongthem mobile marketing and promotion become a very hot trendnow a days.
The reason for increasing theattractiveness of mobile marketing ismobile phones technology and usershave continuously been increasing.iPhone, Blackberry, Android, Windowstechnology just change the mobileworld.Mobile marketing is also verypopular because of cost efficiency.You can promote your services onmobile through SMS, MMS orthrough mobile applications.Mobile application is the best wayto achieve potential customersmore effectively and with costefficiency.