Bringing offline merchandising to the online world
by Create with Context
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Real-world merchandising has had hundreds, even thousands, of years to mature into a science that incorporates everything from product packaging and shelf placement to lifestyle-based retail and ...
Real-world merchandising has had hundreds, even thousands, of years to mature into a science that incorporates everything from product packaging and shelf placement to lifestyle-based retail and immersive brand experiences. However, the merchandising on the web is still stuck in first gear, with convoluted shopping processes, stab-in-the-dark "you might also like" recommendations, and database-driven product lists with itty-bitty thumbnails.
From extensive ecommerce research across the Americas, Europe, and Asia, we have built an understanding of how people approach online shopping - from basic interactions to big-picture needs, goals, and desires - and refined these into a model for next-generation online merchandising. It's much more than getting the right SKU into the basket; it's translating key elements of off-line merchandising onto the web, rendering brand attributes into the interaction itself, transforming search into experiential browsing, and so much more.
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