Building Community On the Internet Copyright 2009 Cre8pc.com Search Camp Philly 2009

On the Internet

Kim Krause Berg (aka “CRE8PC”) Web Site Usability and SEO Consultant Founder: Cre8pc.com UsabilityEffect.com Cre8asiteforums.com Akesana.com Consultant, writer, columnist, SEO, Internet software QA testing, user manuals, requirements documentation, accessibility, usability, forums owner, instructor for the SearchEngineCollege.com Member of the Usability Professionals Association Member of the American Society for Information Science and Technology (ASIS&T) Copyright 2009 Cre8pc.com Search Camp Philly 2009

Web Site Usability and SEO Consultant

Founder:

Cre8pc.com

UsabilityEffect.com

Cre8asiteforums.com

Akesana.com

Consultant, writer, columnist, SEO, Internet software QA testing, user manuals, requirements documentation, accessibility, usability, forums owner, instructor for the SearchEngineCollege.com

Member of the Usability Professionals Association

Member of the American Society for Information Science and Technology (ASIS&T)

Where for Art Thou, Community? Forums Twitter; Twitter lists MySpace Facebook; Fans of… Digg Blogs Sphinn Linked in Amazon Social Networking sites – demographic Catalyze - http://www.catalyze.org/ (for business analysts and usability) Stumbleupon Product sites – user generated feedback; http://www.40somethingreviews.com/ Combos – product reviews and demographic Linkedin, Plaxo, Friendfeed Linkedin Groups Youtube Copyright 2009 Cre8pc.com Search Camp Philly 2009

Forums

Twitter; Twitter lists

MySpace

Facebook; Fans of…

Digg

Blogs

Sphinn

Linked in

Amazon

Social Networking sites – demographic

Catalyze - http://www.catalyze.org/ (for business analysts and usability)

Stumbleupon

Product sites – user generated feedback; http://www.40somethingreviews.com/

Combos – product reviews and demographic

Linkedin, Plaxo, Friendfeed

Linkedin Groups

Youtube

Must You Get Involved? YOU WILL BE DISTRACTED. Consider your reputation/brand when you write. Why do you need an Internet social life? Determine need, then decide best choice for family, or co-workers or business networking or promotion. Different user names for different communities is fine . Copyright 2009 Cre8pc.com Search Camp Philly 2009

YOU WILL BE DISTRACTED.

Consider your reputation/brand when you write.

Why do you need an Internet social life?

Determine need, then decide best choice for family, or co-workers or business networking or promotion.

Different user names for different communities is fine .

TWITTER Like an open pub Most are selective about whom to follow Can moderate followers and most do. Some followers aren’t real. Desperate for attention (Will accept everyone) 140 characters Allows insight into personalities Feels like coworkers, like IM Can ask for help in airports, conferences Starts out as a tool and develops into Community Opinions of people change http://tweetdeck.com/beta/ and other tools that list Tweets Copyright 2009 Cre8pc.com Search Camp Philly 2009

Like an open pub

Most are selective about whom to follow

Can moderate followers and most do.

Some followers aren’t real.

Desperate for attention (Will accept everyone)

140 characters

Allows insight into personalities

Feels like coworkers, like IM

Can ask for help in airports, conferences

Starts out as a tool and develops into Community

Opinions of people change

http://tweetdeck.com/beta/ and other tools that list Tweets

RETWEETS Copyright 2009 Cre8pc.com Search Camp Philly 2009

Comparison Comparision Facebook: Used more for business Can approve or unapproved Friends Put up business cards Get testimonials MySpace: Dating Friends Music Lots of ads Linked in: Professional Networking and hire Testimonials Q & A Forums: Moderated Shows conversation history Displays more information about each member Bad members are removed Anti-spam Blogs: Moderated Fewer responses 1 way conversation the norm Twitter: Hard to keep up with comments volume Not moderated (but spam is reportable) Comparisons and Traits Copyright 2009 Cre8pc.com Search Camp Philly 2009

Comparison

Comparision

Facebook:

Used more for business

Can approve or unapproved Friends

Put up business cards

Get testimonials

MySpace:

Dating

Friends

Music

Lots of ads

Linked in:

Professional

Networking and hire

Testimonials

Q & A

Forums:

Moderated

Shows conversation history

Displays more information about each member

Bad members are removed

Anti-spam

Blogs:

Moderated

Fewer responses

1 way conversation the norm

Twitter:

Hard to keep up with comments volume

Not moderated (but spam is reportable)

Behavior in Social Networking Environments Is it true, is it necessary, is it kind? Check spelling Don’t “link drop” in forums Always READ HOUSE RULES for any community you join Allow yourself to be open to alternate views, opinions Do not edit or delete blog comments if the commenter disagrees with you Avoid judging someone when all they have is 140 characters to write with Turn a negative into positive – Ask yourself, could this person be a good member of our community? (Sometimes a small nudge is all that’s needed.) Use emoticons to express feelings, emotions, slant Get involved in your community; volunteer Copyright 2009 Cre8pc.com Search Camp Philly 2009

Is it true, is it necessary, is it kind?

Check spelling

Don’t “link drop” in forums

Always READ HOUSE RULES for any community you join

Allow yourself to be open to alternate views, opinions

Do not edit or delete blog comments if the commenter disagrees with you

Avoid judging someone when all they have is 140 characters to write with

Turn a negative into positive – Ask yourself, could this person be a good member of our community? (Sometimes a small nudge is all that’s needed.)

Use emoticons to express feelings, emotions, slant

Get involved in your community; volunteer

Ethics Privacy People WILL use social networks against you Bad behavior can and does create lawsuits Leaving spam and ugly comments is a reportable offense Do not type drunk Communities create themselves (Don’t be a control freak.) Moderate comments to avoid flame wars There is no such thing as privacy Let people tag themselves Do not ID anyone underage Some communities check your IP, user name and email address for past history Moderate comments to protect our guest A Word about… Copyright 2009 Cre8pc.com Search Camp Philly 2009

Ethics

Privacy

People WILL use social networks against you

Bad behavior can and does create lawsuits

Leaving spam and ugly comments is a reportable offense

Do not type drunk

Communities create themselves (Don’t be a control freak.)

Moderate comments to avoid flame wars

There is no such thing as privacy

Let people tag themselves

Do not ID anyone underage

Some communities check your IP, user name and email address for past history

Moderate comments to protect our guest

http://www.usabilityeffect.com/freeresources.doc http://twitter.com/kim_cre8pc http://www.facebook.com/cre8pc Copyright 2009 Cre8pc.com Search Camp Philly 2009

http://twitter.com/kim_cre8pc

http://www.facebook.com/cre8pc