Faster customers:
the final frontier
9 ways to hack your users Bill Westerman, CTO
for higher performance Create with Context
Create with Context

Create with Context

Create with Context

Source: Google Create with Context

Perceived
performance
Make it faster Make it feel faster Make it flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Email Project Phone call Phone call
Make it faster
Chunk content Conversation Meeting SMS IM
Optimize workflows
Keep it simple Skype Phone call Conversation Twitter
Make it feel faster IM Email Project Email
Remove roadblocks
Stay in context Facebook Email Project SMS
Chunk activities
Make it flow
SMS Phone call Meeting Email
Get out of the way
Reuse the familiar
Optimize for flow
Creative project Video game
Conversation Project Phone call IM
Create with Context
Skype Phone call Conversation Twitter

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Mihaly Csíkszentmihályi on “flow”
Reuse the familiar
Optimize for flow
“The ego falls away. Time flies.
Every action, movement, and thought follows
inevitably from the previous one, like playing jazz.
Your whole being is involved,
and you’re using your skills to the utmost.”
Image: Wikipedia Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Images: leppphoto.com, apple.com Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Images: Adobe Create with Context

Make it faster
Chunk content
Optimize workflows
Keep it simple
Make it feel faster
Remove roadblocks
Stay in context
Chunk activities
Make it flow
Get out of the way
Reuse the familiar
Optimize for flow
Create with Context

Perceived
performance
Actual
performance
needed
Make it faster Make it feel faster Make it flow
Create with Context

Create with Context
Strategic design and research
focused on the digital experience
bill@createwithcontext.com
408 834-7601 x24
Create with Context