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How do you write a top hit, how has the music industry changed in the last 15 years, what has a symphony in common with architecture, how does an jazzband improvise and how do you convert your ...

How do you write a top hit, how has the music industry changed in the last 15 years, what has a symphony in common with architecture, how does an jazzband improvise and how do you convert your customers into fans - there is a lot to learn from music and the way musicians think.

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