Create Faire - Morning Keynote

Leveraging the power of St. James-Assiniboia School Division #createfaireFriday, March 11, 2011

The Past - Circa 1977 PET - 1970s Width 16 1/2 “ Weight 44 Pounds Computers from your desk (personal electronic transactor) to your pocket (iPhone).Friday, March 11, 2011

Today iPad - 2010 Width 7” Weight 1.5 pounds Computers from your desk (personal electronic transactor) to your pocket (iPhone).Friday, March 11, 2011

The Past - Circa 1986 The brick phone dominates the 1980s (Yes, that’s Mr. Gekko)...ﬁrst “Brick” sold for $3995 that’s $19,300 todayFriday, March 11, 2011

The Past - Circa 1993 The “Revolution” is coming...ﬁrst website went online in 1991.Friday, March 11, 2011

Today The “Revolution” is in theatres now...Facebook just celebrated its 7th birthday this week!Friday, March 11, 2011

State of the Social Media Union in Canada and beyondFriday, March 11, 2011

State of the Social Media Union in Canada and beyond 17+ million Canadian Facebook users (51.2% of population, 65.9% of online population)Friday, March 11, 2011

State of the Social Media Union in Canada and beyond Canada’s YouTube per capita consumption is number one in the world (21 M Canadians visit/mo averaging 147 videos/mo)Friday, March 11, 2011

State of the Social Media Union in Canada and beyond Canadians spend more time online (42 hours/mo) & have the highest penetration of internetFriday, March 11, 2011

How can we manage it all? Not available in a store near you...yet!Friday, March 11, 2011

The Social Media “Playground” RulesFriday, March 11, 2011

New School Rules - ABCs Authenticity Do: be transparent Don’t: be “corporate” Bravery Do: be creative Don’t: be afraid Consistency Do: be everywhere Don’t: disappearFriday, March 11, 2011

New School Rules - Authenticity Young want to people to hear from real people. Blendtec reported a sales increase of 500 percent due to “WIB” videos.Friday, March 11, 2011

New School Rules - Bravery The younger generation won’t take no for an answer. A Breakdown of Customer Culture - 9,816,284 views (Jan 15, 2011 )Friday, March 11, 2011

New School Rules - Consistency Everyone wants humour in their day. 110 million views for all videos 107% increase in sales during the mth of campaign (Nielsen)Friday, March 11, 2011

5 Strategies for Success 1. CREATE A POLICY 2. LISTEN WELL 3. CHOOSE TOOLS 4. MEASURE SUCCESS 5. WATCH TRENDSFriday, March 11, 2011

1. CREATE A POLICY *Transparency *Respect *Responsibility socialmedia.policytool.netFriday, March 11, 2011

2. LISTEN WELL 1/3 Canadian Media now look to digital and social media for research and story generation. (PR Newswire Media Survey 2010)Friday, March 11, 2011

2. LISTEN WELL Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).Friday, March 11, 2011

2. LISTEN WELL...RESPOND BETTER *Transparency *Respect *Responsibility mediacurves.comFriday, March 11, 2011

3. CHOOSE TOOLSFriday, March 11, 2011

Tools: BLOGS What’s Now - Blogging 2.0 Real-time social media grew 20% in 2010, traditional blogging decreased 4%... ...there are still 152M active blogs online web20classroom.blogspot.com Experiment with a “light” blog, moblog (photo blog), or videoFriday, March 11, 2011

Tools: BLOGS Best Practices • Be creative - lists, how-tos, Q&As, etc. • Be consistent - post regular updates, student projects • Be responsive - collaborate in comments Light blogging, moblogging, video blogging, live bloggingFriday, March 11, 2011

Tools: SOCIAL NETWORKING Best Practices LinkedIn has 90M users (Signal in beta) Social networks more popular than email Facebook 2x as popular as Google at workFriday, March 11, 2011

Tools: SOCIAL NETWORKING What’s Now - Facebook in Real Life Biggest Canadian brands on Facebook: Volkswagen, Pepsi Canada, StarbucksFriday, March 11, 2011

Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics for Schools George V Elementary School Use video (Facebook is top 5 video destination - 2B vids/mth)Friday, March 11, 2011

Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics for Schools 1. Focus on George V Elementary School ﬁlling the blank box 2. A picture is worth a thousand clicks... or more Use video (Facebook is top 5 video destination - 2B vids/mth)Friday, March 11, 2011

Tools: SOCIAL NETWORKING When to share posts on Facebook 1. Busiest time is 3pm ET Wednesday 2. Sunday is slowest day 3. Morning posts from 40% more effective than afternoon Average person has 130 friends on Facebook.Source: Mashable.comFriday, March 11, 2011

Tools: SOCIAL NETWORKING Edmodo Helping teachers engage students in secure environment Edmodo has 1.5M users worldwide (Feb 11)Friday, March 11, 2011

Tools: SOCIAL NETWORKING Ning - YOUR Own Social NetworkFriday, March 11, 2011

Tools: MOBILE Just the Stats 6.8B people in the world 5B cellphone subscribers 10B apps downloaded in iTunes store = 50M DownloadsFriday, March 11, 2011

Tools: MOBILE Twitter - 75% increase in Canada in 2010 Home Depot - US vs. CanadaFriday, March 11, 2011

Tools: MOBILE Twitter - 75% increase in Canada in 2010 Interaction is key Retweet posts from others Educate , educate, educate Follow the lea der (inﬂuencers) Pretty up your background M ake a human tweet Home Depot - US vs. CanadaFriday, March 11, 2011

Tools: MOBILE Best Practices Use all your phone’s tools (still camera, video) Use the best mobile apps for Twitter (UberTwitter/ Twitteriﬁc/Twidroid) Create an app (iPhone, Android) http://twitter4teachers.pbworks.comFriday, March 11, 2011

Tools: VIDEO The Real Deal periodicvideos.comFriday, March 11, 2011

Tools: VIDEO The Mash Up symphonyofscience.comFriday, March 11, 2011

Tools: VIDEO Engage Students Gov’t of PEI (SkillsPEI)Friday, March 11, 2011

Tools: VIDEO Go Live ‣Have guest lectures or interviews ‣Includestudents who are home sick ‣Buildlanguage skills with native speakers ‣Shareschool work with parents ‣Many more...Friday, March 11, 2011

4. MEASURE SUCCESS hootsuite.comFriday, March 11, 2011

5. WATCH TRENDS Crowdsourcing Ask Questions. Get Answers. Make Friends.Friday, March 11, 2011

5. WATCH TRENDS Crowdsourcing 400000 300000 200000 100000 Winter 0 Summer Dec 14/2010 Ask Questions. Get Answers. Make Friends.Friday, March 11, 2011

5. WATCH TRENDS Foursquare, Gowalla, Facebook Places Location-based services allow you to target, and connect, on the go. Ex - Create teaching events at speciﬁc historical locationsFriday, March 11, 2011

5. WATCH TRENDS Collaboration Work with your students in real time iEtherpadFriday, March 11, 2011

5. WATCH TRENDS Qwiki - Automated Teaching Social search on steroids.Friday, March 11, 2011

Social Media Resources for SuccessFriday, March 11, 2011

BEFORE YOU GO... Namechk.com - Digital Reputation Management (for students & teachers)Friday, March 11, 2011

A NEW GENERATION OF LEARNERS... Why we need to move fast...Friday, March 11, 2011

QUESTIONS? amber@mgimedia.ca MGIMedia.ca twitter.com/ambermac Power Friending powerfriending.comFriday, March 11, 2011

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Create Faire - Morning Keynote

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