TRADITIONAL HUB AND SPOKE MODEL Channel partners Sales Suppliers Finance Marketing Engineering Manufacturing R&D Structure with R&D as central point: every communication between the various internal departments occurs through the R&D department. external internal Legend No direct communication between external sources and the R&D department No direct communication between external sources

NEW INNOVATION WEB MODEL Channel partners Sales Suppliers Analysts Vendors Venture capitals Finance Marketing Engineering Manufacturing R&D Legend internal external Structure without a central point: direct communication between the various internal departments occurs. Direct communication between external sources Direct communication between external sources and the R&D department More external sources