Building Online Communities

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Like social networking? The pros and cons of online communities and ethics and behavior tips for managing online communities.

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  • Building Online Communities

    1. 1. Building Community <ul><li>On the Internet </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009
    2. 2. Kim Krause Berg (aka “CRE8PC”) <ul><li>Web Site Usability and SEO Consultant </li></ul><ul><li>Founder: </li></ul><ul><li>Cre8pc.com </li></ul><ul><li>UsabilityEffect.com </li></ul><ul><li>Cre8asiteforums.com </li></ul><ul><li>Akesana.com </li></ul><ul><li>Consultant, writer, columnist, SEO, Internet software QA testing, user manuals, requirements documentation, accessibility, usability, forums owner, instructor for the SearchEngineCollege.com </li></ul><ul><li>Member of the Usability Professionals Association </li></ul><ul><li>Member of the American Society for Information Science and Technology (ASIS&T) </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009
    3. 3. Where for Art Thou, Community? <ul><li>Forums </li></ul><ul><li>Twitter; Twitter lists </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook; Fans of… </li></ul><ul><li>Digg </li></ul><ul><li>Blogs </li></ul><ul><li>Sphinn </li></ul><ul><li>Linked in </li></ul><ul><li>Amazon </li></ul><ul><li>Social Networking sites – demographic </li></ul><ul><li>Catalyze - http://www.catalyze.org/ (for business analysts and usability) </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Product sites – user generated feedback; http://www.40somethingreviews.com/ </li></ul><ul><li>Combos – product reviews and demographic </li></ul><ul><li>Linkedin, Plaxo, Friendfeed </li></ul><ul><li>Linkedin Groups </li></ul><ul><li>Youtube </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009
    4. 4. Must You Get Involved? <ul><li>YOU WILL BE DISTRACTED. </li></ul><ul><li>Consider your reputation/brand when you write. </li></ul><ul><li>Why do you need an Internet social life? </li></ul><ul><li>Determine need, then decide best choice for family, or co-workers or business networking or promotion. </li></ul><ul><li>Different user names for different communities is fine . </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009
    5. 5. TWITTER <ul><li>Like an open pub </li></ul><ul><li>Most are selective about whom to follow </li></ul><ul><li>Can moderate followers and most do. </li></ul><ul><li>Some followers aren’t real. </li></ul><ul><li>Desperate for attention (Will accept everyone) </li></ul><ul><li>140 characters </li></ul><ul><li>Allows insight into personalities </li></ul><ul><li>Feels like coworkers, like IM </li></ul><ul><li>Can ask for help in airports, conferences </li></ul><ul><li>Starts out as a tool and develops into Community </li></ul><ul><li>Opinions of people change </li></ul><ul><li>http://tweetdeck.com/beta/ and other tools that list Tweets </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009
    6. 6. RETWEETS Copyright 2009 Cre8pc.com Search Camp Philly 2009
    7. 7. <ul><li>Comparison </li></ul><ul><li>Comparision </li></ul><ul><li>Facebook: </li></ul><ul><li>Used more for business </li></ul><ul><li>Can approve or unapproved Friends </li></ul><ul><li>Put up business cards </li></ul><ul><li>Get testimonials </li></ul><ul><li>MySpace: </li></ul><ul><li>Dating </li></ul><ul><li>Friends </li></ul><ul><li>Music </li></ul><ul><li>Lots of ads </li></ul><ul><li>Linked in: </li></ul><ul><li>Professional </li></ul><ul><li>Networking and hire </li></ul><ul><li>Testimonials </li></ul><ul><li>Q & A </li></ul><ul><li>Forums: </li></ul><ul><li>Moderated </li></ul><ul><li>Shows conversation history </li></ul><ul><li>Displays more information about each member </li></ul><ul><li>Bad members are removed </li></ul><ul><li>Anti-spam </li></ul><ul><li>Blogs: </li></ul><ul><li>Moderated </li></ul><ul><li>Fewer responses </li></ul><ul><li>1 way conversation the norm </li></ul><ul><li>Twitter: </li></ul><ul><li>Hard to keep up with comments volume </li></ul><ul><li>Not moderated (but spam is reportable) </li></ul>Comparisons and Traits Copyright 2009 Cre8pc.com Search Camp Philly 2009
    8. 8. Behavior in Social Networking Environments <ul><li>Is it true, is it necessary, is it kind? </li></ul><ul><li>Check spelling </li></ul><ul><li>Don’t “link drop” in forums </li></ul><ul><li>Always READ HOUSE RULES for any community you join </li></ul><ul><li>Allow yourself to be open to alternate views, opinions </li></ul><ul><li>Do not edit or delete blog comments if the commenter disagrees with you </li></ul><ul><li>Avoid judging someone when all they have is 140 characters to write with </li></ul><ul><li>Turn a negative into positive – Ask yourself, could this person be a good member of our community? (Sometimes a small nudge is all that’s needed.) </li></ul><ul><li>Use emoticons to express feelings, emotions, slant </li></ul><ul><li>Get involved in your community; volunteer </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009
    9. 9. <ul><li>Ethics </li></ul><ul><li>Privacy </li></ul><ul><li>People WILL use social networks against you </li></ul><ul><li>Bad behavior can and does create lawsuits </li></ul><ul><li>Leaving spam and ugly comments is a reportable offense </li></ul><ul><li>Do not type drunk </li></ul><ul><li>Communities create themselves (Don’t be a control freak.) </li></ul><ul><li>Moderate comments to avoid flame wars </li></ul><ul><li>There is no such thing as privacy </li></ul><ul><li>Let people tag themselves </li></ul><ul><li>Do not ID anyone underage </li></ul><ul><li>Some communities check your IP, user name and email address for past history </li></ul><ul><li>Moderate comments to protect our guest </li></ul>A Word about… Copyright 2009 Cre8pc.com Search Camp Philly 2009
    10. 10. http://www.usabilityeffect.com/freeresources.doc <ul><li>http://twitter.com/kim_cre8pc </li></ul><ul><li>http://www.facebook.com/cre8pc </li></ul>Copyright 2009 Cre8pc.com Search Camp Philly 2009

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