Understanding social media

UNDERSTANDING ANDUSING SOCIAL MEDIAWITHOUT LOSING YOURMINDPresented bySara Carbaugh

WHAT WILL YOU TAKE AWAY TODAY  What is Social Media  New way(s) to communicate  Types of Social Media  Finding your Social Media Goal  How to get started on:  Twitter  Facebook  LinkedIn  Google+  A Basic Starting Plan

TYPES OF SOCIAL MEDIA Social Networking (What we’ll be focusing on)  Facebook, LinkedIn, Twitter, Google + Blogging  WordPress, Blogger Bookmarking sites  Del.icio.us, StumbleUpon, Digg Photo / Video sites  Flickr, Photobucket, YouTube Groups  Google, Yahoo!, etc.

HOW DOES SOCIAL NETWORKINGWORK? Twitter = Cocktail Party  “Check out what I just saw at Comic Con!” Facebook = Water Cooler  “Look at this great article I just read!” LinkedIn = Networking Event  “This is what I do. What do you do? How can we help each other?” Google+ = A Possible combo of all of the above

FACEBOOK Personal Profiles  Use these for friends and family  Promote events sparingly Pages  Create a Page for each business or brand you have  Use these to promote your work  Direct clients, publishers and other business related users to your page NOT your profile

FACEBOOK PAGE

LINKEDIN Built to focus on creating connections Create a Company Page for additional exposure Great for job searches or creating contacts in a particular area Utilize the Q&A section to increase your visibility

LINKEDIN PROFILE

TWITTER Updates that are only 140 characters (micro- blogging) Follow who you want to create a relationship with A GREAT way to bring your personality front and center Utilize a site like HootSuite or Tweetdeck

TWITTER – HOOTSUITE

GOOGLE+ The newest social media kid on the block Utilizes circles to organize contacts Very similar to Facebook so far in usability Included status sharing and video chatting before Facebook  Great for creating conversation

GOOGLE+

GET UP AND STRETCH!Questions before we dig into how to use each site?

WHAT IS YOUR GOAL? Why are you starting an account? What are you hoping to do? Who are you looking to connect with? Which social media site(s) will be the best fit?

USING FACEBOOK Deciding on your level of privacy  Sign Up for a profile for friends and family  Create a Page for your brand/Business Be careful with your privacy and account settings Don’t post something you’ll regret later Coming Soon: Timeline

NEW FACEBOOK TIMELINE

USING LINKEDIN  Have your resume available when you set up your account  Always send a personal note when sending a connection invite  Create recommendations for your connections and ask for them in return  Again, utilize the Q&A section to boost your reputation

USING TWITTER Create your account along with a brand oriented background Make sure you use an easy to see icon photo Create content that is in line with your brand RT and @reply more than you simply update to create converstions

USING GOOGLE+ Create your account through your current Gmail account Utilize the Circles to create different groups of people  Send different updates to friends than you do to clients and business peeps Create a Business Page Still a very new site with lots of potential

TO AUTOMATE OR NOT Hootsuite, Ping.fm Hiring a social media virtual assistant Linking your blog/newsletter to your social media accounts Be careful: Social Media is supposed to be SOCIAL!! You will only get back what you put in.

WHAT IS A SUCCESSFUL SOCIAL MEDIAPLAN? There are a number of ways to decide if you have a winning social media plan Choose the one that best fits your goals  Number of followers, friends or fans?  Number of RTs and @replies?  Number of comments?  Number of leads generated?  Number of contacts made?

BASIC STARTING PLAN1. What is your goal?2. Decide which site(s) to focus on.3. Decide your time limit for the site(s).4. Decide if/how you will automate your social networking.5. How will you gauge your success?6. Have fun! If one site doesn’t work try another! Everyone uses social media in completely different ways!

QUESTIONS? Follow me on Twitter: @creativeally Connect with me on Facebook, Google+ and LinkedIn Sign up for my weekly newsletter and read my blog by visiting my website: http://www.yourcreativeally.com Don’t forget to fill out your questionnaire before you leave!

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Understanding social media

by Sara Carbaugh on May 24, 2012

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