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Presentation from the Web Guilds Social Media Strategies Conference presented by Colin Browning of Mzinga

Presentation from the Web Guilds Social Media Strategies Conference presented by Colin Browning of Mzinga

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Web Guild Share Web Guild Share Presentation Transcript

  • Social Site Dimensions
    • Presenters:
    • Colin Browning, Mzinga
    • Mike Walsh, Leverage Software
    • Connie Benson, Network Solutions
    • Jona Titus, Kaiser Permanente
    • JJ Toothman, Stanford University
    • YOU !
    October 2008
  • Climate Change
  • Climate Change
  • Dimensions of Online Strategy Content Conversations Influence Goals!
  • Content Strategies
  • Content Strategies
    • Editorial Calendar (3 / 6 / 9 months)
    • SEO
    • Newsletter integration
    • Rich media experience
    • Live events
      • PR aftershock
      • Optimize for SEO
      • Review the data
    • Blogs
      • Understand the investment
      • Develop a true voice
  • Content Strategies:
  • Conversation Strategies
  • Conversation Strategies
    • Get support :
      • Find Executive sponsor
      • Educate on social media
      • Show value
      • Set Key Success Criteria
      • Involve legal as appropriate
    • Develop a moderation policy
      • Pre / post moderation / content seeding
      • TOS – lay the ground rules & be consistent
      • Staff accordingly
    Image from BrandSizzle.com
  • Conversation Strategies:
    • Align approach with audience
    • See http://www.forrester.com/Groundswell/profile_tool.html
  • Conversation Strategies:
    • Align approach with goals
  • Conversation Strategies Degree of audience commitment
  • Influencer Strategies
  • Influencer Strategies
    • Policies
      • Engagement policy (different from moderation)
      • Personal brand vs. Company brand
    • How to engage:
      • Listen first
      • Promotion vs. Contribution
        • Add value
        • Be relevant
    • Who to engage?
      • Find the influencers in your industry
        • Free: Technorati 100 / All Top / Twitter Search / Facebook groups
        • Paid: Techrigy, Radian6, Visible Technologies, & more.
  • Influencer Strategies
    • Where to engage: Blogger Comments!
  • Influencer Strategies
    • Where to engage:
  • Case Studies
  • Case Study: ABC Lost
  • Case Study: Mzinga Acquires Prospero
  • Your Turn
    • 4 Discussion Groups
      • Business to Business
      • Business to Consumer
      • Non-profit
      • Internal
    • 20 Minutes, work on
      • Agree on a goal and your audience, then
      • Content Strategies
      • Conversation Strategies
      • Influencer Strategies
  • What did we learn?
  • Thanks! Colin Browning [email_address] @crbrowning Blog: http:constructingsocial.com