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Plant Something!


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NurseryWorks 2013 …

NurseryWorks 2013

Cheryl Goar, Executive Director of the Arizona Nursery Association
The Arizona Nursery Association seized the bull by the horns with their recent Specialty Crop Block Grant to develop a national marketing plan for nursery crops. The result is "Plant Something!" an effort which is making a significant impact across the U.S. How are other states participating? How can Great Plains states participate? What are the benefits of the program and how can you get involved?

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  • 1. Don’t Just Stand There…. Plant Something! A Marketing Campaign Update Cheryl Goar, CAE Executive Director Arizona Nursery Association Nurseryworks Kansas State Alumni Center – Manhattan, KS – July 18, 2013
  • 2. It all began with a specialty crop grant…… Just over $400,000 invested to
  • 3. Promotes the •Environmental •Financial •Health Benefits of trees and plants
  • 4. Target Audience: External Primary •Single-Family Homeowners Secondary •Home Owners Associations (HOAs) •Cities, municipalities, ADOT, Parks Rec.
  • 5. Need or Problem ... People who are seeking to enrich the external aesthetic and monetary value of their home and their community.
  • 6. Primary Competition Unlike most discretionary home improvements that bring shortterm financial benefits and only provide interior enhancements...
  • 7. Position Promise The natural investment Grow a that offers richer world. guaranteed long-term growth, value and Personali beauty. Creative, outdoorsy, ty thoughtful, nurturing, visionary, optimistic, fun, energetic, sustainable, green, family-focused, community-oriented
  • 8. Our Brand Statement: Embracing the “New Normal” realities in people’s lives, the “Plant Something” movement is a fun, semiradical groundswell that motivates all to enrich their private and public environments by encouraging simple, rewarding acts that can grow to a canopy of value and beauty for a richer world.
  • 9. Now international… Arizona Nursery Association Arkansas Green Industry Association British Columbia Nursery & Landscape Association Colorado Nursery & Greenhouse Association Idaho Nursery & Landscape Association Long Island Flower Growers Association Massachusetts Nursery & Landscape Association Minnesota Nursery & Landscape Association New Jersey Nursery & Landscape Association North Carolina Nursery & Landscape Association Ohio Nursery & Landscape Association Oregon Association of Nurseries Washington State Nursery & Landscape Association ! We would very much like to add Great Plains States to our list
  • 10. Federal Trademark
  • 11. State Promotional Items An Arizona Update
  • 12. Print Ads
  • 13. Posters
  • 14. Brochures
  • 15. Small Plant Stakes
  • 16. Large Plant Stakes
  • 17. Promotional Banners
  • 18. Clings & Bumper Stickers
  • 19. Website
  • 20. Website
  • 21. Facebook Page
  • 22. Facebook Page
  • 23. Radio Advertisements :60 Second Commercial Just Plant Something
  • 24. . :30 PSA Video spot
  • 25. Ways to Share……. :30 PSA Colorado has made it ready to tag, and in Spanish
  • 26. Arbor Day video Other Holidays???
  • 27. Partner Plans for 2013-14 -Plant Something app -Revision to website map -Truck wraps
  • 28. Questions/Comment s Visit Contact to join: 480-966-1610