Building Online Communities
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Building Online Communities

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Like social networking? The pros and cons of online communities and ethics and behavior tips for managing online communities.

Like social networking? The pros and cons of online communities and ethics and behavior tips for managing online communities.

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Building Online Communities Presentation Transcript

  • 1. Building Community
    • On the Internet
    Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 2. Kim Krause Berg (aka “CRE8PC”)
    • Web Site Usability and SEO Consultant
    • Founder:
    • Cre8pc.com
    • UsabilityEffect.com
    • Cre8asiteforums.com
    • Akesana.com
    • Consultant, writer, columnist, SEO, Internet software QA testing, user manuals, requirements documentation, accessibility, usability, forums owner, instructor for the SearchEngineCollege.com
    • Member of the Usability Professionals Association
    • Member of the American Society for Information Science and Technology (ASIS&T)
    Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 3. Where for Art Thou, Community?
    • Forums
    • Twitter; Twitter lists
    • MySpace
    • Facebook; Fans of…
    • Digg
    • Blogs
    • Sphinn
    • Linked in
    • Amazon
    • Social Networking sites – demographic
    • Catalyze - http://www.catalyze.org/ (for business analysts and usability)
    • Stumbleupon
    • Product sites – user generated feedback; http://www.40somethingreviews.com/
    • Combos – product reviews and demographic
    • Linkedin, Plaxo, Friendfeed
    • Linkedin Groups
    • Youtube
    Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 4. Must You Get Involved?
    • YOU WILL BE DISTRACTED.
    • Consider your reputation/brand when you write.
    • Why do you need an Internet social life?
    • Determine need, then decide best choice for family, or co-workers or business networking or promotion.
    • Different user names for different communities is fine .
    Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 5. TWITTER
    • Like an open pub
    • Most are selective about whom to follow
    • Can moderate followers and most do.
    • Some followers aren’t real.
    • Desperate for attention (Will accept everyone)
    • 140 characters
    • Allows insight into personalities
    • Feels like coworkers, like IM
    • Can ask for help in airports, conferences
    • Starts out as a tool and develops into Community
    • Opinions of people change
    • http://tweetdeck.com/beta/ and other tools that list Tweets
    Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 6. RETWEETS Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 7.
    • Comparison
    • Comparision
    • Facebook:
    • Used more for business
    • Can approve or unapproved Friends
    • Put up business cards
    • Get testimonials
    • MySpace:
    • Dating
    • Friends
    • Music
    • Lots of ads
    • Linked in:
    • Professional
    • Networking and hire
    • Testimonials
    • Q & A
    • Forums:
    • Moderated
    • Shows conversation history
    • Displays more information about each member
    • Bad members are removed
    • Anti-spam
    • Blogs:
    • Moderated
    • Fewer responses
    • 1 way conversation the norm
    • Twitter:
    • Hard to keep up with comments volume
    • Not moderated (but spam is reportable)
    Comparisons and Traits Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 8. Behavior in Social Networking Environments
    • Is it true, is it necessary, is it kind?
    • Check spelling
    • Don’t “link drop” in forums
    • Always READ HOUSE RULES for any community you join
    • Allow yourself to be open to alternate views, opinions
    • Do not edit or delete blog comments if the commenter disagrees with you
    • Avoid judging someone when all they have is 140 characters to write with
    • Turn a negative into positive – Ask yourself, could this person be a good member of our community? (Sometimes a small nudge is all that’s needed.)
    • Use emoticons to express feelings, emotions, slant
    • Get involved in your community; volunteer
    Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 9.
    • Ethics
    • Privacy
    • People WILL use social networks against you
    • Bad behavior can and does create lawsuits
    • Leaving spam and ugly comments is a reportable offense
    • Do not type drunk
    • Communities create themselves (Don’t be a control freak.)
    • Moderate comments to avoid flame wars
    • There is no such thing as privacy
    • Let people tag themselves
    • Do not ID anyone underage
    • Some communities check your IP, user name and email address for past history
    • Moderate comments to protect our guest
    A Word about… Copyright 2009 Cre8pc.com Search Camp Philly 2009
  • 10. http://www.usabilityeffect.com/freeresources.doc
    • http://twitter.com/kim_cre8pc
    • http://www.facebook.com/cre8pc
    Copyright 2009 Cre8pc.com Search Camp Philly 2009