What is Music Thinking? Learnings for business, innovation and life.
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What is Music Thinking? Learnings for business, innovation and life.

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How do you write a top hit, how has the music industry changed in the last 15 years, what has a symphony in common with architecture, how does an jazzband improvise and how do you convert your ...

How do you write a top hit, how has the music industry changed in the last 15 years, what has a symphony in common with architecture, how does an jazzband improvise and how do you convert your customers into fans - there is a lot to learn from music and the way musicians think.

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What is Music Thinking? Learnings for business, innovation and life. Presentation Transcript

  • 1. WHAT ISMUSICTHINKING?
  • 2. “THE MORE YOU KNOW, THE MORE YOU HEAR.(c) CREATIVE COMPANION MusicThinking 28 december 2011 2
  • 3. “THE MORE YOU KNOW, THE MORE YOU HEAR. ... BUT IT CAN ALSO BE THE OTHER WAY ROUND(c) CREATIVE COMPANION MusicThinking 28 december 2011 3
  • 4. “THE MORE YOU HEAR, THE MORE YOU KNOW.(c) CREATIVE COMPANION MusicThinking 28 december 2011 4
  • 5. “THE MORE YOU HEAR, THE MORE YOU KNOW. THIS IS THE ESSENCE OF MUSIC THINKING(c) CREATIVE COMPANION MusicThinking 28 december 2011 5
  • 6. THERE ARE A LOT OF LEARNINGSOR INTERESTING THOUGHTS ABOUTMUSIC AND THE USE OF MUSIC(c) CREATIVE COMPANION MusicThinking 28 december 2011 6
  • 7. BUSINESS (c) CREATIVE COMPANION MusicThinking 28 december 2011 7
  • 8. INNOVATION (c) CREATIVE COMPANION MusicThinking 28 december 2011 8
  • 9. VISUALIZATION (c) CREATIVE COMPANION MusicThinking 28 december 2011 9
  • 10. RESEARCH (c) CREATIVE COMPANION MusicThinking 28 december 2011 10
  • 11. EMOTION ... AND MUCH MORE (c) CREATIVE COMPANION MusicThinking 28 december 2011 11
  • 12. (ALMOST) EVERYDAY I COLLECTTHEM VIA TWITTER AND THEHASHTAG #MUSICTHINKING(c) CREATIVE COMPANION MusicThinking 28 december 2011 12
  • 13. (c) CREATIVE COMPANION MusicThinking 28 december 2011 13
  • 14. ONCE A WEEK THIS MAKES A‘MAGAZINE’(c) CREATIVE COMPANION MusicThinking 28 december 2011 14
  • 15. (c) CREATIVE COMPANION MusicThinking 28 december 2011 15
  • 16. SINCE DECEMBER 2010(c) CREATIVE COMPANION MusicThinking 28 december 2011 16
  • 17. (c) CREATIVE COMPANION MusicThinking 28 december 2011 17
  • 18. HERE IS MY DEFINITION:MUSIC THINKING IS THE USE OF THOUGHTS,LEARNINGS, IDEAS AND INSPIRATIONS THATARE DERIVED FROM ALL KINDS OF MUSIC,SONIC PHENOMENA, SOUNDS, MUSICALINSTRUMENTS, TOOLS, TECHNIQUES,METAPHORS, PATTERNS, BRANDS,BEHAVIOURS AND THE MUSIC BUSINESS TOINSPIRE AND MOTIVATE IN A NEW WAY OFTHINKING TO SOLVE PROBLEMS, REACH GOALSOR JUST TO HAVE FUN.(c) CREATIVE COMPANION MusicThinking 28 december 2011 18
  • 19. BE PART OF THE GAME!MUSIC AND MUSIC THINKING ISABOUT COLLABORATION ...(c) CREATIVE COMPANION MusicThinking 28 december 2011 19
  • 20. TAG AND SHARE YOUR TWEETSWITH #MUSICTHINKING(c) CREATIVE COMPANION MusicThinking 28 december 2011 20
  • 21. ALL TAGGED TWEETS WILL SHOWUP IN MUSIC THINKING WEEKLY(c) CREATIVE COMPANION MusicThinking 28 december 2011 21
  • 22. THANKS FOR RT@CHRISTOFZUERNWWW.MUSICTHINKING.COM(c) CREATIVE COMPANION MusicThinking 28 december 2011 22