Event Max R O I


Published on

Leverage social media to maximize your event ROI

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Event Max R O I

  1. 1. Maximizing Your Event ROI with Social Media<br />An NML Best Practices GuidePresented by: <br />Colin BrowningVP, Client Strategy<br />cbrowning@newmarketinglabs.com<br />
  2. 2. Building targeted groups of followers and & content support<br />Pre-Event: Building The Foundation for success<br />
  3. 3. Maximizing Event ROI :: Pre-Event<br />Pre-Event: Discovering Your Target Market on Twitter<br />v<br />PeopleBrowsr enables targeted searches of individuals bios on Twitter. <br />Example: Search for CIO or VP Technology of target accounts or search for targeted industries.<br />PeopleBrowsr is one of the only utilities to allow exports of these targeted lists.<br />v<br />
  4. 4. Maximizing Event ROI :: Pre-Event<br />Pre-Event: Discovering Your Target Market on Twitter<br />Buzzom enables the rapid growth of a Twitter follower base.<br />Buzzom allows you to Unfollow those that do not follow you back, reciprocate to those that are following you, and then target new followers.<br />The lock feature enables you to not request the same people to follow you repeatedly.<br />
  5. 5. Maximizing Event ROI ::Pre-Event<br />Listening: Discovering Target Bloggers<br />Identifying the relevant bloggers and blog searches optimizes your efforts.<br />AllTop, Technorati and IceRocket, enable you to find the targeted bloggers.<br />
  6. 6. Maximizing Event ROI ::Pre-Event<br />Pre-Event: Taking action on your blog feeds<br />Organize blog within your favorite RSS Reader (such as Google Reader). <br />Organize topics (or events) by folder.<br />Review 2x a day (depends on number of blogs and frequency of updates)<br />Star items that are interesting for Twitter/Blogger follow up<br />
  7. 7. Maximizing Event ROI :: Pre-Event<br />Pre-Event: Engage with other event participants<br />Research speakers blog and Twitter presence and reach out<br />Best practice: <br />Engage with the event community prior to the event, find other attendees, speakers, sponsors<br />
  8. 8. Maximizing Event ROI :: Pre-Event<br />Pre-Event: Prepare your site<br />Populate Slideshare, YouTube, and your community with event information including: speaker schedule and background on relevant topics<br />
  9. 9. Maximizing Event ROI :: Pre-Event<br />Pre-Event: Prepare to Develop Content<br />Bring necessary equipment: remember to empty memory before event and bring fresh batteries! <br />Prepare interview questions for audience members and/or speakers.<br />Keep questions simple, focused, relevant and topical.<br />
  10. 10. Building relevant, targeted content<br />During Event: Connect and Engage with Audience<br />
  11. 11. Maximizing Event ROI :: During Event<br />During-Event: Broadcast and Engage<br />Share relevant and interesting information from the event.<br />Use other attendees and speakers Twitter handles when appropriate<br />Always use the event hash tag to tie your Tweets to the event<br />Don’t just cover your company’s participation, broadcast all interesting information from the event.<br />Event Hash Tag<br />
  12. 12. Maximizing Event ROI :: During Event<br />During-Event: Broadcast and Engage<br />Use all media possible to create interest.<br />Conduct video interviews with speakers.<br />Photograph event & attendees.<br />
  13. 13. Maximizing Event ROI :: During Event<br />During-Event: Monitor Conversations for Engagement<br />Track the event hash tag in Search.Twitter.com (or your other favorite search engine) to engage other audience members in conversation and to gain new targeted followers.<br />
  14. 14. Summarize, connect, thank, and post additional content<br />Post Event<br />
  15. 15. Maximizing Event ROI :: Post Event<br />Post Event: Stay Engaged and Connected<br />Upload speaker presentations to Slideshare and post recaps & interview content where appropriate<br />
  16. 16. Questions?<br />Colin BrowningVP, Client Strategycbrowning@newmarketinglabs.com<br />http://constructingsocial.com<br />Photo credit: mworrel<br />