Devyani Food Industries Pvt. Ltd Company Profile and Products :
Mr. Ravi Kant Jaipuria Founder Chairman : RJ corp.
R J corp.
R J corp. is a Rs. 2200 crores, reputed business conglomerate with diversified business interest in Beverages, Foods, Retail, Real Estate, Hospitality, Education and Institutions
R J corp. holds the distinction of being the largest franchise of PEPSI, PIZZA HUT, COSTA COFFEE In India
Some other noticeable and strong brands managed by R J corp. are KFC, BECKS, DPS (Delhi Public Schools)
The group manufactures and markets Carbonated and Non-Carbonated Soft Drinks and Mineral Water under the Pepsi brand. The various flavours and sub-brands are Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, Slice Orange, Twister Evervess Soda and Aqauafina.
The group has in total 18 bottling plants in India & Nepal and is responsible for production, sales & marketing and contributes over 70% of Pepsi sales in India .
The group became the first franchisee for Yum Restaurants International [formerly known as PepsiCo Restaurants (India) Private Limited] in India.
YUM owns popular food chains like Pizza Hut and KFC
The group has exclusive franchise rights of YUM RESTAURANTS for Northern & Eastern India.
Out of 139 operational Pizza Hut restaurants, the group owns and run 56 Pizza Hut. And 14 KFC in the country
The group also owns and run 25 Costa Coffee. One of the most popular coffee chains from U. K.
The group owns 3 Delhi Public School (DPS), out of which 2 is in Gurgaon and 1 in Jaipur in India.
Apart from DPS, the group has a JV with (Modern Montessori International ) MMI Singapore to open pre nursery schools in the country
The group has 51 percent equity in the new entity, Modern Montessori International (MMI)
RJ corp tied up with world major brand “In bev” to bring the legend beer Budweiser and Becks in the country
Inbev has a portfolio of 200 brands. Few have them grown to be iconic like Stella Artois, Leffe, Hoegogarden, Tennenets
Milk, Dairy and Ice cream business
R J corp. is also into the business of Production & Marketing of Milk, Dairy products and Ice cream.
These businesses have its operations in India and Africa.
While the Ugandan and African operations are managed and run by the Sameer Agriculture and Livestocks Ltd, the Indian operations are run by Devyani Food Industries Pvt. Ltd.
The two brands for Milk, Dairy and Ice cream business are Cream bell and Fresh Dairy
Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.)
Cream bell Ice cream is a successful Brand.
Cream bell is amongst the top 5 ice cream brands of INDIA.
Team Cream bell has wide and in depth knowledge & understanding of Ice cream, Dairy and Dairy Products.
Cream bell R&D and Quality control
Cream bell has a strong team of R&D that constantly work on new product development and improvement on existing products
The quality compliance ensures that all ingredients to ice cream and packaging undergoes a rigorous quality check before production
The entire manufactures process also ensure that ice cream is untouched by during its entire manufacturing till it reaches hands of consumers
Cream bell Distribution
Haryana & Punjab
J & K
Part Of Maharasthra
Existing network New Planned
Cream bell brand Innovation
Cream bell stands for innovation in Ice cream
And this core philosophy has guided the cream bell brand to strive, conceptualize and launch new & innovative products in this category
More over, the innovation is not only confined to products but also can be seen in Cream bell packaging, Communications etc.
“ Joostick” as the name suggests is real frozen juice on stick
Joostick is available in refreshing Nimbu Pani, rejuvenating Pine apple, exotic Strawberry
Maxxum is premium ice cream launched in 2 flavours of
While the “cream” used in Maxxum is made by extrusion process to give a richer and silkier experience, the outer surface is coated with thick layer of premium chocolate
Maxxum is packed in a flow wrap and further in rich mono carton
Maxxum Coffee Maxxum Vanilla
Cream bell “Doubles” are premium vanilla ice cream layered with popular fruits flavours
The ice cream coated with fruits makes “Doubles” a lip smacking ice cream
The “Doubles” range includes
“ Centre Treat” is range of innovative ice cream with hard and soft centre
It is one of the most delicious combinations of vanilla / chocolate ice cream dipped in chocolate sauce and crunchies with something interesting inside it
“ Centre” Treat is available in
Hard chocolate centre
Rum soft centre
Orange soft centre
“ Choco” is an remarkably popular product from cream bell kitty
“ Choco” is coated with premium chocolate over vanilla or coffee ice cream
It is available in 2 mouth watering flavors of
“ Kulfis” from Cream bell are richer, smoother and delicately silkier
Cream bell offers range of 3 mouth scrumptious kulfis namely
“ Licks” are nothing but highly refreshing ice candies in
“ Slurpy” are flavorsome ice creams cones with mix of Fruits, Nuts and delicious sauces
Wrapped in a wafer, “Slurpy” is available in 3 inviting range namely
“ Ripples” are premium vanilla ice cream that’s decorated up with premium yummy toppings
The three most liked flavor in “Ripples” are
Cream bells “Chops” are delicate combination of different flavors of ice cream with plenty of dry fruits on edges
The two popular range includes
Malai Chop (Rose, Kesar, Kewra Ice Cream with Pista and Almonds)
Cassatta Chop (Chocolate, Vanilla , Strawberry with Cashews and Cake)
Cream bells also offers Indian and International favorites in Single serving Cups ,
The Indian range includes
Vanilla, Strawberry, Butter Scotch, Mango
Kesar Badam, Fruit bonanza, Mango
The exotic range in cup is part of cream bell Fantasia
Sacch Mucch Aam is real mango on a stick
One Sacch Mucch Aam is equivalent to one real mango
Extremely good product for mango lovers
Available for all12 months
Sacch Much aam
Party Packs (1+1 free)
Cream bell party pack is available in 11 popular Flavors in a offer of buy one get one free
Vanilla Choco Chip
3 in one
Vol : 700 ml, weight 357 gm Price Range : Rs 95 to Rs 130
Premium, is premium ice cream
The 900 ml, Premium is available at Rs 99/- in a premium packing
Available in 5 exotic flavours
Chocolate Choco Chips
Crunchy Butter scotch
Golden Fantasy (Ice cream cake)
Golden Fantasy is a premium ice cream cake in which vanilla ice cream is sandwiched between vanilla cakes and strawberry sauce.
Golden Fantasy is topped with Golden cashew nuts
Packaging : Mono carton Box
Strawberry sauce Vanilla ice cream Golden Cashew Nuts Vanilla cake
Black Forest ( Ice Cream Cake)
Black Forest is a premium ice cream cake, in which vanilla ice cream is sandwiched between Chocolate cakes. And is topped with rich chocolate sauces