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Optomizing For YouTube - The YouTube Generation by Curtis R. Curtis
 

Optomizing For YouTube - The YouTube Generation by Curtis R. Curtis

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Last year YouTube uploaded more content in 6 months than the 3 major networks did in 60 years. This presentation explores the demographics of today's YouTube users and how the next generation is ...

Last year YouTube uploaded more content in 6 months than the 3 major networks did in 60 years. This presentation explores the demographics of today's YouTube users and how the next generation is quickly becoming the "YouTube Generation".

This presentation examines which companies have been successfully utilizing YouTube and how they did it. Additionally, it looks at how people find YouTube videos, what search terms they are searching with, how to attract more viewers with compelling video content, what are the best video formats to use, successfully viral marketing of your YouTube videos, and of course how to get your YouTube videos top rankings.

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Optomizing For YouTube - The YouTube Generation by Curtis R. Curtis Optomizing For YouTube - The YouTube Generation by Curtis R. Curtis Presentation Transcript

  • Optimizing Your Content for YouTube (Curtis) R. Curtis, SVP UniversalBusinessListing.Org CurtisRCurtis
  • The New (Social) Search (Jay Berkowitz, 10 Golden Rules, Pubcon 2009)
  • Want to Hear a Secret? Consumers Trust Each Other More Than They Do Advertising! • 90% of consumers trust peer • recommendations Less than 50% trust advertisements Duh!!! • Social networks and user reviews are only a click away • Natural and social discovery rule, and customer service is the new marketing
  • Take The Big Leap!
  • Move Over Boys
  • It’s a New Game & It’s Not Google! Ok it’s not “JUST” Google!
  • The YouTube Generation – Are You Ready?
  • Did you know YouTube is the 2nd largest in number of searches?
  • Some Interesting Facts About YouTube 1. In 6 months, YouTube had more hours of programming uploaded than the 3 major Networks did in 60 years (1.5m hours) 2. Over 20 hours-worth of video uploaded to the site every single minute. 3. More than 50% of YouTube users visit the site at least once a week.
  • ….& it isn’t just about music, cuddly teddy bears or World of Warcraft?
  • So Who Watches YouTube Videos?
  • Only 41% of Businesses Use YouTube (Michael Stelzner…Social Media Study)
  • Smart Businesses Are Using YouTube
  • Zappos Sold for Almost $1B
  • Useful Tips Towards YouTube Success
  • Create Your Own Channel Want to See Our Company Video?
  • Publish Compelling & Relevant Videos You’’ never believe what I saw on YouTube last nite!!
  • Embed Your Videos
  • Actively Interact with Your Viewers
  • Shorter is Better!!! “LIFE IS SHORT ENOUGH”
  • Try to Develop “How To Videos” (if a carpenter can…why not you?)
  • Keep It Casual
  • Tips for Optimizing Your YouTube Channel
  • 1. Set Up Your Profile
  • 2. Connect to FaceBook & Twitter
  • 3. Add Tags
  • They Really Work! ….especially when it comes to local search!
  • 4. Make Your Video Look Pretty – Start by adding color..lots of color!
  • 5. Organize Your Page
  • Optimizing Your Videos 1. Produce the Best Possible Video
  • Ulead Video Studio 11
  • 2. Link to Your Website
  • 3. Include Website URL in Audio
  • 4. Use Keywords & Tag
  • 5. Upload Video & Link to Website …….Again!
  • How to Promote Your Video 1. Link from Your Blog
  • 2. Promote Through Social Media
  • 3. Ping Directories
  • Ways to Encourage Subscriptions 1. Get Them to Push the Subscribe Button
  • 2. Set Up New Feeds for Your Channel
  • 3. Add a YouTube Badge
  • Over 30 YouTube Resources & Site Integration Tools http://mashable.com/2007/10/08/youtube-toolbox-resources/
  • 1. Discovery– How People Find Your Videos? [Greg Jarboe (President, SEO-PR) , SES Chicago ‘09 YouTube & Video Optimization session]
  • YouTube Uses Different Algorithms Than Google 1. Use Longer Titles: 120 characters • Think of your title as a headline • Your brand name should go last in the title 2. Description: 1,000 character • Be as detailed as possible ( short of entire transcript • Include URLs (with http://) to playlist or website 3. Tags: 120 character • Be as detailed as possible • Include: brand, city, topic 4. Make sure all keywords in tags are in your title & descriptions
  • What Search Terms are People Looking For?
  • FastSearch - Useful for Search YouTube Videos
  • 2. Watch – How To Increase Views Links in video description • Cross-promote to a playlist on your channel or your website Video responses • Point users to your next video with video responses • Annotations • Link to another video Captions • Add subtitles to your video and reach a broader audience Embedding • Get additional views within the context of a relevant website (encourage blog owners to embed within blogs)
  • 10 Most Successful Kinds of Video Which Are Effective in Changing Brand Preference 1. Humor 6. Talking heads 2. Slice of life 7. Characters 3. Testimonials 8. Reason why 4. Demonstrations 9. News 5. Problem solution 10.Emotion
  • 3. Share – Going Viral! To be successful a video must go viral…
  • Companies Who Already Use YouTube • Nokia • Walmart • McDonalds • Nike • GE • Jet Blue • Apple • Zappos • Starbucks • Dell • HP • Safeway • Volkswagen • 7-Eleven • Coca Cola • Disney
  • Do Them Right … They Work!
  • But Not If They Can’t Find Your Business!
  • Optimizing Your Content for YouTube For Additional Information: (Curtis) R. Curtis Sr. VP Strategic Partnerships Partners Site: www.UBLpro.com  Direct: 1 (206) 734-4711  Cell: 1 (604) 313-7377  CRCurtis@UBL.org