Women, The Web, and Their Wallets
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Women influence over 80% of purchases in the United States. Is your company ignoring them? ...
Women influence over 80% of purchases in the United States. Is your company ignoring them?
A groundbreaking study performed in conjunction with BlogHer, Inc., researching women, their perspectives on online vs. offline shopping, and the layers of influence that drive their purchasing research and decision-making.
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