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  • 1. Enrolling  in  the  Crea.ve  Class Open  Educa.on  and  the  New  Economy David  Wiley,  PhD Brigham  Young  University Monday, October 19, 2009
  • 2. @opencontent hBp://slideshare.com/opencontent hBp://twiBer.com/opencontent hBp://facebook.com/opencontent Monday, October 19, 2009
  • 3. Monday, October 19, 2009
  • 4. Monday, October 19, 2009
  • 5. Monday, October 19, 2009
  • 6. Monday, October 19, 2009
  • 7. TAPE Educa.on  is  the  “E” Monday, October 19, 2009
  • 8. Long  Division A  great  innova.on! Monday, October 19, 2009
  • 9. IV  )  CDXLVII For  a  Chili  Willi’s  GiV  Cer.ficate! Monday, October 19, 2009
  • 10. CXII (Even  the  Chinese  had  to  invent  an  Arabic-­‐ style  coun.ng  system  for  doing  long  division!) Monday, October 19, 2009
  • 11. Some.mes  New  and  Old  Don’t  Mix You  need  to  choose  one  or  the  other, the  middle  ground  is  a  disaster  area   Monday, October 19, 2009
  • 12. Old  Thinking      ♥      New  Tech Like  Roman  numerals  and  long  division Monday, October 19, 2009
  • 13. Those  who  cannot  remember   the  past  are  condemned  to   repeat  it. George  Santayana http://en.wikipedia.org/wiki/George_Santayana Monday, October 19, 2009
  • 14. When  Tech  and  Policy  Collide 1000  A.D.  -­‐  1600  A.D. Monday, October 19, 2009
  • 15. •hBp://www.flickr.com/photos/wonderlane/27701688/ Monday, October 19, 2009
  • 16. Access  Was  Zealously  Guarded By  people  whose  inten.ons  were   pure  and  virtuous Monday, October 19, 2009
  • 17. 11th  Century Vernacular  transla.ons  of  the  Bible   forbidden Monday, October 19, 2009
  • 18. 14th  Century Wycliffe  finishes  English  transla.on Monday, October 19, 2009
  • 19. 15th  Century Anyone  caught  reading  the  English  Bible   will  "Forfeit  land,  caBle,  life,  and  goods   from  their  heirs  forever." Monday, October 19, 2009
  • 20. 15th  Century Gutenberg,  the  prin.ng  press,  and   metallic  movable  type Monday, October 19, 2009
  • 21. 15th  Century The  church  leverages  technology  to   print  indulgences  at  scale  for  a   frac.on  of  the  cost Monday, October 19, 2009
  • 22. 16th  Century English  and  German  Bibles  are  mass-­‐ produced  and  pirate  Bibles  are  smuggled   in  flour  sacks  and  coBon  bales Monday, October 19, 2009
  • 23. 16th  Century Empowered  with  access,   people  won’t  tolerate  foolishness   (including  indulgences) Monday, October 19, 2009
  • 24. 16th  Century Luther  and  others  work  to  reform   from  the  inside,  but  #fail Monday, October 19, 2009
  • 25. 16th  Century Protestant  sects  split  away  and  the   Church  loses  membership  and  revenue Monday, October 19, 2009
  • 26. 17th  Century 30  Years  War  ends  Pope's  pan-­‐European   poli.cal  power Monday, October 19, 2009
  • 27. 17th  Century Popular  reforms  finally  carried  out   too  liBle,  too  late Monday, October 19, 2009
  • 28. Morals  of  the  Story -­‐  Don’t  bet  against  the  transforma.ve   power  of  informa.on  technology   (regardless  of  the  size  or  influence  of  the   “industry”) -­‐  You’re  going  to  end  up  adap.ng  anyway,     why  not  do  it  on  your  own  terms? Monday, October 19, 2009
  • 29. Monday, October 19, 2009
  • 30. Monday, October 19, 2009
  • 31. “The  World  is  Changed” Galadriel,  Lord  of  the  Rings Monday, October 19, 2009
  • 32. It’s  Actually  Worse  (or  BeBer) The  World  is  Changing Monday, October 19, 2009
  • 33. Analog  ⇒  Digital Music,  Phones,  TV,  Newspapers, Movies,  Journals,  Communica.ons, Intelligence,  Defense Monday, October 19, 2009
  • 34. Tethered  ⇒  Mobile Phones,  Internet  Access, Employment   Monday, October 19, 2009
  • 35. Isolated  ⇒  Connected People,  Content,  Systems Monday, October 19, 2009
  • 36. Generic  ⇒  Personal Cars,  Computers,  Mobile  Phones Monday, October 19, 2009
  • 37. Consuming  ⇒  Crea.ng Radio  /  Podcas.ng,  Newspapers  /  Blogs   Movies  /  Vodcas.ng Monday, October 19, 2009
  • 38. Closed  ⇒  Open SoVware  (OSs,  Applica.ons),   Data  (Weather,  GIS), Content  (Blogs,  Wikis) Monday, October 19, 2009
  • 39. Open,  adj. Providing  users  a  collec.on  of  rights   called  “the  four  R’s” Monday, October 19, 2009
  • 40. The  4  R’s Reuse    -­‐    verba.m Redistribute    -­‐    share Revise    -­‐    make  deriva.ves Remix    -­‐    make  combina.ons Monday, October 19, 2009
  • 41. Offers  easy  to  use  4R’s  licenses Monday, October 19, 2009
  • 42. Monday, October 19, 2009
  • 43. Then vs Now Analog ⇒ Digital Tethered ⇒ Mobile Isolated ⇒ Connected Generic ⇒ Personal Consump.on ⇒ Crea.ng Closed ⇒ Open Monday, October 19, 2009
  • 44. Educa/on vs Everyday Analog ⇒ Digital Tethered ⇒ Mobile Isolated ⇒ Connected Generic ⇒ Personal Consump.on ⇒ Crea.ng Closed ⇒ Open Monday, October 19, 2009
  • 45. “Daily  Divide”  Is  a  Huge  Threat And  the  wider  the  disconnect,   the  bigger  the  threat  to  higher  educa.on Monday, October 19, 2009
  • 46. But  Wait!    We’re  Educa5on! Our  historic  monopoly  is  (gratefully)   being  challenged  on  almost  every  front Monday, October 19, 2009
  • 47. Why  Do  Students  Come? Content,  Research,  Support  Services   Social  Life,  Degrees Monday, October 19, 2009
  • 48. Content The  “World  Wide  Web,”  Wikipedia,   Flat  World  Knowledge,  etc. Monday, October 19, 2009
  • 49. Research Public  Library  of  Science,  Arxiv.org,   Google  Scholar,  etc. Monday, October 19, 2009
  • 50. Support  Services ChaCha,  Yahoo!  Answers,   RateMyProfessor,  Email,  Instant   Messaging,  TwiBer,  etc. Monday, October 19, 2009
  • 51. Social  Life Facebook,  MySpace,  MMOG,  TwiBer, iPhone  loca.on-­‐aware  apps,  etc. Monday, October 19, 2009
  • 52. Degrees MCSE,  RHCE,  CCNA Monday, October 19, 2009
  • 53. The  Monopoly  Is  Being  Busted Everything  we  provide  is  now  offered   by  someone  else Monday, October 19, 2009
  • 54. When  Ins.tu.ons  Specialize They  usually  provide  beBer  quality   at  a  beBer  price Monday, October 19, 2009
  • 55. Higher  Ed,  On  the  Other  Hand 76%  increase  in  cost  over  10  years How’s  our  quality? Monday, October 19, 2009
  • 56. Monday, October 19, 2009
  • 57. Industries  Failing  Everywhere Banks,  Insurance,  Automobiles... Higher  Educa.on? Monday, October 19, 2009
  • 58. A  Bail  Out  for  Higher  Ed? More  like  double-­‐digit  budget  cuts Monday, October 19, 2009
  • 59. No  Monopoly  and  No  Bail  Out How  can  we  innovate  to  stay  relevant? Monday, October 19, 2009
  • 60. No  Monopoly  and  No  Bail  Out How  can  we  innovate  to  stay  relevant? How  do  we  support  a  thriving  crea.ve  class? Monday, October 19, 2009
  • 61. What  About  E-­‐learning? Monday, October 19, 2009
  • 62. What  About  E-­‐learning? Quite  innova.ve  in  1995! Monday, October 19, 2009
  • 63. Characteris/cs  of  E-­‐learning Analog or Digital Tethered or Mobile Isolated or Connected Generic or Personal Consuming or Crea.ng Closed or Open Monday, October 19, 2009
  • 64. Openness  is  the  Cornerstone Openness  underpins  everything  interes.ng   happening  online  and  is  “what  they  know” Monday, October 19, 2009
  • 65. Why  Make  Such  a  Claim? Let’s  ask  Alexa  what  the  50  most   popular  sites  on  the  web  are… Monday, October 19, 2009
  • 66. Sites  Where  Anyone  Can: Share  a  video,  share  a  photo,  share  a  blog   post,  share  their  personal  info,  share  their   ra.ngs,  share  their  files,  share  their  exper.se   Monday, October 19, 2009
  • 67. Characteris/cs  of  E-­‐learning Analog or Digital Tethered or Mobile Isolated or Connected Generic or Personal Consump/on or Crea.ng Closed or Open Monday, October 19, 2009
  • 68. Connec.ng You  can’t  connect  to  something  if  you   don’t  have  access  to  it Monday, October 19, 2009
  • 69. Personalizing You  can’t  adapt  or  localize  something if  you  don’t  have  the  rights  to  modify  it Monday, October 19, 2009
  • 70. Crea.ng You  won’t  be  crea.ve  if  there’s  no   outlet  for  your  work Monday, October 19, 2009
  • 71. Sounds  Great  in  Theory... But  will  any  educa.onal  ins.tu.on  do  it? Monday, October 19, 2009
  • 72. Monday, October 19, 2009
  • 73. Monday, October 19, 2009
  • 74. Monday, October 19, 2009
  • 75. Monday, October 19, 2009
  • 76. Monday, October 19, 2009
  • 77. Monday, October 19, 2009
  • 78. Monday, October 19, 2009
  • 79. Monday, October 19, 2009
  • 80. Monday, October 19, 2009
  • 81. Monday, October 19, 2009
  • 82. And  in  Public  Educa.on... Monday, October 19, 2009
  • 83. Monday, October 19, 2009
  • 84. Monday, October 19, 2009
  • 85. Monday, October 19, 2009
  • 86. Monday, October 19, 2009
  • 87. Monday, October 19, 2009
  • 88. Monday, October 19, 2009
  • 89. Giving  Things  Away  is  Great,  But How  do  you  sustain  it? And  so  what  if  you  can? Monday, October 19, 2009
  • 90. 1.  Openness  Is  Great  Marke.ng Some.mes  you  CAN   have  your  cake  and  eat  it,  too Monday, October 19, 2009
  • 91. Monday, October 19, 2009
  • 92. Economics  Textbook  A University  of  Nebraska  Professor $134  from  Amazon Monday, October 19, 2009
  • 93. Economics  Textbook  B UC  Berkeley  Professor Free  online $29.95  in  print Monday, October 19, 2009
  • 94. $8M  Series  A,  Spring  2009 In  alpha  and  beta  tests, 60%  of  students  s.ll  made  a  purchase Monday, October 19, 2009
  • 95. Double  BoBom  Line 38,000  college  students  will  save  $3  Million   in  Fall  2009  Semester Monday, October 19, 2009
  • 96. Monday, October 19, 2009
  • 97. 2.7%  of  Visitors  Become  Customers (One  of)  The  most  effec.ve   marke.ng  campaigns   Monday, October 19, 2009
  • 98. With  3.8%  Margin  OCW  Breaks  Even With  a  greater  margin  it  creates  new  revenue Monday, October 19, 2009
  • 99. 2.  Openness  Connects  Community Prospec.ve  Students Current  Students  (Planning) Current  Students  (Review) Alumni Monday, October 19, 2009
  • 100. The  “Nexlix”  University Subscribe  for  just  $50  per  month! Monday, October 19, 2009
  • 101. Educa.on  Maintenance  Org When  costs  are  fixed,  lifelong  learning  can   become  an  employee  benefit Monday, October 19, 2009
  • 102. 3.  Openness  Improves  Quality Invite  a  professor  to  put  her:  syllabus  in  the  open lecture  notes  in  the  open audio  or  video  podcast  in  the  open Monday, October 19, 2009
  • 103. 4.  Content  Is  Infrastructure Free  and  open  infrastructure  lowers  the  cost   and  risk  of  experimenta.on  and  innova.on Monday, October 19, 2009
  • 104. Don’t  EVER  make  the  mistake   that  you  can  design  something   beBer  than  what  you  get  from   ruthless  massively  parallel   trial-­‐and-­‐error  with  a  feedback   cycle.  That’s  giving  your   intelligence  much  too  much   credit. Linus  Torvalds http://en.wikipedia.org/wiki/Linus_Torvalds Monday, October 19, 2009
  • 105. Educa.on  Will  Eventually  Be  Open (It  already  is) Monday, October 19, 2009
  • 106. Will  MU,  WVU,  &c.  Be  Open? Can  your  school  find  the   ins.tu.onal  will  to  change? Or  will  you  fight  a  30  year  war,   lose,  and  change  anyway? Monday, October 19, 2009
  • 107. Not  a  Technology  Problem Look  around  the  Internet  –  not  only  do  the   technologies  we  need  exist,  they’re  open  source Monday, October 19, 2009
  • 108. This  Is  a  Policy  Problem Universi.es  and  schools  are  behaving  like   the  church  (or  recording  and  movie  industries) Monday, October 19, 2009
  • 109. Policy  To  Defend  Tradi.on Instead  of  as  a  tool  of  innova.on Monday, October 19, 2009
  • 110. “The  last  tempta5on   is  the  greatest  treason,  To  do  the  right  deed   for  the  wrong  reason.” Archbishop  Thomas  BeckeB  (T.  S.  Eliot) Monday, October 19, 2009
  • 111. Thank  You david.wiley@byu.edu hBp://davidwiley.org/ Monday, October 19, 2009