1. Information Architecture, SEO & Usability Successful Information Architecture Chicago SES 2009 Copyright 2009 Cre8pc.com/UsabilityEffect.com
2. Kim Krause Berg Usability and SEO Consultant Cre8pc.com, est. 1996 UsabilityEffect.com, est. 2002 Cre8asiteforums.com, est. 1998 Copyright 2009 Cre8pc.com/UsabilityEffect.com
3. What is Information Architecture? Copyright 2009 Cre8pc.com/UsabilityEffect.com
4. What is Information Architecture Copyright 2009 Cre8pc.com/UsabilityEffect.com Which comes first? Architecture or Construction? Business requirement – House to live in
8. IA and SEO Today’s Web is all about CONTEXT, ORGANIZATION & FINDABILITY Copyright 2009 Cre8pc.com/UsabilityEffect.com
9. 95% of All Search Engine Referrals come from Page One of SERPS Users know quality. Source: Enquisite.com Copyright 2009 Cre8pc.com/UsabilityEffect.com
17. Look for signs of information architecture in search results. Proof That Sites Built in “All Flash” Hurt? Copyright 2009 Cre8pc.com/UsabilityEffect.com
19. Copyright 2009 Cre8pc.com/UsabilityEffect.com Requirements Gathering Platform Programming Language Scalability Forms Internet Applications Site Performance Server Response Page Load
20. Those Free Web Site Templates Copyright 2009 Cre8pc.com/UsabilityEffect.com
33. Copyright 2009 Cre8pc.com/UsabilityEffect.com “ This section…” url structure contains keyword for search and users Meta description contains scent “tips” and “fun facts”. Delivery of information is very much important to search and users .
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35. Information Architecture is About Finding Information Copyright 2009 Cre8pc.com/UsabilityEffect.com Book: Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville – 3 rd edition Book: When Search Meets Web Usability by Shari Thurow Google Insights Tool (free) www.google.com/insights/search Ambient Findability by Peter Morville The Information Society for the Information Age: http://www.asis.org/index.html