Usability & Experience
Design
Presented by:
Kim Krause Berg
Pubcon Las Vegas, October 22,
2013

Internet Marketing Ninjas
Who: Kim
What: Usability and User Interface Analyst,
Founder/Administrator, Cre8asiteforums,
Founder, Cre8pc.com
Where: In...
Usability and Persuasive Website Design is

PURPOSEFUL DESIGN
Healthcare.gov

Internet Marketing Ninjas
Help Visitors Make Decisions

Internet Marketing Ninjas
Clicks to Nowhere

Internet Marketing Ninjas
Terms | Incorrect Form

Internet Marketing Ninjas
Internet Marketing Ninjas
Do No Harm
• Interpersonal: loss
of dignity, insult,
humility
• Psychological:
confusion,
discomfort,
frustration,
boredom...
Conversions Design
• Understand your visitors’ goals and
motivations
• “Economy of form”, using less to
accomplish more
• ...
UX Reality Show
Your website is a reality show.
Say Yes to UX
www.internetmarketingninjas.com/blog/
user-intent/say-yes-ux...
Mobile Devices
Be Aware
• Ecommerce

Various Devices
• Smart phones
• Tablets
• Android
• Apple

Internet Marketing Ninjas
The Mobile Playbook
http://www.themobileplaybook.com
Usability = Cocaine High?
www.cre8asiteforums.com/2013/10/17/can-an-excellent-userexperience-be-harmful/

Internet Marketi...
Persuasive Design Guidelines
• Choose terms your visitors
understand
• Test colors for color contrast
issues
• Create task...
FREE Download (PDF)

www.internetmarketingninjas.com/internetmarketing-ebooks/natural-websiteconversions.html

Internet Ma...
Find Kim Krause Berg
• Internetmarketingninjas.com
Usability, Conversions, Shopping Cart,
Software Application, Mobile,
Ac...
Usability and Persuasive Design for Increasing Conversions
Usability and Persuasive Design for Increasing Conversions
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Usability and Persuasive Design for Increasing Conversions

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Example sites, including Healthcare.gov; goal oriented design tips; details most designers never think of.

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Usability and Persuasive Design for Increasing Conversions

  1. 1. Usability & Experience Design Presented by: Kim Krause Berg Pubcon Las Vegas, October 22, 2013 Internet Marketing Ninjas
  2. 2. Who: Kim What: Usability and User Interface Analyst, Founder/Administrator, Cre8asiteforums, Founder, Cre8pc.com Where: Internet Marketing Ninjas When: Started out in 1995, known as “Cre8pc” Why: Needed a job How: Self-taught and mentored Passionate about Usability and SEO aka Holistic Web Design Internet Marketing Ninjas
  3. 3. Usability and Persuasive Website Design is PURPOSEFUL DESIGN
  4. 4. Healthcare.gov Internet Marketing Ninjas
  5. 5. Help Visitors Make Decisions Internet Marketing Ninjas
  6. 6. Clicks to Nowhere Internet Marketing Ninjas
  7. 7. Terms | Incorrect Form Internet Marketing Ninjas
  8. 8. Internet Marketing Ninjas
  9. 9. Do No Harm • Interpersonal: loss of dignity, insult, humility • Psychological: confusion, discomfort, frustration, boredom Ex. Target sued by Assoc. for Blind Accessibility for special needs users Ex. Most websites
  10. 10. Conversions Design • Understand your visitors’ goals and motivations • “Economy of form”, using less to accomplish more • Remove the mystery
  11. 11. UX Reality Show Your website is a reality show. Say Yes to UX www.internetmarketingninjas.com/blog/ user-intent/say-yes-ux-website-realityshow/
  12. 12. Mobile Devices Be Aware • Ecommerce Various Devices • Smart phones • Tablets • Android • Apple Internet Marketing Ninjas
  13. 13. The Mobile Playbook http://www.themobileplaybook.com
  14. 14. Usability = Cocaine High? www.cre8asiteforums.com/2013/10/17/can-an-excellent-userexperience-be-harmful/ Internet Marketing Ninjas
  15. 15. Persuasive Design Guidelines • Choose terms your visitors understand • Test colors for color contrast issues • Create tasks based on user needs • Explain. Provide details. Warn. Provide feedback. • No distractions • Avoid fads • Never hide your money maker calls to action Books: • About Face, Alan Cooper • Ecom Hell, Shirley Tan Anything by Tim Ash, Bryan Eisenberg, Roger Dooley, Shari Thurow, Susan Weinschenk, Peter Morville, Luke Wroblewski, Jacob Nielsen, Jared Spool
  16. 16. FREE Download (PDF) www.internetmarketingninjas.com/internetmarketing-ebooks/natural-websiteconversions.html Internet Marketing Ninjas
  17. 17. Find Kim Krause Berg • Internetmarketingninjas.com Usability, Conversions, Shopping Cart, Software Application, Mobile, Accessibility Testing.com • https://twitter.com/kim_cre8pc • https://www.facebook.com/cre8pc • Cre8asiteforums.com Internet Marketing Ninjas

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