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Create Faire - Morning Keynote

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Slides from Amber's morning keynote address.

Slides from Amber's morning keynote address.

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Create Faire - Morning Keynote Presentation Transcript

  • 1. Leveraging the power of St. James-Assiniboia School Division #createfaireFriday, March 11, 2011
  • 2. The Past - Circa 1977 PET - 1970s Width 16 1/2 “ Weight 44 Pounds Computers from your desk (personal electronic transactor) to your pocket (iPhone).Friday, March 11, 2011
  • 3. Today iPad - 2010 Width 7” Weight 1.5 pounds Computers from your desk (personal electronic transactor) to your pocket (iPhone).Friday, March 11, 2011
  • 4. The Past - Circa 1986 The brick phone dominates the 1980s (Yes, that’s Mr. Gekko)...first “Brick” sold for $3995 that’s $19,300 todayFriday, March 11, 2011
  • 5. The Past - Circa 1993 The “Revolution” is coming...first website went online in 1991.Friday, March 11, 2011
  • 6. Today The “Revolution” is in theatres now...Facebook just celebrated its 7th birthday this week!Friday, March 11, 2011
  • 7. State of the Social Media Union in Canada and beyondFriday, March 11, 2011
  • 8. State of the Social Media Union in Canada and beyond 17+ million Canadian Facebook users (51.2% of population, 65.9% of online population)Friday, March 11, 2011
  • 9. State of the Social Media Union in Canada and beyond Canada’s YouTube per capita consumption is number one in the world (21 M Canadians visit/mo averaging 147 videos/mo)Friday, March 11, 2011
  • 10. State of the Social Media Union in Canada and beyond Canadians spend more time online (42 hours/mo) & have the highest penetration of internetFriday, March 11, 2011
  • 11. How can we manage it all? Not available in a store near you...yet!Friday, March 11, 2011
  • 12. The Social Media “Playground” RulesFriday, March 11, 2011
  • 13. New School Rules - ABCs Authenticity Do: be transparent Don’t: be “corporate” Bravery Do: be creative Don’t: be afraid Consistency Do: be everywhere Don’t: disappearFriday, March 11, 2011
  • 14. New School Rules - Authenticity Young want to people to hear from real people. Blendtec reported a sales increase of 500 percent due to “WIB” videos.Friday, March 11, 2011
  • 15. New School Rules - Bravery The younger generation won’t take no for an answer. A Breakdown of Customer Culture - 9,816,284 views (Jan 15, 2011 )Friday, March 11, 2011
  • 16. New School Rules - Consistency Everyone wants humour in their day. 110 million views for all videos 107% increase in sales during the mth of campaign (Nielsen)Friday, March 11, 2011
  • 17. 5 Strategies for Success 1. CREATE A POLICY 2. LISTEN WELL 3. CHOOSE TOOLS 4. MEASURE SUCCESS 5. WATCH TRENDSFriday, March 11, 2011
  • 18. 1. CREATE A POLICY *Transparency *Respect *Responsibility socialmedia.policytool.netFriday, March 11, 2011
  • 19. 1. CREATE A POLICY *Transparency *Respect *Responsibility socialmedia.policytool.netFriday, March 11, 2011
  • 20. 2. LISTEN WELL 1/3 Canadian Media now look to digital and social media for research and story generation. (PR Newswire Media Survey 2010)Friday, March 11, 2011
  • 21. 2. LISTEN WELL Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).Friday, March 11, 2011
  • 22. 2. LISTEN WELL Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).Friday, March 11, 2011
  • 23. 2. LISTEN WELL Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).Friday, March 11, 2011
  • 24. 2. LISTEN WELL Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).Friday, March 11, 2011
  • 25. 2. LISTEN WELL...RESPOND BETTER *Transparency *Respect *Responsibility mediacurves.comFriday, March 11, 2011
  • 26. 3. CHOOSE TOOLSFriday, March 11, 2011
  • 27. Tools: BLOGS What’s Now - Blogging 2.0 Real-time social media grew 20% in 2010, traditional blogging decreased 4%... ...there are still 152M active blogs online web20classroom.blogspot.com Experiment with a “light” blog, moblog (photo blog), or videoFriday, March 11, 2011
  • 28. Tools: BLOGS Best Practices • Be creative - lists, how-tos, Q&As, etc. • Be consistent - post regular updates, student projects • Be responsive - collaborate in comments Light blogging, moblogging, video blogging, live bloggingFriday, March 11, 2011
  • 29. Tools: SOCIAL NETWORKING Best Practices LinkedIn has 90M users (Signal in beta) Social networks more popular than email Facebook 2x as popular as Google at workFriday, March 11, 2011
  • 30. Tools: SOCIAL NETWORKING Best Practices LinkedIn has 90M users (Signal in beta) Social networks more popular than email Facebook 2x as popular as Google at workFriday, March 11, 2011
  • 31. Tools: SOCIAL NETWORKING What’s Now - Facebook in Real Life Biggest Canadian brands on Facebook: Volkswagen, Pepsi Canada, StarbucksFriday, March 11, 2011
  • 32. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics for Schools George V Elementary School Use video (Facebook is top 5 video destination - 2B vids/mth)Friday, March 11, 2011
  • 33. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics for Schools 1. Focus on George V Elementary School filling the blank box 2. A picture is worth a thousand clicks... or more Use video (Facebook is top 5 video destination - 2B vids/mth)Friday, March 11, 2011
  • 34. Tools: SOCIAL NETWORKING When to share posts on Facebook 1. Busiest time is 3pm ET Wednesday 2. Sunday is slowest day 3. Morning posts from 40% more effective than afternoon Average person has 130 friends on Facebook.Source: Mashable.comFriday, March 11, 2011
  • 35. Tools: SOCIAL NETWORKING Edmodo Helping teachers engage students in secure environment Edmodo has 1.5M users worldwide (Feb 11)Friday, March 11, 2011
  • 36. Tools: SOCIAL NETWORKING Edmodo Helping teachers engage students in secure environment Edmodo has 1.5M users worldwide (Feb 11)Friday, March 11, 2011
  • 37. Tools: SOCIAL NETWORKING Edmodo Helping teachers engage students in secure environment Edmodo has 1.5M users worldwide (Feb 11)Friday, March 11, 2011
  • 38. Tools: SOCIAL NETWORKING Edmodo Helping teachers engage students in secure environment Edmodo has 1.5M users worldwide (Feb 11)Friday, March 11, 2011
  • 39. Tools: SOCIAL NETWORKING Ning - YOUR Own Social NetworkFriday, March 11, 2011
  • 40. Tools: SOCIAL NETWORKING Ning - YOUR Own Social NetworkFriday, March 11, 2011
  • 41. Tools: SOCIAL NETWORKING Ning - YOUR Own Social NetworkFriday, March 11, 2011
  • 42. Tools: MOBILE Just the Stats 6.8B people in the world 5B cellphone subscribers 10B apps downloaded in iTunes store = 50M DownloadsFriday, March 11, 2011
  • 43. Tools: MOBILE Twitter - 75% increase in Canada in 2010 Home Depot - US vs. CanadaFriday, March 11, 2011
  • 44. Tools: MOBILE Twitter - 75% increase in Canada in 2010 Home Depot - US vs. CanadaFriday, March 11, 2011
  • 45. Tools: MOBILE Twitter - 75% increase in Canada in 2010 Interaction is key Retweet posts from others Educate , educate, educate Follow the lea der (influencers) Pretty up your background M ake a human tweet Home Depot - US vs. CanadaFriday, March 11, 2011
  • 46. Tools: MOBILE Best Practices Use all your phone’s tools (still camera, video) Use the best mobile apps for Twitter (UberTwitter/ Twitterific/Twidroid) Create an app (iPhone, Android) http://twitter4teachers.pbworks.comFriday, March 11, 2011
  • 47. Tools: VIDEO The Real Deal periodicvideos.comFriday, March 11, 2011
  • 48. Tools: VIDEO The Mash Up symphonyofscience.comFriday, March 11, 2011
  • 49. Tools: VIDEO Engage Students Gov’t of PEI (SkillsPEI)Friday, March 11, 2011
  • 50. Tools: VIDEO Go Live ‣Have guest lectures or interviews ‣Includestudents who are home sick ‣Buildlanguage skills with native speakers ‣Shareschool work with parents ‣Many more...Friday, March 11, 2011
  • 51. 4. MEASURE SUCCESS hootsuite.comFriday, March 11, 2011
  • 52. 4. MEASURE SUCCESS hootsuite.comFriday, March 11, 2011
  • 53. 5. WATCH TRENDS Crowdsourcing Ask Questions. Get Answers. Make Friends.Friday, March 11, 2011
  • 54. 5. WATCH TRENDS Crowdsourcing 400000 300000 200000 100000 Winter 0 Summer Dec 14/2010 Ask Questions. Get Answers. Make Friends.Friday, March 11, 2011
  • 55. 5. WATCH TRENDS Foursquare, Gowalla, Facebook Places Location-based services allow you to target, and connect, on the go. Ex - Create teaching events at specific historical locationsFriday, March 11, 2011
  • 56. 5. WATCH TRENDS Collaboration Work with your students in real time iEtherpadFriday, March 11, 2011
  • 57. 5. WATCH TRENDS Qwiki - Automated Teaching Social search on steroids.Friday, March 11, 2011
  • 58. Social Media Resources for SuccessFriday, March 11, 2011
  • 59. Social Media Resources for SuccessFriday, March 11, 2011
  • 60. Social Media Resources for SuccessFriday, March 11, 2011
  • 61. BEFORE YOU GO... Namechk.com - Digital Reputation Management (for students & teachers)Friday, March 11, 2011
  • 62. A NEW GENERATION OF LEARNERS... Why we need to move fast...Friday, March 11, 2011
  • 63. QUESTIONS? amber@mgimedia.ca MGIMedia.ca twitter.com/ambermac Power Friending powerfriending.comFriday, March 11, 2011