4. Sales presentations, project proposals,
campaign speeches
The audience is convinced to change attitudes
or behaviors, or to accept your point of view.
5. After dinner speeches, stand-up comedy.
Provides amusement or enjoyment for the
audience
6. Commencement addresses, sermons.
Motivates the audience to achieve noble
goals or ideals.
7. A one sentence statement about
what you want to accomplish
◦ Worded from the audience’s point
of view
◦ Precise
◦ Attainable
9. All speeches should have
introduction, preview, body,
summary, conclusion.
Customize your structure,
language, visual aids.
Drive home your point!
10. General purpose: to inform,
persuade, entertain, inspire
Specific purpose: audience P.O.V.,
precise, attainable.
Organize for maximum
effectiveness.
