The Company Real Score - a music thinking approach to business innovation
by CREATIVE COMPANION on Oct 16, 2013
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What is it? ...
What is it?
The company real score is a collection of business tools and instruments to map and visualize your brand. It is a collection of core elements for orchestrating and conducting ‘brand minded & people centered’ innovations.
Why should you use it?
1. To visualize and communicate what is most important for your brand.
2. To identify strategic paradoxes that can be used in innovation projects.
3. To use it as a ‘brand minded & people centered’ starting point.
You can download the original score - 2,50 meters - via this link: http://goo.gl/IkwkTM
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